One of the things editors can teach academics is that the latter should pay more attention.Especially to the world of publishing.An erstwhile academic, I learned to go about research and publication in the traditional way: come up with an idea that nobody else has noticed or thought of, and write about it.It is “publishing for the sake of knowledge.”(Yes, that is Gorgias Press’s slogan, and yes, it is one of my hooks—marketing, anyone?)The idea behind this is that knowledge is worth knowing for its own sake.Researchers of all kinds notice details of immense variety and there’s always room for more books.Or at least there used to be.The world of publishing on which academics rely, however, is rapidly transforming.Money changes everything.
The world has too many problems (many of them generated by our own species) to pay too much attention to academics.Universities, now following “business models” crank out more doctorates than there are jobs for employing said wannabe profs, and those who get jobs pay scant attention to knock-on changes in the publishing world.Just the other day I was reading about “pay per use” schemes for academic writing that, unsurprisingly, came up with the fact that most academic books and articles lose money.If someone has to pay to read your research, will they do it?Especially if that research is on a topic that has no obvious connection with the mess we’re busy making of this world?Probably not.Publishing for the sake of knowledge is fast becoming a dusty artifact in the museum of quaint ideas.
For those still in the academic sector that means that research projects now have to be selected with an economic element in mind.“Would anyone pay for this?” has to be one of the questions asked early on.The question has to be answered honestly, which requires getting out from beyond the blinders of being part of the privileged class of those who are paid to think original thoughts.Academia has followed the money.A capitalistic system makes this inevitable.How can you do business with an institution that doesn’t play by your accounting rules?And academic publishers, which have difficulty turning a profit due to low sales volume, are bound to play along.This situation will change how we seek knowledge.More’s the pity since some of the things most interesting about the world are those that nobody would think to pay to view.
One of life’s great ironies is that those of us not born to wealth have to spend the years we’re young enough to enjoy ourselves stabilizing our situation until suddenly we realize we’re too old to do that kind of thing any more.I know I’m being overly dramatic, but it often does feel like life operates backwards.My professional career began where I’d hoped it would end, as a professor.I taught and published for almost twenty years and really nobody paid much attention.At least I had my teaching.I also had a family to support, so I had to accept the shift to publishing when that came along with an offer of a full-time job.Thus it has been for about a decade now.Within the last decade colleagues have begun to approach me, asking me to contribute to academic volumes, or to be involved in pursuits that are more associated with professors than editors.I could do with more irony in my diet.
All of this is a long-winded invitation to check out the new Journal of Gods and Monsters.I probably won’t be writing articles for it; lack of library and research time (both of which I had when invitation-free) assure that my scribbling will be non-technical and hopefully of the more general interest crowd.Then why am I telling your about this journal, fresh from the box?I’m on the Executive Advisory Committee and the first Call for Papers has been issued.Now, this blog really has no way to include attachments that I know of, so if anyone wants in on the ground floor for this journal please contact me (the About page on this website says how).I contributed to the first number of the first volume of the Journal of Ancient Near Eastern Religions and look where I am now!You just never know.
In addition to the books on which I’ve been assiduously working, I’ve got a number of commitments to edited volumes and encyclopedias (these invitations waited until I was safely out of academe before rolling in).The monster crowd is, I assure you, a welcoming one.As we seem to have turned the corner into autumn a touch early this year, and I see leaves beginning to change before August is out, my mind turns toward the realm of the uncanny.It may be less academic than ancient religions, but the world of monsters feels much more relevant these days.If you’re a researcher in these realms I’ll be glad to send you a call for papers.
Academic writing strives to remove personality from your work.It can be soul-crushing.I remember well when my daughter—a talented writer—came home in sixth grade with a note from her teacher.An otherwise ideal student, she was writing her science projects with *gasp* her own voice!Mr. Hydrogen and how he joins Mr. Oxygen—that sort of thing.Granted, it would never be published in a scientific journal, but it was a personalized expression that demonstrated an understanding of the concepts.Having been the recipient of an old school education, I also learned that academic writing should lack personality.Those who’ve bothered to read my academic papers, however, may have noted that I don’t always obey the rules.Subtle bits (very small, I’ll allow) crept in amid the erudition.And now I find myself wishing I’d persisted a bit more.
Pure objectivity, anyone living in a post-modern world knows, is a chimera.It doesn’t really exist.We all have points of view, whether they eschew adjectives or not.I still write fiction, but since my publication history has been “academic” I indulge in it while trying to break through where someone’s voice isn’t a detriment.I’ve been reading non-fiction by younger women writers and one of the things I’m finally catching onto is that your own voice shouldn’t be the enemy.It may be so for most publishing houses, but I’m wondering at what cost.So many ideas, just as valid as any staid publication, never see the light of day beyond some editor’s desk.That’s not to suggest that anyone can write—I’ve read far too many student papers to believe that—but that those who can ought not be shackled by convention.If only I could get an agent who believes that!
Holy Horror isn’t exactly flying off the press, but it does represent a kind of hybrid.It’s transitioning to a kind of writing that allows some personality onto the page (yes, I’m old enough to still believe in pages).A now departed family friend—he’d known my grandfather—was determined to read Weathering the Psalms.He didn’t make it through. It was an academic publication. In the humanities, it seems to me, we need to allow authors to be human.It’s in our title, after all.Please don’t take this as professional advice; careers are still broken on the wheel of tradition.Writing, however, shouldn’t be a caged bird.But then again, the clock says it’s now time to get to work.
As we slide beneath the hegemony of technology, I’m impressed by the redefinition of vocabulary it demands.Because new printing technologies assume, for example, that the XML (one of the many mark-up languages) is primary, directional references in texts are inadequate.An example might help.If you’re a human being reading a book, and the author has discussed something a few pages ago, s/he might write “see above.”Now, it’s not literally above in the sense of being higher up on the same page (but it may be considered literally if the book is closed. And lying face up).The pages you already read are above those where you left the bookmark.I remember the first time I encountered this language; having been raised a literalist (and a naive realist) my eye hovered over the header and I wondered about the accuracy of “see above” or “see below.”The terminology soon became second nature, however, and I knew it wasn’t a literal reference.
In the days of XML (“eXtensible Markup Language,” therefore literally EML), the sense of play is now gone from writing.I’ve heard editors explain to authors that, in an ebook there is no above or below because there are no pages.A time-honored metaphor has been sacrificed on the altar of a tech that sees the world in black-and-white.You can’t point vaguely in the direction from which you’ve just come and say “it’s back there somewhere.”I sense, given all of this, that most copyeditors haven’t written a non-fiction book (for this is mostly an academic affectation).As a human being writing, you get into the flow and you don’t think, “Ah, I mentioned that in paragraph 2749; I’d better say it’s there.”And the reason you need to know the paragraph number is so the ebook can have a hyperlink.The argument itself suffers for XML precision.
As someone who writes both fiction and non, I am bound to look at this from the viewpoint of a human author.I’ve been known to paint and make sketches on occasion.All of these forms of expression have flow in common.At least when they’re good they do. If you want to stop a project cold, just say “Hey, I’m writing!” and watch yourself drop like a cartoon character who’s run off a cliff and just realized it.I’m sorry, I can’t point you to exact where that’s happened.It’s in many vague recollections of many cartoons I watched as a child.If the technomasters aren’t watching I’ll just say, “see above.”
Holy Horror, as some are painfully aware, is priced at $45.Even those of us in publishing have lessons we must learn, and one of them is that writing a trade book involves more than just a “friendly narrator” style and non-technical language.It also involves a subject the public finds engaging (or at least what a literary agent thinks the public will find engaging).Holy Horror throws two apparently disparate topics together: horror films and the Bible.The fans of each don’t hang out in the same bars—the fans of the latter, in some circles, don’t go anywhere near bars!My thinking was that this juxtaposition was odd enough to qualify as trade, but I also knew that you have to work your way up to that kind of readership.That’s why I’m on Goodreads, Twitter, and Facebook (followers and friends welcome!).It’s not like I’ve got tons of spare time, but platforms must be built.
Book publishers face a dilemma: they have to sell books, but as I’ve noted before, they must do so profitably.There are people like yours truly who’ll occasionally pay essentially a dollar a page (or at least a two-page spread) for a book that’s essential to their work.As the capitalists grin, it’s “what the market will bear.” I never thought of myself as a market. To me, knowledge is priceless.The effort that it takes to write a book is truly unimaginable to those who haven’t done it.Obstacles exist almost from the inception.Getting the resources you need, unless your employment comes with a free library pass, involves sacrifice.I still look at other books I must read priced at about $45 and groan—how can I justify the expense?It’s a strange club to which to belong.
My mother asked about Weathering the Psalms: “Is it the kind of book you get money for?”In theory, yes.I’ve yet to see any kind of profit from it since the tax forms you need to file for royalties cost more than the actual checks contain.At least it’s not vanity publishing.And you truly learn what it means to rob Peter to pay Paul.It has nothing to do with gentiles.Publishing is the price you pay for following your curiosity.My books are very different from each other, a fact that comes with an invisible price tag that has little to do with money exchanging hands.Well, maybe it does.And maybe it does have something to do with gentiles.Or maybe it’s an appeal to a higher power.In a capitalist nation we all know what that is; herein lies holy horror.
My heart goes out to academic authors.It really does.They labor over a book important to their field and see it come out costing near triple digits and wonder why it’s not in the local bookstore.There is, however, a very wide gap between academic and trade publishing.It is bridged here and there by authors who value readers over reputation, but unless you deliberately try to learn how all of this works, it is bewildering.Academics, you see, are area specialists by and large.You don’t write a dissertation on the Bible, for example, but on a specific part of the Bible (New Testament or Hebrew Bible).And within that section your specialization is not a single book, but often a small part of a book, or a theme.I’ve seen dissertations written on a single Hebrew word.Specialization.
With all of this tight focus, it’s easy to forget what browsing in a bookstore’s like.Even with some of the incredible brick and mortar stores in Edinburgh, technical books had to be ordered—this was before Amazon.When you check the books of colleagues out of libraries it doesn’t always occur that you do this because libraries are the only places that buy such books.And with the explosion of doctoral degrees in shrinking areas of studies (there are no jobs here, folks!) the number of published dissertations has skyrocketed.Even advanced scholars forget the average reading public would find their work impenetrable.It’s not going to be in the local bookstore, and it costs so much because it sells so few copies.I do feel for academic authors.
In addition to all the area specialization, it would make sense to research the academic publishing industry.Yes, it is an industry—it has to try to turn a profit when sales are minimal.And with so many books being published, libraries can’t keep up.The end result is high prices.I’m as guilty as the next academic at wishing economics would just go away and leave me alone.I want to believe in the pursuit of knowledge for knowledge’s sake. That’s not the way the world works, however.At least not the publishing world in a capitalistic context.The internet itself has become competition.Much of the information’s out there for free.So your academic book, when it comes out, will be priced out of your comfort range (been there, done that).It’s not that your publisher doesn’t believe in you, but that they have to try to turn a profit.All it takes to understand why is a bit of research.
Writers are a conservative lot, in many respects.Consider the epigraph.I’ve written about this before—in modern-day publishing epigraphs require permission to reuse and serve little purpose beyond two negotiable factors: to prove the writer is well-read, and that someone else just summed up your chapter in a single sentence.Most modern books have stopped using epigraphs, but scholars read old books produced before aggressive copyright laws.There is a trick you can use, however, that brings an epigraph into the realm of the fair use doctrine.It involves moving it into the body of your chapter.Make it a quote.Comment upon it.For all their research skills, many academics do not take advantage of easily found advice on academic publishing.Just ask an editor.
We all, I’m sure, have tunnel-vision.Life is so incredibly busy and demanding that choices have to be made.For most academics publishing is part of the rubric for tenure.Perishing is the only other option.Been there.Done that.Those of us who make a more modest living on the other side of the book sometimes write for different reasons.We may need to supplement our income (as if academic publishing really ever helps with that!), and thus we must pay attention to the finer details of the business.Write what people want to read.Think like a reader.And, yes, get rid of the epigraphs.We know you’re smart; you’ve written a book.Another reason for writing beyond the tenure-dome is the compulsion.The need to do it.
While the struggling artist is a tired trope, it’s also true.Many of the writers most admired today had lifetimes of struggle and obstacles which often stopped them too soon in life’s tracks.I often think of the Brontë sisters.In a family apparently cursed with premature death, living in a time when women writers were rare, three sisters set themselves the task of becoming novelists.Not one of them lived to forty.Anne, who wrote The Tenant of Wildfell Hall, made it to twenty-nine.Emily, author of Wuthering Heights, died at thirty.Charlotte,who gave the world Jane Eyre, survived to thirty-nine.They defined, in many ways, the English novel.And while they lived to see some measure of success in their brief lives, they wrote against the obstacles of life and the specter of early death.Writing is a passion.A craft.And even academic authors provide a favor to the world if they do it well.