Tag Archives: academic publishing


One of the things you see quite a lot of as an editor is “the next big thing.” Authors with an ego that awes me ensure me that this book will be the sea change we’ve all been waiting for. Things will be different after this is published. I don’t blame them. The trades all say that you’ve got to convince the editor that this project is worth her or his while. Overstating the case is par on this course. All of this got me to thinking. If you’ve read biblical studies seriously you’ll recognize the name Wellhausen. I don’t even have to use his first name—you know who I mean, right? Well, we’ve gone beyond the days when you could be a Wellhausen. When I was a student people spoke of the Wright, Bright, and Albright school. We knew who each of these gentlemen was. Now there are so many spoons in the pot that we’re not even certain what’s cooking.

Have you seen this man?

I’m not sure what the attraction to advanced degrees in this area is. If my case is anything to go by (and I don’t claim that it is) you grow up in a Bible reading family and you want to take the next logical steps. When you’re far enough along on the path to realize what’s happened, it’s too late to turn back. Many things in life are that way. There is a tipping point, a moment of crisis, then nothing will be the same. Then you learn you’ll never be the new Wellhausen. There was only one, and that was a couple of centuries ago now. I run into some pretty strange stuff when it comes to ways of reading the Bible. When the dust settles, however, we’ll still be counting J, E, D, and P on our fingers.

This isn’t a field for fame. Don’t believe me? Approach a stranger on the street and ask them if they know who Wellhausen is. Alas and alack, one of our greatest names is nobody outside the academy! In my own days among the privileged professorate, I never suspected I’d be anything but one of many voices trying to be heard. After all, my training was really more in history of religions than Bible in the first place. Dead languages had to be negotiated, but that’s all part of becoming an expert in something nobody really cares about. But then I think of Wellhausen. There was a time when all of this could make a nation such as Germany sit up and take notice. That day was centuries ago, and I’d better check that pot—I think maybe whatever’s in it may be done.

Publisher’s Breakfast

I recently had the opportunity to discuss publishing to a room full of academics. (Ooo, I can feel the envy rising already!) Although I discuss books quite frequently on this blog, I generally don’t discuss publishing much. One of the reasons is that publishing isn’t easy to tie into religion sometimes. Another—and this may be the bigger factor—is that publishing is work. This blog, which is technically a form of publishing, is more for letting my mind wander outside the paddock after being penned in at work for too much of my adult life. Still, I’m glad to give publishing advice for those who want it.

The focus of these talks (of which I’ve given precisely two) is how to get published. My main approach to this question is to point out that higher education and publishing are diverging rapidly. The reasons for this are complex, but simply put, publishers need to make money. Having been on the receiving end of tuition statements for a good deal of my life, I have no doubt that institutions make ready money. They may have trouble meeting the costs of all those administrators for whom they keep creating positions, like any good business, so each semester the bill creeps up a bit until suddenly you realize your bank account’s empty and you’d better get to commissioning some more academic books. After all, this is all about money, is it not?

Like many in higher education, I courted academia as a hopeless romantic. I believed that love of subject and ardent devotion with ample proofs of said love would woo the academy into a permanent relationship. I’ve always been an idealist. Now I’m on the side of the desk where colleagues approach me to ask favors. It’s kind of like The Godfather, really. Only those who kiss Don Corleone’s ring tend to do so knowing that favors require some kind of reciprocity. The academy may not welcome you but would you mind helping us out now that you’re in a position to do so? No fear of horse heads here. Perhaps by now you understand why I don’t write much about publishing on this humble little blog. The focus of The Godfather, after all, is really young Michael Corleone and his devolution from an upstanding citizen (shall we say “academic”?) to a mafia crime boss. I’ll leave the other side of the equation blank. Trade secrets, after all, are worth money.

Publish or Perish

Working in publishing, I’m well aware of the stresses of the information industry. Jobs frequently evaporate as new, less formal ways of spreading ideas develop. To the typical academic what a university press offers is the secret knowledge of where to send their monograph to get it printed and bound. As if a printer and spiral binder weren’t available at the local Kinko’s. Oh, wait. Kinko’s doesn’t exist any more. You can do most of this at your own university anyway. With 3-D printers you might even be able to print a reader. No, what academic presses have to offer is credibility. If we’re honest we’ll admit that some presses are known for publishing just about anything sent to them while others are selective. The selective presses are often considered the more reliable since they set up the highest hurdles and accept only materials that come as close to being true facts as information can. Self publishing, as might be expected, has muddied the waters.

The same is true in book publishing’s cousin, the newspaper industry. As analysts point out, you can get whatever “news” you want from social media. With varying levels of truth. Stop and think about the people you knew in high school. Those who tend to friend you on Facebook. Would you trust them for accurate news? This has become all the more important because our government is now in the business of fabricating facts. Fact checking is too much work and besides, who has time? It’s easier just to believe lies than it is to buy a copy of the New York Times. Newspapers, you see, used to offer the same thing as the academic press—credibility. The New York Times and the National Enquirer are two different things—you could tell at a glance. Now it’s hard to tell where the news originates.


This point was made by Deborah Lev in a recent editorial in the New Jersey Star-Ledger. The real problem is our nation’s founders presumed that democracy would work for informed voters. Yes, there were difficulties with the way the system was set up. It was based on privilege and convention. We’ve finally, in theory, gotten to the point that any citizen of a certain age can vote, but we have no requirements for ability to discern the issues. That would be elitist. And we have eroded the traditional sources of attaining quality information—publishers of all sorts are struggling. For some topics self-published books outstrip traditionally published tomes by a fair margin. You can’t believe everything you read. Don’t take my word for it. I’m open to fact-checking. Just be careful where you reap your facts, because not all facts are created equal.

The Price of Academic Publishing

During seminary, I believe it was, a professor once told those of us in class, “You don’t get rich in academic publishing.” As the author of a widely used class resource, he added, “unless you write a textbook.” Both sides of his observation are true. I work with many young scholars who haven’t published as much as I have and I have to “manage expectations.” No, that monograph will not become a bestseller. Libraries will buy it, and, statistically, a few hundred people will read it. For those who play the more lucrative game of being acknowledged experts, however, cash can be freely flowing. The public is hungry for authentic information on religion. Despite what we’re told in the media, people are very curious about the truth.

My own academic career ended before I could crank out all the books I’ve got in my head. You have to reach a certain stage of academia before that begins to happen. I’ve been working on my writing in the meantime, and I think I might be able to reach that crossover crowd that writes for non-professionals. I’m not sure I’ll have the time, but the ideas and, I hope, the skills are there. This all came back to me when preparing my taxes. One of the truly religious certainties of this world, taxes are, I know, for the common good. At least in theory. I never complain about them. Preparing them is a different story. My little book, Weathering the Psalms, followed the typical academic course of being largely ignored. I received a small royalty check for it. I wished I hadn’t. You see, I use TurboTax to file my return because someone with as simple an economic life as I have finds hiring a professional superfluous and, ahem, not cost effective. We don’t own a house or any capital. We just hope we’ve paid enough to get a little back in the spring.


Then I came on the 1099 for my meager book royalties. (They were in the double digits, just to give you an idea.) I tried to enter it into TurboTax. Uh-oh. That kind of income requires a separate form. “Congratulations,” the screen said, “on earning money from your freelance business.” That can’t be good. It turns out I had to purchase an add-on for TurboTax to handle this new tax scenario. The add-on, literally, costs more than the amount of royalties. Technically, then, I lost money on the publication of my latest book. Those are the harsh realities of academic publishing. An abstract publisher contacted me a few days later—would I like to do the abstract of my own book? Why not? I’ve paid for it. If I ever get back into academe I’m going to write books people will want to read. In the meantime, I write them to contribute to the tax base. At least academically.