Existential Searching

Maybe you too have noticed that the internet—more specifically search engines—water everything down.  I search for a lot of weird stuff, and when I type in specifically worded search terms and phrases, Ecosia (which I tend to use first) and Google both try to second-guess what I’m looking for.  Also, they try to sell me things I don’t want along the way.  It’s no surprise that the web was commercialized (what isn’t?) but it does make it difficult to find obscure things.  I don’t pretend to know how search algorithms work.  What I do know is that they make finding precisely what you’re looking for difficult to find.  Even when you add more and more precise words to the search bar.  Tech companies think they know what you want better than you do.  In this day of people stopping at the AI summary at the page top, I still find myself going down multiple pages, still often not finding what I was asking about.

I’m old enough to be a curmudgeon, but I do recall when the web was still new finding a straightforward answer was easier.  Of course, there are over 50 billion web pages out there.  Although we hear about billionaires all the time on the news, I don’t think any of us can really conceive a number that high.  Or sort through them, looking for that needle in a haystack, from Pluto.  That’s why I use oddly specific search terms when letting the web know what I want.  The search engines, however, ignore the unusual words, which bear the heart of what I seek.  They wash it out.  “Oh, he must want to buy breakfast cereal,” it seems to reason.  “Or a new car.”

Our tech overlords seem to have their own ideas of what we should be searching for.  As a wanderer with a penchant towards paper books and mysticism, I suspect they really have no idea what I’m trying to do.  Mainly it is to find exactly what I’m typing in.  They often ask me “did you mean…?”  No.  I meant what I asked and if it doesn’t exist on the worldwide web maybe it’s time I wrote a post about it.  It may take the web-crawlers and spiders quite some time to find it, I know.  50 billion is a lot of pages to keep track of.  Some of my unusual posts here are because I can’t find the answer online.  If your search engine scrubs obscure sites, however, you might just find it here.


Internet of Nothings

I don’t suppose it’s actually a confession, since my background’s available publicly on my CV, but I do admit to not being a media expert.  As is often said, the British higher education system doesn’t so much make one an expert as it teaches one how to become an expert.  The truth of the matter is, the critical thinking skills of higher education, plus your own reading and analysis, are what eventually produce expertise.  Still, I miss not having taken a degree in media studies and what I anticipate I’d have learned, if I had.  You see, what I miss, even on the internet (which is mainly trying to sell you things), is basic data.  Okay, so Wikipedia has it, but not enough of it.  Not enough to keep up with media, in any case.  I recently came by a couple of series on IMDb that I wanted to know more about.  Neither had a synopsis and neither was on Wikipedia.  The open web search that followed, even with “quotation marks” simply led to blind alleys, where, it turns out, you can buy stuff.

We are producing media at such a rate that keeping up is simply no longer possible.  While I was working on my doctorate in Edinburgh, I tried as hard as humanly possible to find and read everything previously published on Asherah.  I think I did pretty well for pre-internet days.  Now when I try to find everything on a topic I’m limited to the internet, and it simply doesn’t contain enough information.  Take these two series, for example.  No amount of searching brought up anything significant about them.  They weren’t exactly obscure, either.  Information was simply missing.  Like after the 1965 MGM vault fire, the information was just not to be found. 

It may seem impossible to believe, but there remain tons of information, trivial and important, that simply can’t be found on the web.  As a student in religious studies I learned about what used to be called Religion Index One.  It was a resource published by the American Theological Library Association and it listed just about all the articles published on a topic.  (It’s gone electronic now, I believe.)  I keep thinking there most be something like it for media studies.  But the new material keeps coming thick and fast, like a blizzard, and I’m not sure that such an index exists.  I use IMDb a lot, but even that’s not complete.  And nobody, it seems, is an expert on the entire internet.  If you are such a person, please let me know.  I have a few questions about media studies.