Mass Market

The mass market paperback.  This may very well be one of the best symbols of my younger years.  One of the largest distributors of mass market paperbacks (Readerlink) has announced that it will no longer distribute them.  It seems that the writing, instead of in readers’ hands, is on the wall.  Mass market paperbacks are the least expensive formats of books to buy.  Publishers have increasingly been tending to push trade size (about 6-by-9 inches)—they can charge more for them.  They don’t fit easily in your pocket, however, and well, they cost more.  Often, as someone who reads in public, I find myself wishing more literary fiction was still produced in mass market form.  Only the best selling authors ever make it down to that size.  I miss being able to stick a book in my pocket.  

The mass market paperback’s story began with railroad books, once innovated by my erstwhile employer, Routledge.  The form we recognize today only really took off in 1935.  When I was growing up, I considered all other formats somehow too big.  My book collection and reading habits began with mass market size.  When we moved to our house a few years back, I repurposed an old dresser as a bookshelf.  The top drawer slots were just tall enough for mass market books.  I discovered that I really didn’t have enough of them to fill that shelf.  Books have grown bigger.  Now, working in publishing I realize profit margins are thin in this industry.  Many publishers need the big sellers to help make up for disappointing sales of other titles.  (You have to have thick skin to be an author, I know from experience.)  They need to stay solvent.

But still, this feels like the end of an era.  Books in this format have been around really only less than a century.  Literacy—reading for pleasure—among the masses hasn’t been around much longer.  Books were expensive and were afforded by the elite, then cheaper forms and formats became available.  The electronic revolution has made much of life more convenient but some of us miss the challenge of having to fold a road map and never really knowing, for sure, where we are.  We’re also the ones who likely have a book in the car.  On the occasions when I don’t, I often regret it.  And one of the ways to encourage people to take books with them is to make them of a size that would sell thousands.  So many, in fact, that they would be given the title “mass market.”


Masses and Markets

The other day I had to go somewhere that I knew would involve a wait.  I’ve always thought of waiting as a theological problem—time is very limited and I don’t have it to squander while dallying about for my turn.  That’s why I take a book.  The problem is that many books I read, I feel, require explanation.  That’s because many of them are the 6-by-9 format preferred by publishers these days.  The idea behind the paperback that fit into your pocket—the “mass market paperback”—was that it was essentially disposable.  Cheap, easily printed in large quantities, it was handy for taking along while on a bus, plane, or submarine.  It didn’t take up too much space.  It was easy to keep private.  I miss the mass market paperback.

The majority of my books—fiction as well as non—are larger than the mass market.  That’s the price you pay for reading books that don’t sell in those quantities.  If your interests aren’t the lowest common denominator, you have to buy a copy that won’t easily slip into a pocket.  And everybody can see what you’re reading.  I work in publishing, so I get it.  The idea is that the book cover is a form of advertisement.  The thing is, reading is generally a private activity.  I post on this blog most of the books I read (but not all!).  I want to support those who write and actually manage to find publishers to advocate their work.  But I’d really like to be able to put the book into my pocket between appointments.  

The waiting room is a kind of torture chamber of daytime television and insipid magazines.  Most of the people in here are looking at their phones anyway.  I have a book with me, and I’m vulnerable with everyone freely able to read my preferences.  I want to explain—“I’m writing a book about demons, you see.  It’s not that I believe all this stuff…” and so on.  It would be so much easier if the book were small enough to be concealed by my hands.  If others want to know what I’ve been reading, they can consult this blog.  Well, the stats show they haven’t been doing that.  They might, however, if my own books had been published in mass market format.  Available in the wire-rack at the drug store or vape-shop.  Then the readers could easily hide their interest by putting it into their pocket.  None would be the wiser.