Holy Horror, as some are painfully aware, is priced at $45.Even those of us in publishing have lessons we must learn, and one of them is that writing a trade book involves more than just a “friendly narrator” style and non-technical language.It also involves a subject the public finds engaging (or at least what a literary agent thinks the public will find engaging).Holy Horror throws two apparently disparate topics together: horror films and the Bible.The fans of each don’t hang out in the same bars—the fans of the latter, in some circles, don’t go anywhere near bars!My thinking was that this juxtaposition was odd enough to qualify as trade, but I also knew that you have to work your way up to that kind of readership.That’s why I’m on Goodreads, Twitter, and Facebook (followers and friends welcome!).It’s not like I’ve got tons of spare time, but platforms must be built.
Book publishers face a dilemma: they have to sell books, but as I’ve noted before, they must do so profitably.There are people like yours truly who’ll occasionally pay essentially a dollar a page (or at least a two-page spread) for a book that’s essential to their work.As the capitalists grin, it’s “what the market will bear.” I never thought of myself as a market. To me, knowledge is priceless.The effort that it takes to write a book is truly unimaginable to those who haven’t done it.Obstacles exist almost from the inception.Getting the resources you need, unless your employment comes with a free library pass, involves sacrifice.I still look at other books I must read priced at about $45 and groan—how can I justify the expense?It’s a strange club to which to belong.
My mother asked about Weathering the Psalms: “Is it the kind of book you get money for?”In theory, yes.I’ve yet to see any kind of profit from it since the tax forms you need to file for royalties cost more than the actual checks contain.At least it’s not vanity publishing.And you truly learn what it means to rob Peter to pay Paul.It has nothing to do with gentiles.Publishing is the price you pay for following your curiosity.My books are very different from each other, a fact that comes with an invisible price tag that has little to do with money exchanging hands.Well, maybe it does.And maybe it does have something to do with gentiles.Or maybe it’s an appeal to a higher power.In a capitalist nation we all know what that is; herein lies holy horror.
My heart goes out to academic authors.It really does.They labor over a book important to their field and see it come out costing near triple digits and wonder why it’s not in the local bookstore.There is, however, a very wide gap between academic and trade publishing.It is bridged here and there by authors who value readers over reputation, but unless you deliberately try to learn how all of this works, it is bewildering.Academics, you see, are area specialists by and large.You don’t write a dissertation on the Bible, for example, but on a specific part of the Bible (New Testament or Hebrew Bible).And within that section your specialization is not a single book, but often a small part of a book, or a theme.I’ve seen dissertations written on a single Hebrew word.Specialization.
With all of this tight focus, it’s easy to forget what browsing in a bookstore’s like.Even with some of the incredible brick and mortar stores in Edinburgh, technical books had to be ordered—this was before Amazon.When you check the books of colleagues out of libraries it doesn’t always occur that you do this because libraries are the only places that buy such books.And with the explosion of doctoral degrees in shrinking areas of studies (there are no jobs here, folks!) the number of published dissertations has skyrocketed.Even advanced scholars forget the average reading public would find their work impenetrable.It’s not going to be in the local bookstore, and it costs so much because it sells so few copies.I do feel for academic authors.
In addition to all the area specialization, it would make sense to research the academic publishing industry.Yes, it is an industry—it has to try to turn a profit when sales are minimal.And with so many books being published, libraries can’t keep up.The end result is high prices.I’m as guilty as the next academic at wishing economics would just go away and leave me alone.I want to believe in the pursuit of knowledge for knowledge’s sake. That’s not the way the world works, however.At least not the publishing world in a capitalistic context.The internet itself has become competition.Much of the information’s out there for free.So your academic book, when it comes out, will be priced out of your comfort range (been there, done that).It’s not that your publisher doesn’t believe in you, but that they have to try to turn a profit.All it takes to understand why is a bit of research.
Writers are a conservative lot, in many respects.Consider the epigraph.I’ve written about this before—in modern-day publishing epigraphs require permission to reuse and serve little purpose beyond two negotiable factors: to prove the writer is well-read, and that someone else just summed up your chapter in a single sentence.Most modern books have stopped using epigraphs, but scholars read old books produced before aggressive copyright laws.There is a trick you can use, however, that brings an epigraph into the realm of the fair use doctrine.It involves moving it into the body of your chapter.Make it a quote.Comment upon it.For all their research skills, many academics do not take advantage of easily found advice on academic publishing.Just ask an editor.
We all, I’m sure, have tunnel-vision.Life is so incredibly busy and demanding that choices have to be made.For most academics publishing is part of the rubric for tenure.Perishing is the only other option.Been there.Done that.Those of us who make a more modest living on the other side of the book sometimes write for different reasons.We may need to supplement our income (as if academic publishing really ever helps with that!), and thus we must pay attention to the finer details of the business.Write what people want to read.Think like a reader.And, yes, get rid of the epigraphs.We know you’re smart; you’ve written a book.Another reason for writing beyond the tenure-dome is the compulsion.The need to do it.
While the struggling artist is a tired trope, it’s also true.Many of the writers most admired today had lifetimes of struggle and obstacles which often stopped them too soon in life’s tracks.I often think of the Brontë sisters.In a family apparently cursed with premature death, living in a time when women writers were rare, three sisters set themselves the task of becoming novelists.Not one of them lived to forty.Anne, who wrote The Tenant of Wildfell Hall, made it to twenty-nine.Emily, author of Wuthering Heights, died at thirty.Charlotte,who gave the world Jane Eyre, survived to thirty-nine.They defined, in many ways, the English novel.And while they lived to see some measure of success in their brief lives, they wrote against the obstacles of life and the specter of early death.Writing is a passion.A craft.And even academic authors provide a favor to the world if they do it well.
Nine.That’s the number of people before me in line.It’s not yet 4:30 a.m., and our day began at least an hour ago, but work won’t start for another two.As the bus pulls up to the stop, I think about work.Well, like most people I think about work a lot.You see, I’m often asked about how to get into the publishing business.There’s a cosmic irony to this because I had never planned to be an editor and never undertook any of the usual training.The anticipated trajectory of a doctorate in the humanities used to be teaching, which is what I did for many years, but when an educational career slips off the rails in a capitalistic society you have to be willing to learn real fast.(Fortunately the long years of schooling do help with that.)
I’m sure that I’m not the only person whose career plans didn’t pan out as anticipated.Back in seminary one night long ago, three friends and I had a “future dinner.”We prepared a supper and each came as who we would be twenty years down the road.I recall that I was a world-traveling professor and the author of several books.“Come on,” my friends complained, “be realistic!”It’s a bit beyond those two decades now, and I was a professor for many of them.I have written several books, although so far only three have been published.World-travel?Well, that’s been a bit modest in recent years, I have to admit.One of the other friends I’ve lost track of.Another committed suicide after graduating.We really can’t see far into the future.
Publishing is a challenging gig.My rapid career contortions perhaps prepared me better than I think.I have a kinship with those who ask about how to get started in it.Generally we’re educated people who like books and wonder what kind of career you can find with that combination these days. (There are more of us than you’d think!)Compared to higher education academic publishing is a small world.I’ve come to know many more academic colleagues since being an editor than I ever did as a professor.I have something they want—a reputable venue for publishing their latest book.Often I have to do a lot of educating since publishing doesn’t work the way that most people think it does.It’s like being a professor without the status.No, I didn’t see this in my future.As I look for a seat on the already crowded bus I wonder how many of these other early risers planned their careers just like me.
So how much time is there?I mean all together.I suppose there’s no way to know that because we have no idea what came before the Big Bang.Those who invent technology, however, seem not to have received the memo.New tech requires more time and most of us don’t have enough seconds as it is.Perhaps in the height of folly (for if you read me you know I admit to that possibility) I’ve begun uploading material to my YouTube channel (I hope I got that link right!). These are cut-rate productions; when you’re a single-person operation you can’t fire the help.I figured if those who don’t like reading prefer watching perhaps I could generate a little interest in Holy Horror visually.(I like my other books too, but I know they’re not likely to sell.)
The question, as always, is where to find the time for this.My nights are generally less than eight hours, but work is generally more.What else is necessary in life, since there are still, averaged out, eight more left?Writing has its reserved slot daily.And reading.Then there are the things you must do: pay taxes, get physical exercise, perhaps prepare a meal or two.Soon, mow the lawn.It may be foolishness to enter into yet another form of social media when I can’t keep up with those I already have.What you have to do to drive interest in books these days!I think of it as taking one for the tribe.Readers trying to get the attention of watchers.
There’s an old academic trick I tried a time or two: double-dipping.It works like this: you write an article, and another one, and another one.Then you make them into a book.I did pre-publish one chapter of a book once, but getting permission to republish convinced me that all my work should be original.That applies to reviews on Goodreads—they’re never the same as my reviews on this blog—as well as to my YouTube videos.There’ll be some overlap, sure.But the content is new each time around.So you can see why I’m wondering about time.Who has some to spare?Brother, can you spare some time?I’ve been shooting footage (which really involves only electrons instead of actual linear imperial measures) for some time now.I’ve got three pieces posted and more are planned to follow.If only I can find the time.
The costs for academic books can seem criminal.Don’t get me wrong; I work in academic publishing and I know the reasons—or at least the reasons publishers seem to believe—for such pricing.Still, when I see a book that my little public library will never be able to convince its network that it should be able to borrow, I look at the prices and blanche.At least the pallor looks good with my skin type, or so at least I’m led to believe.Why are books so very expensive when so few of them retain any resale value?Publishing—the information business—is unlike any other.In fact, it could be argued that the printing press was the earliest internet.Ideas could be spread more quickly, among those who were able to read, than they could have previously.
These days books are the handmaidens to the internet.The problem, of course, is that the web contains ideas that haven’t been vetted.Publishers offer that service, but you have to pay for it.Books don’t sell like they used to—physical books, I mean.Inflation, however, ensures that the cost of paying employees is constantly going up.This is the hidden factor of “overhead”—the cost of doing business.You need to sell a lot of books to pay a staff.Not only that, but unlike most “commodities”—I shuddered as I typed that word—books can be returned to a publisher if they don’t sell.It’s like an entire business model run on consignment.And the honest truth is—academic authors may want to cover their eyes for this part—very few books sell more that a couple hundred copies.That means that the per unit cost has to go up.Next thing you know you’re selling a kidney to continue your research.
I keep a running list of books I’d like.Some are for research and some are for other pleasures.The list grows quite lengthy when more and more interesting books get published.I look at academic books and I wonder if maybe there’s another way.If they were priced down in the range of mere mortals, would they sell enough copies to meet their costs?I’m well aware that Holy Horror is priced at $45.Believe it or not, that’s on the lower end of academic extortion pricing.Many books on my “must read” list cost three times as much.Are we paying the price for keeping knowledge solvent?Or is all of this just criminal?
It’s a strange sensation to do an innocent web search only to find yourself cited.(And no, I was not googling myself.At least not this time.)I was searching an obscure publisher and my own pre-publication book, Holy Horror, came up on Google books.Now, the computer engineers I know tell me that Google remembers your searches, and this has a way of being unintentionally flattering; when I search for my book it pops up on the first page because I have searched for it before.Still, it was a bit of a surprise to find myself where I had no idea I’d been cited.All of this drew my mind back to my “post-graduate” days at Edinburgh University.To how much the world has changed.
One of the first things you learn as a grad student is you can’t believe everything you read.Granted, most of us learned that as children, but nevertheless, with academic publishing a new bar is raised.That which is published by a university press is authoritative.So we’re led to believe.But even university presses can be fooled.This prompts the fundamental question of who you can really believe.Our current political climate has elevated that uncertainty to crisis levels, of course, and the vast majority of people aren’t equipped to deconstruct arguments shouted loudly.Where you read something matters. Even publishers, however, are fallible.So what am I to make of being cited by the web?And is my book already available before I have seen a copy?
Even credibility can be bought and sold.Colleagues make a much better living than me with the same level of training, but with more influential connections.It was just this reason that I decided to try to shift my writing to these who don’t need credentials to impress each other.Some of the smartest people I ever knew were the janitors with whom I started my working life.As a fellow post-grad in Edinburgh once said, professors are always ready to fail you for your lack of knowledge but most can’t tell you what an immersion heater is.(That’s one of those Britishisms that no amount of graduate courses at Harvard will teach you.)I suppose when it’s all said and done nobody else will ever search for the obscure publisher that brought my book to Google’s attention.No matter, at least Google will always flatter me.