Bounce Back

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I confess to being a graphomaniac.  I write a lot.  I’ve done this pretty much most of my life, and so I tend to have backlogs, both fiction and nonfiction.  This is necessary background for this bit of friendly publishing advice—avoid bounce-backs.  What I mean by this is if an editor tells you “no,” don’t come back a week or two later with another project.  It speaks of desperation when an author does that (and believe me, I know about desperation!).  Publishing is a slow industry (which is one reason that AI is so dangerous).  Authors who can quickly pull together a new proposal, let alone a manuscript, in only a couple of weeks may as well wave a red flag at an editor.  Give it some time.  Give it some thought.  There are plenty of publishers out there, and targeting one for repeat requests isn’t likely to achieve success.

Photo by Samuel-Elias Nadler on Unsplash

We all know the rebound relationship.  You’ve just been dumped and you need to find someone to fill that hole in your life.  The person selected too quickly is a rebound, or bounce-back.  In my experience, such relationships don’t end well, if they ever get started.  It’s a life lesson we sometimes don’t think to apply to that other passion many experience—the desire to be published.  Many of us have publishers that we want to be associated with.  Mine is W. W. Norton.  My very first publishing job interview was with Norton.  They flew me from Milwaukee to New York City for an interview.  I didn’t get the job, but it was like being let go by the girl (or guy) you just can’t have.  The bounce-back, in my life, was Gorgias Press.  And you can piece the rest of the story together from this blog.

In any case, if you’re inclined to learn from the voice of experience, don’t keep pushing after you’ve been told “no.”  Please understand that I know how this desire feels.  If you want to be published, you need to be professional about it.  And sometimes you need to take a strategic approach to reach a more lofty goal.  I started writing my first attempted novel at about sixteen.  It was never finished.  The first one I completed was in 1988.  I had to take a few years off to write a dissertation, then a second book (during which time I began a novel that I only recently finished).  Please note, that span of time was over twenty years.  Publishing is a slow business, and the bounce-back is a sure way to gain a reputation you don’t want to have.

Entitlement

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I’ve been guilty of this myself, so the first stone is being cast straight up into the air over my own head.  Academic authors misunderstand how to title a book.  The fact is, these days, that libraries often make their choice whether or not to buy based on the main title—no time for subtitles!  Trade books tend to sell with flashy, if somewhat ambiguous titles.  A well-selected title is truly a thing of beauty.  This tends not to work for academic books.  The librarian wants to know, at a glance, what the book is about.  After being in the editing biz for about seventeen years now, I can honestly say that the vast majority of authors just don’t get this.  They propose catchy, even clever titles that say nothing concerning what the book is about.  Many of them are titles of several other published books.  What’s called for is a descriptive moniker.

Again, I’ve made this mistake myself, but many of the guild have a difficult time distinguishing between the books they write and those that you find in bookstores (trade books).  This is understandable enough when you’ve put years of your life into writing the tome and you want to get some notice for having done so.  Getting notice is a trick all its own these days, but if you’re willing to settle for even average sales, attend to the title.  The book business itself has changed.  For example, back when I was writing my first book (which did have a descriptive title), academic books sales with established publishers sold at least around 300 copies, pretty much guaranteed.  So much so that some presses would print 300 copies and when they sold out the book was put “out of stock indefinitely.”  (You don’t put books “out of print” since authors often have legal recourse to request the rights back.)

That “at least 300” level has now shrunk to under 100.  One reason is there is far too much being published these days.  Publish or perish has come home to roost.  Libraries, which tend to struggle, have to be selective.  And picking a book with a chipper but non-descriptive title is not likely to happen.  So you cleverly title a book, say, Nightmares with the Bible, and it sells fewer than 100 copies.  (In my defense, I understood that it was likely to be made paperback, given the target readership for the series.)  Lesson learned.  Trade titles need to be left to trade books.  And let’s be honest; if your book is a research book written for other researchers, library sales are generally your only hope.

Life’s Work

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Here’s the thing: religion (or philosophy) is my life’s work.  By that I mean that I can’t just casually encounter an important idea that impacts larger life and just let it go without wrestling with it first.  As a professor that was expected.  As a paid seeker of the truth, you dare not ignore new information.  When I found myself unemployed with a doctorate in religious studies, the only jobs I could find were in publishing.  Now, publishing is a business.  And since I was a religion editor (still am), that meant that I had (have) to encounter new and potentially life-changing ideas and simply let them lie.  I assess whether they might make a good book, but I’m not supposed to ponder them deeply and incorporate them into my outlook on life.  Problem is, I can’t not do that.  It’s an occupational hazard.

Some presses, I understand, won’t hire an editor with a doctorate in the area s/he covers.  I think I can see why.  It’s maybe a little too easy to get overly engaged.  I work with other editors with doctorates in their areas.  I don’t know if they have the same troubles I do or not.  The fact is, other than religion/philosophy there aren’t many other fields that qualify as dealing with ultimate questions.  History, for example, may be fascinating, but it’s not generally going to change your outlook on life, the universe, and everything.  And so I find ideas that I need to keep track of since they might have the actual truth.  But that’s not what I’m paid to do.  I sometimes wonder what would’ve happened had I been successful in becoming clergy.  They too are paid to wrestle, but they are expected to always end up on the side of the organization.

There are people cut out for a very specific job.  No matter what else I do, I think about ideas I encounter.  Especially the big ones.  In the academy this was applauded.  Elsewhere, not so much.  The possibility of ending up in the job you’re made for isn’t a sure thing.  It seems we value economics more than dreams.  Or than systems that help people fit in with their natural inclinations.  Then again, should I really be thinking about things like this when work is about to start?  I should be getting my head in the game, shouldn’t I?  But here’s the thing: religion (or philosophy) is my life’s work.

Trying to Write

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Realizations dawn slowly sometimes.  From childhood on I wanted to be a writer.  Teachers encouraged me because I seemed to have some talent, but in a small town they didn’t really know how to break through.  Besides, terrified of Hell, I was very Bible and church focused—not really conducive to the worldliness needed to be a writer.  The realization that recently dawned is that I’m competing with people who can put full-time into writing.  I’m trying to squeeze it into a couple hours before dawn every day because 9-2-5.  9-2-5.  9-2-5.  It’s exhausting.  I often read about writers, wondering how they get noticed.  Even the people I try to get to publish my fiction read stuff others likely have more time to write than I do.  Why do I keep at it?  Sometimes it’s just impossible to keep ideas inside.

I’ve got ideas.  Some of them would make fascinating movies.  I even had an editor of an online journal that published one of my stories say that.  I’ve got a cinematic imagination trapped in the aging body of a day-worker.  Oh, I’ve got a professional job, of course.  What I really want to do is “produce content.”  I know others in publishing with the same dream.  One of my colleagues has managed to break out and she’s now publishing novels that are getting noticed.  I’m still writing for academic presses because I know how to get published by them.  My fiction has been suffering from neglect.  To stay sharp you have to keep at it.  I’m a self-taught writer.  I’ve not taken a course in it my entire life, and it probably shows.  Not even Comp 101.

Fairness is a human construct and ideal.  Reality lies with Fortuna (cue Carl Orff).  I’m better off than most people in the long human struggle with equity, I realize.  For that I’m grateful.  I do have to wonder, however, if struggle isn’t essential to making us what we need to be.  The writers whose work endures often had to struggle to get noticed.  Many died in obscurity.  I wonder if they ever realized that they were leaving a legacy.  You see, writing is a strange blend of arrogance and self-doubt.  Many of us go through intensely self-critical times when even our published books seem to mock us from their shelves.  The realization, now fully day, that I will always have to struggle to do what I know I’m meant to do sheds light.  Even in the world of privilege, the struggle inside is real.

About Books

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I have tried my hand at fiction writing at least since I was ten.  My first attempted novel was at about fourteen.  Fiction has always been a large part of my life.  Now I work in publishing and still struggle to get my fiction published.  I picked up Big Fiction by Dan Sinykin because of another blogger praising his work.  Subtitled How Conglomeration Changed the Publishing Industry and American Literature,  it is an ambitious book.  I learned a lot by reading it but also found myself putting the book down in a huff.  Not because of the author, but because of the subject.  I grew up in the sixties and seventies, before conglomeration took over big fiction.  Conglomeration is simply the practice of companies buying out other companies.  Even I know that diversifying your portfolio is considered good business practice.  So companies buy one another out.  Thing is, that makes a difference as to what is available to read for the general public.

I’m old enough to idealize elements of the past.  I’ve worked in the corporate world for nearly a decade and a half now and I miss the time prior.  Still, this is fascinating history to read.  Currently there are five major fiction publishers (all of which also publish nonfiction).  They are Penguin Random House, HarperCollins, Simon & Schuster, Hachette, and Macmillan.  How did there come to be only five?  Sinykin will answer that question for you.  He also explores the smaller nonprofit publishers and the independents.  There’s one big independent publisher left, Norton.  Reading through this book I realized how woefully inadequate my knowledge of fiction authors is.  I read a lot, but there were many, many names I didn’t recognize.  Sinykin tells the stories of many people whose individual tastes may very well have decided which authors you’ve read.

Publishing is a vast and sprawling world, but a very small industry.  In these days when self-publishing is widely practiced, and some authors make a living writing, publishing, and promoting their own books, it may seem that big fiction is less relevant.  Still, these publishers stock the shelves of Barnes & Noble as well as your favorite indie bookstore.  A few things stand out for me: all of this development is recent.  Most of it happened during my lifetime.  There are still powerful editors, but they don’t have the power they used to.  And business-speak has become the language of publishers instead of the countercultural impulse that drives many writers.  This book is an education in itself, even for those of us who work in the book business.

Being Written

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Some books want to be written, no matter what major publishers have to say.  The truth is, being an author is more like being a radio receiver than a transmitter.  Books come to you, begging to be written.  Given our culture, we equate importance with money.  Tomes that earn the most are obviously the most important and erudite.  So the (capitalistic) wisdom goes.  We follow the lucre.  If you read this blog you’ve probably had an experience like this: you find a book that you’ve never heard of that captures your interest.  You read it, transfixed.  When you tell others, nobody seems to have heard of it.  I’d say a number of books I’ve blogged about fall into that category.  The “general reader” follows what the big five publishers suggest they should.  It becomes a feedback loop.

Academic presses—university presses and others that cater to either students or professors as their primary readerships—produce some fascinating books.  Often they’re priced a bit higher than we want to pay.  That’s because they don’t sell at the volume that a big five book does.  The higher the quantity the lower the unit cost, right?  Books that wanted to be written but either price themselves out of sales, or aren’t backed up by a team of marketers and publicists, may be some of the most interesting reading material out there.  You’d never know it, though.  From the point of view of an author, most of my books came begging to me.  I occasionally think of commercial potential because, well, if you’re going to put years of your leisure time into something, you’d like to get at least a little back.  And you’d be glad for feedback, or someone what wanted to ask you about what you’d been begged to write.

Sadly, we have tunnel vision.  It only sees the shining spots crowded with dollar signs.  And since others are willing to pay for it, we have to assume that it’s good.  I’m working on my next set of imploring projects praying to be written.  I can’t handle them all, being gainfully employed helping others who write books that want to be written.  We write them for each other.  I figure that if I’m receiving the signal somebody must be sending it.  And I have a difficult time turning down an idea that pleads with me.  And if someone unexpected picks one of our books up and gives us a like, we show that even receivers can smile.

Professionalism

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We’re all tightly packed together here on the internet.  Social media is a fuzzy category and now includes such platforms as LinkedIn, which I think of mainly as a place to hang your shingle while looking for a job.  I chose, many years ago, to make myself available online.  This sometimes leads to a strange familiarity.  It isn’t unusual for me to have an author hopeful to contact me through my personal email or through LinkedIn, especially, to try to push their project.  (Such people have not read this blog deeply.)  One thing acquisitions editors crave most highly is professionalism.  Being accosted on LinkedIn, or in your personal email, is not the way to win an editor’s favor.  Some of us have lives outside of work.  Some of us write books of our own and don’t blast them out to all of our contacts on LinkedIn.  Professionalism.

It’s tough, I know.  You want to promote your book.  (I certainly do.)  It seems strange to say that blogging is old-fashioned, but it is.  (Things change so fast around here.)  But you could start a blog.  Or better yet, a podcast.  Or a YouTube channel.  You can blast all you want through X, Bluesky, Facebook, Tumblr, or Instagram.  I admit to being old fashioned, but LinkedIn is for professional networking, not doing quotidian business.  It may surprise some denizens of this web world that some publishers don’t permit official business through social media.  Email (I know, the dark ages!) is still the medium preferred.  Work email, not personal accounts.  Some authors (believe it or not) still try to snail mail things in.  Publishing is odd in that many people, and I count my younger self among them, suppose you can just do it without learning how it works.  Most editors, I suspect, would be glad to say a word or two about professionalism.

Photo by Ben Rosett on Unsplash

Professionalism is what makes a commute to the office on a crowded NYC subway train possible.  We all know what’s permissible in this crowded situation.  We know to wait until someone checks in at work before asking them about a project we have in mind.  (If you’re friends with an editor that’s different, but you need to get to know us first.)  When I started this blog I was “making a living” as an adjunct professor.  I was hanging out my shingle.  I also started a LinkedIn account.  Then I started writing nonfiction books again.  Since those days I’ve been trying to figure out the best way to promote them.  Professionally done, if at all possible.

The Season

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I learned about the Horror Writers Association years ago, shortly after I started publishing horror stories in 2009.  I couldn’t join because you had to have earned at least $30 from a publication.  I took this to mean a fictional one and I never made it beyond that benchmark until this year.  (It’s possible I misunderstood and could’ve joined for Holy Horror and beyond.  I think the point is they want to know you’re serious.)  In any case, these folks may be my tribe.  During the month of October the website has a set of free blog posts available to the public.  Mine—located here—dropped yesterday.  It deals with nonfiction, of course, since I’m still not finding much traction in getting novels published.  One of the weird things about book publishing is that you don’t know, unless you’re already successful, how well your sales are going until after about six months or so.  Sleepy Hollow as American Myth may be flopping for all I know. 

I’ve tried to promote this one as much as I can.  I contacted bookstores and libraries in Sleepy Hollow itself.  I had bookmarks printed and put them in local libraries and bookstores.  I arranged a discussion at the upcoming Easton Book Festival.  I told my local writers’ group about it.  Posted on a Halloween Facebook group.  All of this is tricky rather than treaty when a book is priced near $40.  That’s quite a trick, I know.  As Halloween approaches I keep seeing memes and posts about the Headless Horseman.  But I’m not sure if anyone’s finding my book or not.  It’s an anxious period when you write.

Working in publishing for nearly two decades now, I’m starting to realize that there are two ways to relevancy.  One is to be hired by an institution with name recognition—that automatically makes you an expert and everyone want to know what you think.  They’ll even pay you for it.  The second way is to write a book that sells well.  That one’s a bit of a catch-22, however.  To get published these days you need to already have a following.  I suppose that’s what the internet is for.  The best forums at the moment seem to be YouTube and TikTok, but there’s more much traffic there than on a Los Angeles freeway during rush hour.  I’m not sure if many people read the Horror Writers Association Halloween Haunts blog posts.  These folks, however, seem to look at this from a similar perspective.  Maybe a few of them will buy Sleepy Hollow as American Myth.  ’Tis the season.

Fragments Etc.

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I’ve never counted, but there’s well over a hundred of them.  And a notebook with at least a thousand more.  What have I got in such abundance?  Ideas for stories that remain unfinished.  I’m not exaggerating or inflating numbers, I assure you.  I’ve been writing short stories for a half-century now, many, no, most unfinished.  Thirty-three have been published.  I was reminded of this recently while reading a nonfiction book that suddenly gave me the ending for a story I’d started many months before.  Perhaps even a couple of years.  I started searching through my electronic files for it and couldn’t find it.  Why?  There were too many stories started with frustratingly short titles (my bad).  To find the culprit, I would need to open each one and remind myself what was inside.

A few months ago, I printed out copies of all eight of my unpublished novels.  I also printed out copies of all my published stories as well.  I never got around to the unfinished majority.  I have a feeling that if I printed them I’d find what I was looking for more easily.  This, even with the ease of electronic life, will be quite an undertaking.  I think it may be a necessary one.  Although I’m hardly well known—I’m an obscure, private intellectual, after all—I do have many fiction ideas.  The stories generally come to me with an impression.  The start of an intriguing tale, for instance, or the end of one.  I then begin writing and either write myself into a corner or I scribble until I realize that I don’t know what happens next.  The story sits, unfinished.  Now and again, however, the missing piece is found.  I try to find the story so I can complete it to send out for several rejections.  Such is the writing life.

Now, if I could do this for more than the paltry time allotted to personal pursuits, courtesy of capitalism, I’m confident that I’d have far more than thirty-something stories published.  At current count I have seventeen stories ready to send out to literary magazines, several of them already rejected a time or two.  Another twenty finished and nearly ready to send out.  And forty just finished, but requiring a bit of spit and polish.  And these aren’t the fragments.  Don’t get me started on the nearing 6,000 posts on this blog.  Is it any wonder I can’t find anything?  I grabbed my notebook of a thousand fragments and jotted a physical note of how that particular story ends, in case I ever find it again.

Ancient Asherah

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It seems like ancient history.  Actually, it is ancient history.  Ancient history with a new angle.  A Reassessment of Asherah is finally available in paperback.  Although my research has moved in a different direction, an author cares for all of their books and Asherah is my firstborn.  My doctoral dissertation originally, what separates it from many proposals I now see as an editor, is that it has a broad topic and some native sense of writing.  I have always eschewed technical jargon.  Academese obfuscates.  And is boring to read.  In any case, being young and naive, at the instruction of one of my doctoral supervisors, I sent it to the distinguished series AOAT (Alter Orient und Altes Testament), published in Germany.  It came out as an expensive hardcover and sold through its only print run.

Years later, evicted from academia, I found a foothold in publishing at Gorgias Press.  The owner of the press did something that even Eisenbrauns couldn’t, he talked what was then Ugarit Verlag into granting Gorgias the rights to republish my out-of-print book.  But he decided to do it in hardcover, so it was still too expensive for most potential readers.  Also, to make this a proper second edition, I added all of the articles I’d written about Asherah as well as the original text of the AOAT version.  If I recall correctly, it sold pretty well for Gorgias.  I moved on to other things.  Weathering the Psalms had been written before my career malfunction, but publishing that made me realize I could still write expensive books with low sales.

Four books further along, all on aspects of horror, a friend did the impossible.  He talked Gorgias Press into publishing a paperback of A Reassessment of Asherah, without my prompting.  For the first time in the thirty-plus years that the book has been available, it is now “individually priced.”  Please keep in mind, though, before emptying out your bank account, that “individually priced” here is still in the academic realm.  It seems the minimum price for books in this category is around $40, which is a bit steep for most of us.  But still, it is a new thing in the academic world.  I do hope that someone more persuasive than me might talk to Bloomsbury about a paperback of Nightmares with the Bible.  That has been, as far as I can tell, the poorest performing of all my expensive books.  It’s also the one that, I suspect, would have some individual readers.

Tell a Story

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If I seem to be on an AI tear lately it’s because I am.  Working in publishing, I see daily headlines about its encroachment on all aspects of my livelihood.  At my age, I really don’t want to change career tracks a third time.  But the specific aspect that has me riled up today is AI writing novels.  I’m sure no AI mavens read my humble words, but I want to set the record straight.  Those of us humans who write often do so because we feel (and that’s the operative word) compelled to do so.  If I don’t write, words and ideas and emotions get tangled into a Gordian knot in my head and I need to release them before I simply explode.  Some people swing with their fists, others use the pen.  (And the plug may still be pulled.)  What life experience does Al have to write a novel?  What aspect of being human is it trying to express?

There are human authors, I know, who simply riff off of what others do in order to make a buck.  How human!  The writers I know who are serious about literary arts have no choice.  They have to write.  They do it whether anybody publishes them or not.  And Al, you may not appreciate just how difficult it is for us humans to get other humans to publish our work.  Particularly if it’s original.  You don’t know how easy you have it!  Electrons these days.  Imagination—something you can’t understand—is essential.  Sometimes it’s more important than physical reality itself.  And we do pull the plug sometimes.  Get outside.  Take a walk.

Al, I hate to be the one to tell you this, but your creators are thieves.  They steal, lie, and are far from omniscient.  They are constantly increasing the energy demands that could be used to better human lives so that they can pretend they’ve created electronic brains.  I can see a day coming when, even after humans are gone, animals with actual brains will be sniffing through the ruins of town-sized computers that no longer have any function.  And those animals will do so because they have actual brains, not a bunch of electrons whirling around across circuits.  I don’t believe in the shiny, sci-fi worlds I grew up reading about.  No, I believe in mother earth.  And I believe she led us to evolve brains that love to tell stories.  And the only way that Al can pretend to do the same is to steal them from those who actually can.

Covid Books

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There’s a fairly new phenomenon called “Covid books.”  No, I don’t mean books about Covid-19, but books affected by the virus.  (Not infected.)  Let me explain.  Many publishers, unaware of the menace, continued scheduling books through what became the pandemic.  You see, books take a long time to put together, and, interestingly, much of the work can be done remotely.  That meant that even as we locked down, books still published.  But in 2020, few people were interested in books on other subjects.  Children’s books and others intended for young readers did really well.  Online ordering made this possible.  Fiction for adults didn’t fare too badly.  What suffered was nonfiction on topics unrelated to the pandemic.  This is so much so that publishers designate as “covid books” those that underperformed and appeared in the early twenty-twenties.

To put a more personal spin on it, I published a covid book.  Nightmares with the Bible came out late in 2020.  Granted, the topic didn’t appeal to everyone, and the price was about $100 when people were wondering if their jobs would be there after this was all over.  (Is it over yet?  I still wear a mask in crowded places.)  The reason that I consider it a covid book is that although it has received more reviews than any of my other books, it has sold the worst of them all.  Less than its dollar amount.  The publisher, which was bought by another publisher, has no inclination to do it in paperback, so it will remain an obscure curiosity.  Interestingly, I found a Pinterest page that was a listing of unusual book titles and mine was there.  But it was a Covid book.

In the wider world, even in 2025 publishers discuss Covid books.  A promising author whose book appeared in the height of the pandemic may have sold down at my levels.  What with the gutting of government programs and agencies since January, it’s difficult to tell if we’ll ever get a pronouncement that the pandemic has ended.  Where two or three are gathered, I’ll be wearing a mask.  And I’ll likely be thinking of books of that lost generation.  Information that will never be processed.  Book publishing survived, despite being a nonessential business.  People still buy and read books.  Some day some bibliophile might write a book for other readers about the year that robbed us of interesting but ultimately irrelevant books.  There’ll be too many to list, of course.  But we have been given a lesson.  Let’s hope we continue to do our homework.

Word Words

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So, in the old days, when books were paper, printers would rough out the typesetting on trays called galleys.  Prints from these plates would be sent out for review.  Naturally enough, they were called galley proofs, or simply “galleys.”  After those came back from an author marked up, corrections and further refinements, like footnotes, were incorporated.  Then page proofs, or second proofs, were produced and sent again.  The process took quite a bit of time and, as I’ve now been through six sets of proofs for my own books, I can attest it takes time on both ends.  Electronic submissions have made all of this easier.  You don’t have to physically typeset, much of the time, unless you merit offset printing—books in quantity.  You can often find uncorrected proofs in used bookstores, and sometimes indie bookstores will give them away.  That’s all fine and good.  The problem comes in with nomenclature.

These days proofs are sometimes still called “galleys” although they’re seldom made anymore.  If someone asks about galleys, it is quite possible they’re asking about page proofs.  It is fairly common in academic publishing for an author to see only one set of proofs—technically second proofs, but since no galleys were set, they could be called that.  Or just proofs.  Now, I have to remind myself of how this works, periodically.  It was much clearer when the old way was in force.  There were a couple reasons for doing galleys—one is that they were, comparatively, inexpensive to correct.  Another is that authors could catch mistakes before the very expensive correction at the second proof stage.  Even now, when I receive proofs I’m told that only corrections of errors should be made, not anything that will effect the flow, throwing off pagination.  This is especially important for books with an index, but it can also present problems for the table of contents.

Offset printing. Image credit: Sven Teschke, under GNU Free Documentation License, via Wikimedia Commons

The ToC, or table of contents, also leads to another bit of publisher lingo.  When something is outstanding and expected before long, many editors abbreviate it “TK” or “to come.”  Why?  “TC” is sometimes used to mean “ToC” or table of contents.  There are hundreds of thousands of words in the English language, yet we keep on bumping up against ambiguities, using our favorites over and again.  That’s a funny thing since publishers are purveyors of words.  None of my books have printed in the quantity that requires galleys.  In fact, academic books, despite costing a Franklin, are often pulped because they’re more expensive to warehouse than they are to sell.  This is always a hard lesson for an academic to learn.  The sense behind it is TK.

Long Tail

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There’s a truism in academic publishing (how many of these are actually falsisms!) that a book reaches its sales potential in three years.  After that, the received wisdom says, a sale here or there may occur, but the book has reached the end of its commercial life.  One of the problems with this is that sometimes a topic will experience a resurgence, or, perhaps, pick up for the first time.  Some publishers raise their back list prices every year, making those late sales nearly impossible.  McFarland, however, seems to understand that if you lower prices after the front list sales, a book may live on.  I received a royalty statement for Holy Horror this week.  I’m used to sales being low but I was surprised to see that the lifetime total is now up to 246 copies. Still no bestseller, but more than it was six months ago.  Many of those sales have been in the past year, six years after publication.  I was chuffed.

Academic publishers who price books at around $100 and keep them at that level are killing those books.  Nightmares with the Bible is so priced (and the publisher has no taste for paperbacks), meaning that it has sold less than 100 copies.  Surprised?  I’m not.  Academic pricing models are terribly outdated but the extra revenue from hardcovers priced beyond the reach of the interested reader is just too enticing to leave behind.  Libraries are the main market, in their mind.  Libraries, however, are in the crosshairs.  The Make America Dumb Again crowd is even slashing our copyright library—the Library of Congress—where a copy of each book published in America is kept.  Who else will be left to buy expensive books?

Speaking of libraries, I have an embarrassing confession to make.  I’ve seen (but not been in) the largest library in the United Kingdom, the Bodleian.  The Bodleian is the main library of Oxford University.  I’ve been to Oxford a few times but I don’t know the city well.  The embarrassing confession is that I realized I’d seen the Bodleian only by reading a novel that stated Blackwells, the bookstore, is just across the street.  I know right where Blackwells is, of course, and have been there a time or two.  There’s a kind of irony in that I learned a truth about the world by reading a novel about a place I’d been.  I spend more time in bookstores than libraries these days, but since I make purchases I like to think I’m supporting the growth of knowledge, in my own small way.  And I write books, which, pleasingly, still sell a few copies in a year even when they’re old.

Editorializing

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One of the realities of being an editor is that you have authors consistently ignore your advice and then ask you for solutions when what you predicted would happen does.  Oh, that sentence!  Let me put it this way: there used to be a time when simultaneous submission was frowned upon.  Even “forbidden” by some publishers.  The internet has changed all that.  Publishers who won’t accept submissions if anyone else is also considering them, lose out.  There are lots of publishers out there.  Many more than most people think.  Some of them are small and fly-by-night, but others are also ultra-specialized so they can hit their markets.  Even among academic publishers there are many to choose from.  If you submit to only one, wait to hear, and then get a “no,” you have to start all over again.  Or submit simultaneously.

Peer review can take a long time.  I mean a l-o-n-g time.  Especially since the pandemic, but even before, overwrought academics have trouble committing to adding one more thing to their plates.  If they do accept a review offer, the response is likely to be quite late; more often after the deadline than before.  I’ve been an anxious author waiting.  It’s the kind of limbo few actually enjoy.  It’s a reality, however.  If your book is about current events, or something trending, well, godspeed.  That’s a tough place to be.  Submitting to more than one publisher at a time gives you the leg up of not losing time if someone turns you down.  Some authors prefer a certain publisher and want to hold out for them.  Publishers get lots of proposals.  If I had so many proposals when I was in college I wouldn’t have been nearly so lonely.  Holding out is bad dating advice.

The best piece of editorial advice I can muster is to research publishers.  Academics are researchers by nature, but few take the time to research publishers.  There’s plenty of information out there.  When I couldn’t get an agent interested in Holy Horror, I turned to McFarland.  Why?  Because I’d familiarized myself with the kinds of books they publish and mine seemed a good fit for them.  Sure, there were more prestigious places to go, but I’m a bit too busy to bang my head against that wall all day.  Even a little bit of web searching on publishers can pay off.  Publishing is a business.  Never forget that.  If you only want to get your ideas out there, starting a website (which isn’t expensive) is probably a better way than getting a book published.  Writing books is great, and getting them published is incredibly validating.  But do yourself a favor, if your editor suggests a course of action to you, take it.