Shopping Screed

Leave a comment

Capitalism is insidious.  Those of us with modest incomes—and I’m quite aware that many, many people are poor—are constantly being bombarded with new schemes to get us to pay a little each time for something that used to be free.  Look, I realize the economy was hit by the pandemic.  We’re all paying for it.  Still, even basic stores you’ve used your whole life now want you to sign up for schemes that will only cost you a dollar each time and which never really pay anything back.  The one that’s got me thinking about this is a drug store.  Like it’s a surprise that you’ve decided to buy something at a drug store.  They get you to sign something you vaguely understand as you’re trying to rush out the door with your prescription and then they send you daily emails telling you how great it’s going to be.

And surveys—the endless surveys!  They sound more neurotic than I actually am.  Did we do this right, and could we have done it better?  It’ll only take a quarter hour of your time.  Each time you stop in.  And please do that daily.  The last time I did one of these surveys for the promise of a prize worth $90, I ordered their version of a fit-bit as my prize.  I’m curious how many steps I take in a day and no, I don’t carry my phone with me everywhere.  The “prize” arrived late and when I charged it up and turned it on (it came with no instructions readable in my native language) it worked for a total of literally 3 seconds before the screen died a pixelated death.  Now that same company wants me to answer surveys weekly and pay an extra dollar each time I come in.  It’s enough to make me want to use the other drug store, but they’ll probably do the same.

The thing is it’s not just pharmacies.  All the stores are doing it.  You shopped here once?  Look what else we’ve got!  Some of us shop for what we need.  We live on a budget.  If you’re going to start charging me for the privilege of shopping at your establishment I’ll have to start going somewhere else.  The items on offer for promotional plans are things I just don’t buy. If you want me to spend more, then reframe your economics and pay me more.   And I don’t have money to just give away.  Have you even taken a look at your last heating bill (thanks Mr. Putin)?  I’ll come to the store again as long as it’s free to shop there and it has something that I actually need.

Photo by Bruno Kelzer on Unsplash

Seekers

Leave a comment

We live not far from an upscale mall. This mall, although over 30 miles from Manhattan, has its own bus line dedicated to it by New Jersey Transit. There is a route that runs throughout the day from the City to this mall and back. My readers know I’m hardly an uptown type. Nevertheless, an occasional trip to the mall can be a learning experience. On a cold weekend where outdoor activities felt unnecessarily ascetic we went to stroll around to see what was new. In the midst of the usual stores I never visit, there was one that had the temporary feel of an exploratory venture in high rent retail. It was, for lack of an appropriate adjective, a “New Age” store, featuring figurines from eastern religions, incense, dragons, and the aesthetic of the hippie mystique. Wandering about, I couldn’t help but notice how much of the merchandise, in one way or another, was religious in orientation.

Those of us from the western hemisphere find the quotidian aspects of Hinduism and Buddhism exotic. Otherworldly, even. In our sterile offices, we dare not burn incense. Fabrics this colorful are not worn to work. It was as if the only place true color exists is in that mystical world that religions acknowledge, but businesses deny. Yes, it was a Saturday, but nevertheless the number of patrons surprised me. The town in which the mall sits is quite affluent. We live far enough from the City that some very serious money resides at no great distance. Patrons tend to have enough, and considerable surplus. And here they are, in a store selling that is undifferentiated spirituality. A stand of silver jewelry was explicitly marked Wicca. There were even Christian figurines among the crystals.

IMG_2672

People, even (or perhaps especially) the wealthy, desire more than the dollar can bring. We’re authoritatively told that we are meat computers. Mere automatons to the forces of physics. Our human experience tells us otherwise. We are meaning-seeking creatures. There are people who will willingly sit for three hours on a bus just to reach this mall. Whether it is a hippie-friendly shop, or the latest fashion trends that draw them here, they have this in common: they’re seeking something. I glance around and spy a mirror. I came here looking for a place out of the cold, but I have discovered an unexpected insight. If we make our own, or purchase it prefabricated, we venture to our secular cathedrals to find a kind of salvation.