If you’re reading this, you survived Cyber Monday. Not that I personally remember the Middle Ages—I have no desire to return to them—but there was a time when nearly every day of the year was known by a saint’s name. Even as an Episcopalian, nominally Protestant, I was surprised just how many red letter days there were. Black letter days seemed special by comparison. Now, however, our days are named by the shopping expectations. Not only do we have Black Friday and Cyber Monday, we have the moveable feasts of “shopping days before Christmas.” And many other holidays participate in this bonanza dedicated to Mammon. Halloween is a major cash-generating holiday and Valentines can be counted on for buying love. St. Patrick’s for buying green with gold. Ironically, all of these were once, at some remote time, holidays decreed by the church. Many of them are even older than that, going back to pagan times, but religious nonetheless.
In a sluggish economy such times are indeed anticipated. Still, I don’t hear of the one percenters suffering during these difficult times. “Let them eat cake,” Marie Antoinette once was supposed to have said. Cakes are celebratory desserts, of course. We make them everyday occurrences with birthdays that should, in theory, keep the river of cash flowing all year long. The great corporate cathedrals require the offerings of the average citizen, and they insist on far more than a tithe. Then the investment firms complain that people don’t think ahead and save their money for retirement. We see many who live long enough to experience want in their declining years. There should be an app for that.
I wonder if there is something much deeper going on. Those who run so fast usually have something from which they wish to hide. There is the story of King Herod who, according to popular reconstruction, tried to buy the favor of his subjects by monumental building. Herod was not a popular king, and he had a reputation for being bloodthirsty when enraged. It is difficult to verify, but the basics of the story still ring true; when his way of running society was threatened he decided to kill the innocents. Such stories, one might hear a pontiff declare, fall within the genre of the folktale, the story told to make a point. What might that point be? Might it not be that each day is itself a gift and that spending money is not the only way to make time sacred? Of course, as long as you’re online, why not just PayPal your way to true happiness?