Going Once, Going Twice

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Do you ever get that feeling that you’ve been sold?  One thing I learned early on in academic publishing is that buyouts aren’t that unusual.  I recently wrote about Transaction being acquired by Taylor and Francis, for example.  Just a couple days ago I noticed in Publishers Weekly that Bloomsbury had bought out Rowman & Littlefield’s academic wing.  Then, at a company meeting the buyout was mentioned again.  Finally, I had an email from R & L letting me know.  You see, Nightmares with the Bible was published by Lexington Books/Fortress Academic.  This is an imprint of Rowman & Littlefield.  This means the rights to Nightmares have just been sold to Bloomsbury.  I do hope Bloomsbury has a more progressive idea about paperbacks!  In one of those strange synchronicities (all of this happened on the same day), I’d emailed one of the series editors of Horror and Scripture, asking if the series was still going.

I have no real concerns about being owned by Bloomsbury.  If you haven’t heard of them, it’s probably because they were a small operation until they took a chance on an unknown author by the name of J. K. Rowling.  Suddenly flush with cash, they started buying out smaller presses.  Big fish got to eat too!  Rowman & Littlefield had been buying out other publishers for years.  If you’re an academic you probably remember University Press of America.  Ever wonder where it went?  They bought Rowman & Littlefield in the late eighties and took over their name.  They bought other “assets”: Prometheus, Scarecrow Press, Hal Leonard.  They grew an enormous list of academic titles, now owned by Bloomsbury.

As someone who has knocked around academic publishing for some years now, it seems like this small world is getting even smaller.  Companies buy other companies and sometimes it works out for the benefit of authors.  Sometimes not.  Bloomsbury is only 37 years old.  Rowman & Littlefield was 75.  University Press of America (which first bought R & L, would’ve been 49.)  The younger buying out their elders.  Perhaps it’s because of my career malfunction, but I’ve discovered academic publishing to be a fascinating world in its own right.  Many academics pay little attention to the publisher, especially outside the big-name university presses.  But there are stories here.  I know that before I began working in the industry I’d never heard of Bloomsbury.  Then they bought out Continuum, which had bought out T & T Clark, from my beloved Edinburgh.  Now one of my books is under their umbrella.  And I have to wonder who will be sold next.

Pricing out of Business

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Maybe you’re like most normal people and don’t pay much attention to who the publisher of a book is.  If you read a lot, and can get behind the glitz and glam of an Amazon page, you might come to trust certain publishers over others.  The fact is, despite the difficulty some of us have getting published, there are a lot of presses out there.  Some are clearly self-publishing vehicles, but many are small, independent houses that focus on specialized topics.  The sheer numbers can be bewildering.  I was looking for a reputable book on a certain subject the other day and, given my job, I always check the publisher.  Several in a row came up that I had never even heard of before.  I guess there is money to be made in publishing yet, if only one could find the matching pieces.

With academic publishing you can spend five or more years of your life writing a book and you’ll earn royalties that literally won’t cover a month’s rent when you’re done.  Even while this is happening there are people who make a living publishing books with presses you’ve never heard of.  They know how to get average citizens to buy their books.  I’ve been working in publishing for over a decade now and I guess I still don’t have it figured out yet.  It’s complex, and even with online publishing helps like agent-finding sites or Duotrope, you’ll find that each day brings its own changes.  I’ve learned through personal experience that many publishers simply don’t last.

What many of these fly-by-night publishers understand better than established academic presses is that price matters.  Well, let me put that in more precise terms, for all publishers need money—fly-by-night publishers know that average people will buy only the books they can afford.  These presses I’ve never heard of sell books for the industry standard of about sixteen bucks.  My least expensive book sells for about twenty-two and I’ve been told more than once that it’s too expensive for most mortal budgets.  Collectively, my four books cost almost $250, averaging out at sixty per pop.  Two of them were written for general readers who have no hope of being able to afford them.  I tried to find an agent for one of them, and the other was a series book (no agent will touch such a thing).  Perhaps I should’ve tried a lesser-known press that could afford to offer my books at affordable prices.   You could do worse.