Hard to Say

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There’s no easy way to say this, so I probably shouldn’t try at all.  Still, I feel compelled to.  You see, I’ve sat on admissions committees and I’ve written my fair share of letters of recommendation.  The former (admissions committees) have a difficult kind of calculus to compute.  Schools need students and their tuition money—this is, after all, the capitalist way.  (Yes, there are alternatives, but boards of trustees have severe deficits of imagination.)  Some schools get around this by being elitist.  Generally they have endowments of very old money and can weather all but the most severe of storms.  Such universities are in the minority and so the rest, and various small colleges, need to compromise from time to time.  Money or integrity?  You cannot serve both God and mammon.

At the graduate level this becomes even trickier.  Grad students bring in more money, and getting into grad school used to (and here’s the difficult part) require what some admissions folks secretly call “special intelligence.”  The paperwork and in-person interview reveal it clearly—this candidate (not always from a privileged background) displays a canniness that suggests they might really have a truly unusual ability to reason things out.  This is someone who should be admitted for advanced work.  But if you apply that principle not only will you be called “elitist,” you’ll also run out of lucre.  The solution is simply economic—let those who don’t have this kind of special intelligence in.  I have seen Ph.D.s after names from schools that I had no idea offered doctoral-level research.  And they legitimately call themselves “Doctor.”

When choosing a grad program—go ahead, call me elitist, but then interview me and see that it’s not true—I knew it had to be at a world-recognized research institution.  I ended up at Edinburgh, and my bubble was already deflated when I told family from western Pennsylvania and they supposed I was going to Edinboro College (now Edinboro University of Pennsylvania), located maybe 50 miles from where I grew up.  I had been accepted at Oxford and Cambridge, however, neither of them could offer scholarships to a penniless Yank, but the famously frugal Scots were far more generous.  And let’s face it, Scotland is more exotic than England.  You have to admit that much.  Of course, the deciding factor was, in my case, money.  You have to wonder if there’s any possible way of escaping it.  From all appearances, mammon wins.

The Struggle for Relevance

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Futility is a specialization of those of us who consider ourselves fans of Ecclesiastes. Thus it is that the blog of an editor gets so little attention among academics. Since you’ve been kind enough to drop in, I’m going to share some secrets with you. Make sure the door is closed. Ready? I want to talk about academic publishing. If you, like me, have written academic monographs, you’ve probably figured out that we aren’t famous yet. What’s going on here? What happened to the day when “I wrote a book” meant something? Like all organisms, academic publishing evolves. Many academics want to write for a wider audience, but sometimes miss the bigger picture. Here are some tips to help out:

If you want to write for non-academics get to know some. A good first step is ditching the jargon. “Prosopography” wasn’t on many people’s SAT vocabulary flash cards. Even if you know how to use a thesaurus to find an archaic synonym to use, don’t assume your reader will do the same. Try reading a novel once in a while. They can teach academics quite a bit about how to communicate. Learning to speak the vernacular is only part of the battle, though. The larger part is learning what is of interest outside the academy. Some things, such as Ecclesiastes, aren’t. Oh, I know, I know! Five years of your life spent on some obscure topic should be worth publication. It probably is. A handful of people will read it (print run numbers would only make you weep). If you want to reach a wider readership, you have to go where people actually live. What’s of interest to them? Hoi polloi. They won’t bite. To write for a wider readership you need to learn what people find interesting and what they simply don’t.

An editor can be your friend here. You see, editors are measured by how well their books sell. We can usually tell at a glance if a topic is in the “less than 200 copy” camp or not. I know that you were taught in your doctoral program to find some abstruse subject never before addressed and research it from every possible angle. Write up your results and publish. A far better way to write for a wider readership is to begin a conversation with your editor. Are you thinking of a book on a specific topic? An editor can tell you if it’s likely to work or not. The idea of writing the book your colleagues said would be hot and then finding a publisher seldom works to everyone’s satisfaction. It’s all about communication. And you, dear readers, now know something most professors don’t.