Some books want to be written, no matter what major publishers have to say. The truth is, being an author is more like being a radio receiver than a transmitter. Books come to you, begging to be written. Given our culture, we equate importance with money. Tomes that earn the most are obviously the most important and erudite. So the (capitalistic) wisdom goes. We follow the lucre. If you read this blog you’ve probably had an experience like this: you find a book that you’ve never heard of that captures your interest. You read it, transfixed. When you tell others, nobody seems to have heard of it. I’d say a number of books I’ve blogged about fall into that category. The “general reader” follows what the big five publishers suggest they should. It becomes a feedback loop.
Academic presses—university presses and others that cater to either students or professors as their primary readerships—produce some fascinating books. Often they’re priced a bit higher than we want to pay. That’s because they don’t sell at the volume that a big five book does. The higher the quantity the lower the unit cost, right? Books that wanted to be written but either price themselves out of sales, or aren’t backed up by a team of marketers and publicists, may be some of the most interesting reading material out there. You’d never know it, though. From the point of view of an author, most of my books came begging to me. I occasionally think of commercial potential because, well, if you’re going to put years of your leisure time into something, you’d like to get at least a little back. And you’d be glad for feedback, or someone what wanted to ask you about what you’d been begged to write.
Sadly, we have tunnel vision. It only sees the shining spots crowded with dollar signs. And since others are willing to pay for it, we have to assume that it’s good. I’m working on my next set of imploring projects praying to be written. I can’t handle them all, being gainfully employed helping others who write books that want to be written. We write them for each other. I figure that if I’m receiving the signal somebody must be sending it. And I have a difficult time turning down an idea that pleads with me. And if someone unexpected picks one of our books up and gives us a like, we show that even receivers can smile.






