Okay, so I’ve got a book signing for Holy Horror coming up at the Moravian Book Shop in Bethlehem. And they’ve advertised it in the local paper. I’m humbled and honored by this, especially since I have no local following. When I go to the website of the newspaper, The Morning Call, ads pop up on the top, bottom, and center of the page, obscuring the event. I take this as kind of symbolic. Life is crowded. We seem to have turned the corner to autumn around here with nights being distinctly chilly. After the languorous heat of summer when even thinking about winterizing seemed to add another layer of insulation over already too warm body, now we suddenly have to try to fit it in among an already crowded schedule. At least I don’t have to commute too much any more.
I’m trying to get ready for the book signing, but I don’t really know what to do. Perhaps I should try to get some business cards printed up. Maybe I should think of some catch-phrase to use if anyone actually buys a high-priced book. What should I wear? Working at home can make you feel like a recluse sometimes. I don’t have enough money to be considered eccentric, but I don’t get out among hoi polloi much either. If most people have as much trouble as I do clicking off the ads to get to the event underneath, those who swing by the table are likely to be few. Still, I’m looking forward to meeting local horror film fans. They are, in general, a surprisingly cordial bunch.
After Nightmares with the Bible I’m going to focus on trying to find more mainstream publishers. The reason is simple: academic publishers tend to be overpriced. I’ve worked in publishing long enough to be able to decode pricing schemes. There is a logic to them, even if at times it feels like you’re being overshadowed by pop-up windows. To get a wide readership you need a pretty big platform, and getting a following on any form of social media takes the one thing I don’t have enough of. Time. You see, just the other day it was summer and we felt like we were baking. Now the equinox has plunged us into the days of getting the furnace cleaned and operational and looking at the prices of insulation and shaking our heads. Somewhere under all of these pop-ups are ideas waiting to be written down.