Read Everything

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I’m aware that I don’t think like other people.  This can lead to a strange kind of loneliness at times.  It might also explain why my books never seem to grow wings.  One specific example prompts this post.  When I get interested in a topic, I read every book I can get ahold of on it.  I guess I always think other people are the same way.  Rationally, I realize that’s largely not true.  Many people will read a book, maybe two, and move on.  A certain kind of brain, however, insists that the information must be tested, and tested again.  I’ve written enough nonfiction books to know that each one is an opinion.  There are those who differ in their outlook.  Who would interpret the same evidence differently.  And unless there’s just one book on a topic (it happens!) I’m always inclined to read another.

That came in handy for writing A Reassessment of Asherah.  That was my dissertation, of course.  I read everything written on the old girl that I could lay my hands on.  (Since this was before the electronics revolution, it was a hands-on experience.)  Of course, a doctoral program is the rare chance to undertake that kind of research without having to work at some kind of menial job, or have class prep and grading to do.  Or working at a 9-2-5.  Now I have to be selective regarding how much I read on a topic.  Not having use of a university library, it often means things I can afford.  Reading may be fundamental, but it doesn’t come cheap.  And I see other books, with perhaps minimal cited sources, selling much better than mine.  Again, I don’t think like other people do.

There’s an invisible line at about $19 over which a book is relegated to rabid fans only.  One of my books was priced at $22 when it came out, and I had people at a speaking event apologize that it was just a bit too much to pay.  The going rate then was $16 for most books (it has crept up a couple dollars since then).  Six dollars can make a difference.  For academic publishers, of course, you need to add an extra hundred to make up for the lack of sales.  I wonder why?  In this respect I think like others who publish with academic presses.  We may realize our books aren’t bestsellers, but we know a few more people would buy them if they were priced down in the range of other books.  I guess other people think about books primarily as money-making products rather than the outpouring of an individual’s thoughts and energy.  Depends how you think about it.

Strange Publishing

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One of the (many) oddities of the publishing business is that nobody really seems to know the exact number of copies a book has sold.  This may seem strange, but as Michael Castleman’s wonderful book The Untold Story of Books points out, there has always been a kind of antagonism between publishers and authors regarding who has earned what.  In the early days of publishing authors pretty much had to pay to be published.  These days royalties are specified in publishing contracts but tracing them accurately remains a fool’s errand.  Ebooks are very easily pirated and many, if not most, are available for free on pirate websites.  Some publishers themselves, depending on the software they use, may not have a precise number of how many sold.  Trying to get a clear idea of how much reach your book has attained is well-nigh impossible.

Book publishers carefully guard sales figures.  In the biz, we use a vendor known as BookScan to get point-of-sales figures for other publishers which, we all know, aren’t fully accurate.  BookScan is run by Nielsen, the same company that does television ratings.  How many people actually watched a specific television show?  Nobody knows.  Depends on how many people were in the room.  And other factors.  Was the TV on but nobody actually watching?  Was it a public television?  If so, how many people saw it?  You get the idea.  It may seem weird, but the book business also operates with such constraints.  As an author, however, one gets curious. 

I’ve written six books that have been published.  For my first book I have never in my life received a royalties statement.  Ever.  I never even had a contract for it.  For my second book, I get regular royalties statements but they don’t include lifetime totals.  The same is true for my fourth and fifth books.  Statements, sometimes irregular, only grudgingly cite the number of copies sold since the last statement.  If it ever arrived.  The publisher for books three and six does actually say directly how many copies of the book sold on their royalties statements.  Gold star!

This may seem unbelievable, but it is true.  It’s difficult to imagine it, but businesses don’t always know what assets, in physical form, they actually have.  In the case of publishing, ebooks complicated an already tenuous process of counting how many copies of a book have been sold, let alone read.  I do get curious and even occasionally email publishers to try to get a sense of how many copies made it out the door.  Each of my six darlings represents years of work.  It’s only natural to wonder how well they’re doing out there in the world.

Paperback Dreams

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Although I’ve been focusing on my fiction writing lately, I still think about my poor, overlooked nonfiction books.  The other day I had an intriguing royalty statement from Bloomsbury.  (It’s not intriguing for the amount, which is negligible, but the implications.)    The name Bloomsbury is a story in itself.  Nightmares with the Bible was published by Fortress Academic and Lexington Books.  Lexington is (was?) an imprint of Rowman & Littlefield.  R&L was a fairly successful academic publishing brand, although not a university press.  A couple years back Bloomsbury, a British publisher, bought R&L.  Bloomsbury isn’t part of the “big five” publishers in English, but they did have the foresight, years ago, to sign up an unknown author by the name of J. K. Rowling.  Bloomsbury, cash in hand, began buying up smaller academic publishers.  That’s one way that publishers grow.

For me, that meant that Nightmares now had a new owner.  I have no idea which editor oversees it.  It’s a backlist title now, and I know from my own experience that when you inherit a backlist title, well, let’s just say there are more than enough frontlist and potential frontlist titles to keep you busy.  I was after my R&L editor for a paperback edition since Nightmares is my most expensive book, now that Gorgias Press has released a paperback of A Reassessment of Asherah.  This brings me back to my royalty statement.  On it there was a line for a paperback.  It even had an ISBN (9781978703209).  ISBNs cost money and many publisher don’t buy them unless they plan on using them.  Is there a paperback in the works?  I’m not getting my hopes up since ISBNs can be reassigned.

Earlier this summer I visited my local library to donate my books (if they would want them).  The head librarian kindly made time to discuss this and accepted Holy Horror and Sleepy Hollow As American Myth.  I left a little sad that I couldn’t offer Nightmares as well.  I only have two copies and I can’t afford to buy more, even with an author’s discount.  (Author discounts are usually between 40 and 60 percent; for a book that’s priced at over $100 that’s still not a bargain.)  I’m mature enough to know that a paperback wouldn’t fly off the shelves, but I consciously wrote Nightmares as a companion volume to Holy Horror—the two go together but were separated at birth.  You’ll pardon me for being excited at seeing a paperback ISBN, then.  I’ve been in publishing long enough now, however, not to read too much into it.

Sleepy Hollow Returns

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Timing has never been my strong suit.  Regular readers may know that the reason I tried to get Sleepy Hollow as American Myth out when I did was that Lindsey Anderson Beer had been announced as the director for a new Sleepy Hollow movie.  I prioritized getting the book done and settled with a publisher.  Still, even in the time it takes to write a book and get it through the production process, the movie was no closer to being seen.  Yesterday while reading a trade news article I learned that Lindsey Anderson Beer has just signed a publisher for her first novel.  Its title?  Hollow.  One guess as to what it’s about.  Beer, of course, is known as the writer/director of Pet Sematary: Bloodlines, a prequel to the Stephen King story.  An up-and-coming horror director. I was anticipating that her Sleepy Hollow venture would make a big splash.  And my book would be just out.

Sleepy Hollow is one of those stories that keeps reappearing in American culture.  That’s the point of my book.  Indeed, even as I was attempting, in vain, to get it noticed, I learned that J. W. Ocker was finishing his own book on Sleepy Hollow, due out in September.  And now I learn that the putative director of a new film is writing her own novel.  The story bears repeated retellings.  The way that I characterize it in my book is as a labyrinth.  I have also started my own fictional retelling of the story.  I’ve got a couple novels that I’d like to get out the door before turning back to it, but I certainly understand the draw.  Sleepy Hollow is America’s founding ghost story.  I do hope Beer continues with the movie.  My guess is that it will be based on her own novel, which, naturally, I will read.

We keep coming back to “The Legend of Sleepy Hollow.”  Even now, with August awaiting at the end of this week, autumn is swiftly approaching.  And with it rides the Headless Horseman.  As a figure, he’s ubiquitous around Halloween.  I’m already looking forward to next summer when, I hope, McFarland will be willing to drop the price of my book a bit.  I recently had a friend say they were interested in reading it but it was priced a bit too high.  I get that.  I do hope to be part of the conversation as Ocker’s book comes out and then, a year later, Beer’s.  Even if I’m not, this is precisely what my book is about.

Fictional Dreams

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It’s difficult to be discreet when you feel like shouting.  My first novel has been accepted for publication.  Since my fiction is published under a pseudonym I can’t tell you the title, but I’m very excited.  Chuffed, even.  It’s no secret that I’ve been publishing short fiction for years.  Even this novel was initially finished when I was in my forties.  Publishing is a slow business.  Although I could interest no agents (not for lack of trying), a couple said it was good.  Another publisher had decided, after accepting it, to pass on it anyway.  Mostly I’ve tried small, independent publishers.  Editors, however, are people with personal tastes and aligning your vision with theirs is half the trick.  If not three-quarters.

I’ve avoided self-publishing not because of the stigma—traditional publishing is devilishly hard to break into—but because of the effort involved.  Yes, you can price your books in the affordable range, but you have to arrange for printing and design.  Distribution can be a nightmare.  Also, it’s difficult to do with a nom de guerre.  Pen names are about as early as fiction writing itself, and unless you’re a major name, the title’s more likely to sell your book than your name is.  As more than one editor has told me, “It’s the writing that counts.”  Using a pseudonym comes naturally enough when you have a professional standing in a “serious” business.  Somehow we tend to think fiction writers can’t be serious people.  If they are they may have trouble finding a publisher.

Recently I’ve spoken to a couple of people who’d like to get published as a way of making money.  I try not to discourage such folk, but it’s important to keep in mind that making significant money from publishing is very rare.  You need to keep your day job.  I certainly wouldn’t complain if most royalties checks were actually over thirty dollars (which is very seldom, and since royalties come maybe once or twice a year, don’t base your mortgage on your wordsmithing).  Those of us who persist in writing tend to do so because we have no choice.  I can’t not write.  The forthcoming novel is, I think, fairly well written.  Some of the stories I had published, in retrospect, weren’t.  (Others very much were.)  At the time they seemed pretty good.  Although written over a decade ago, this novel seems to have held up over time.  At least I hope it has.  When it comes out it’ll be mixed in here amid the other books I discuss, I expect.  If I don’t end up shouting too loud, and spilling the beans, first.

Survival Writing

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Word of mouth tends to be remote these days.  I suspect local readers of this blog are quite few.  I work remotely and, like many Americans, have trouble getting to know people in the town where I live.  Still, I use this blog instead of my mouth.  Elizabeth Rosen used to write for Nickelodeon, which I find highly impressive.  As someone who has found venues to publish my fiction as common as oases in the Sahara, anyone who’s made a few bucks off their work makes me want to stand up and salute as if a general just walked into the room.  I just read Rosen’s chapbook Survival Skills and thought I’d talk about it.  (As an aside, I always thought “chapbook” referred to chapters, which confused me because most books have chapters.  The term probably derives from “chapman,” a kind of traveling salesperson who used to include these kinds of small books among the wares they sold.)

The seven stories in Survival Skills are short—Rosen tends toward flash fiction.  I’m impressed with how effective she is at it.  I’ve tried to write flash fiction and have found I need more narrative space that it allows.  Chapbooks are easily read in an hour or so, if you’re the kind to rush through things, but these tales left me thoughtful.  You get a sense from these brief accounts that people often do nasty things to one another, or to animals, and that sometimes we really should stop and think about what we’re doing.  At other times we have to realize that we’re animals too.  We forget that at our own peril.

As much as I like reading short stories, books of such are always difficult to summarize.  Going through Survival Skills, the stories do seem organically connected.  This is something that has prevented me from trying too hard to publish collections of my stories.  Like my mind, they’re all over the place.  I’ve attempted, from time to time, to approach my short story writing thematically but it has only resulted in a few tales of each subject.  I’d never considered a chapbook approach.  Even Edgar Allan Poe made his mark in the literary world with short stories.  Washington Irving published his Sketch Book in fascicles.  Publishing exists in many forms for those with stories to tell.  I’m glad to have found Rosen’s little book.  It has spurred me on to reading more short stories, which I should be doing as a matter of course.

Access Denied

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We like to pride ourselves on our levels of knowledge obtained.  But access to it is limited to the club.  I’ve run into this several times since being booted from academia.  I still research and write books.  They sell like academic books (not well), but I am blocked from academic resources.  I was attempting to access an article in a book from an academic press, named here nevermore, only to find every path blocked.  I had to verify that I was human a time or two, but being human isn’t enough.  You need to be a wealthy human.  I went to Academia.edu.  The author hadn’t posted the chapter.  It was posted on Research Gate, but to request a PDF I had to have an institutional email, which I do not.  I tried Internet Archive, which has saved me many times.  They didn’t have a full view and the link to the book told me I could purchase for a mere $150.

I know other academic presses that do this.  Limit the knowledge to those in institutions that can pay such high fees.  Academia is becoming more and more privileged all the time.  I get it.  You can’t just give the stuff away.  Whenever possible I post my articles for free on Academia.  I wrote them to be read, not to be tucked away and inaccessible as the world made love to the electronic revolution.  Not all scholars think that way.  And academic presses charge prices that can only be described as exploitative.  It’s as if they think we’re all paid like professors are.  Privileged.  And this pains me.  As a former professor I know that not all academics are paid well.  We’re in it for the knowledge.  But once you lose that academic email, it’s access denied for you.

Sadly, I’m not the only one in this category.  There’s an entire generation of us who’ve been thrown from the ivory tower.  Here’s the thing: your curiosity doesn’t die just because you’re not called “Professor” any more.  Maybe this is why I enjoy dark academia so much.  The truth is that there is something very wrong with our higher educational system.  University presses, stressed to make money when everyone just asks some AI that was never human and has no knowledge for an answer to a difficult question.  There used to be a way to find that answer through the hard work of research.  And when you were done you had the pride of accomplishment.  Now all that we have is access denied.

Note to Myself

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A note to myself (perhaps the best title for this blog) in a forgotten book.  Well, not exactly forgotten, else the post unwritten would remain.  In a book I’d been gifted at twenty-one.  I was working that summer as an intern in a church in Pittsburgh where my duties included visiting parishioners.  One of them was an elderly scientist that everyone mentioned with awe because he’d written a book.  In the eighties, writing a book still meant something.  He gave me a copy.  I could tell, even at that tender age, that the publisher was a vanity press.  Part of the satisfaction of “traditional” publishing is knowing that you’ve convinced at least a handful of people that your writing is worth publishing.  Vanity presses take your money and produce your words with wanton abandon.  Still, I read the book.

This was during those heady college years when I annotated everything.  So many books later, annotation is rare for me now.  Other people will want these books when I’m gone.  Then, I critiqued as well.  You see, the scientist (with a master’s degree) had undertaken a theological topic, trying to explain God with science.  I’m sure he died long ago and now knows more than I.  Still I had to express myself.  That’s what those of us who write do.  Here’s an image of my summary.  It took me a while to figure out the symbols the younger me made up.  One looks like a capital K with the lower diagonal ending in an arrow.  What did that mean four decades ago?  Context gave me the answer: “off the wall.”  Why not write it out?  Perhaps I was afraid someone would find the note to myself.  This is the danger of writing things down.

Another symbol gave me pause.  A circle with a stretched capital H in it within a cube.  Ah, a capital theta, my usual shorthand for God.  In a box.  I flipped through the pages.  Yes, some of his suggestions definitely put God in a box.  Did I ever discuss this book with anyone?  It occurs to me that since my teaching career tanked, I’ve discussed very few of the books I’ve read with anyone, except readers of this blog.  We who write know there’s always the danger that someone else will read our thoughts.  In my experience, putting them in book form is about the best way to ensure that nobody will.  Still, for anybody who’s written a book, if you google them, their tome will be the first thing that shows up.  That’s true of the scientist who died, I’m pretty sure, before the new millennium.  When, as it turned out, that writing a book would become as common as starting a website with a catchy title.

Story Book

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Book people, ironically, often don’t know much about how publishing works.  That’s not a condemnation; I was the same way before I took up a job in editing.  “I’ll write a book and let someone else handle the details,” was pretty much the thought process.  Now I find the whole enterprise fascinating.  The Untold Story of Books by Michael Castleman is an important book.  It is one of the most clear-eyed accounts of publishing that I’ve encountered in my long years at this practice.  There are many myths busted here.  Most—the vast majority of—writers make very little money from books.  Most never become famous.  Publishing is a low margin business.  We see the Stephen Kings and Dan Browns and say, “that could be me!”  Dreams are fine and good and sometimes come true, but writers write because that’s who we are.

As someone historically inclined, I was primarily interested in the storied days of early publishing.  This is what Castleman calls the first book business.  You didn’t expect to make much money from publishing in those days; you usually had to pay for the privilege.  Then publishing became a business.  I found this part of the story utterly fascinating.  Publishers and authors have often been at loggerheads.  Authors tend to come out on the short end of the stick (don’t quit your day job!) and Castleman doesn’t pull any punches here.  This is valuable information.  It also helped me understand why it seems that so few people in the publishing industry are authors.  I know a few besides myself, but not many.  There are reasons for that, and this book helps the curious to explore them.

Publishers began mergers for practical, if capitalistic, reasons.  Among presses that sell primarily fiction (or trade nonfiction) there are two main sources of income: bestsellers and backlist.  The backlist is the unsung bank of many publishers.  Bestsellers may be stocks, but the backlist is bonds.  Balancing these, publishers get by.  And of course, many are bought out by bigger companies.  As I mentioned here before, there are really only five big publishing houses in the English-language market.  They own most of all the publishers that may be household names.  Castleman also goes into the third book business, which covers publishing in the electronic era.  I love his sense of optimism.  Books are durable and people do enjoy reading.  Castleman has had more success with his writing than I’ll ever have, but reading him is like meeting a friend who understands what compels you to write.  Even if the devil is in the details.

Paper Writer Back

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We need to push back against the technocrats a bit more.  A story in Publishers Weekly recently affirmed what many of us know—people prefer books in print.  Ebooks have been shoved at us for years now and in academic publishing there’s been a trend away from print to electrons.  It was cheering to see in the same issue of PW that some British publishers are actually listening to readers and starting to release paperbacks first.  Imagine that.  People will read if they can afford to do so, and they do buy books.  And when I say books, I mean objects made of paper.  I don’t have a paper phobia.  I enjoy holding and reading books.  The only ebooks I’ve ever read were those I couldn’t access in print.  When I sit down to write a book, I have an image of a specific object in mind.

Technocrats are fond of telling us what we should prefer.  I wonder who died and made them king.  Or God.  If I recall correctly the latter preferred to write on stone.  That might create a few storage issues, but at least it was physical.  Consciousness, which we’re still a long, long way from adequately defining, can’t be captured in electronic form.  AI can pretend to be human, but it isn’t.  Nuance, subtlety, and embodiment are all missing.  We need to say that they need to stop telling us what to do.  Even as I was writing this post my laptop showed signed of requiring replacement.  To me, five years is a bit young to consider something old aged, but that’s what our tech masters tell us.  Thinking back over my laptop history, my previous computer lasted, let’s see, about five years.  It happens that this is a bad time for an expensive, unplanned purchase.  The tech lords have made the alternative unthinkable.

By my count, I’ve purchased six laptops over the course of my life, all primarily in the service of writing.  And they average out, it seems, on about five years.  This blog was started three laptops ago.  And the years seem to be going faster and faster.  I do most of my writing in a room filled with printed books.  I spend a lot of time in this room reading said books.  Tech has me caught between two worlds.  I’m trying to reconcile myself to spending a large amount of money after being scammed (by people using tech) last year.  If only I had a book to help me decide what to do.

Rabbit Holes

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Rabbit holes are my favorite part of the internet.  They can be used for heavy-duty research, but in my case they’re mostly just fun.  I’ve written about Dark Shadows many, many times on this blog.  Although I did watch many episodes of the original run with my brothers, my memories of the story line tend to come from the concurrent series of pulp fiction books by Marilyn Ross.  These books, which I have only ever seen used, were distinguished by their olive green covers and an oval cutout on the front where an image from the television series, sometimes apparently selected at random, was shown.  There were a total of 32 of them and, as an adult I collected them all.  Some months ago I wrote about my delight at finding several of them, in very good condition, at an antique and curio shop not far from us.  Recently in that shop again, I looked over the titles and discovered one that wasn’t in the series but was in the larger series, Paperback Library Gothic.

I’d never really given much thought to it, but the book was in great shape and was riffing off the Dark Shadows series.  It was reasonably priced, so how could I not?  Excited as a schoolboy coming home in time to catch the series on TV, I looked up the series online and fell down a rabbit hole.  There was an entire series in the mass market paperback format that I adore, from the sixties and seventies.  Shy of writing a bestseller myself, I’d never be able to afford them all.  The series included some classic titles out of copyright by such authors as Ann Radcliffe, Jane Austin, Bram Stoker, and Wilkie Collins (no relationship to Barnabas).  To these they added contemporary gothic titles including several by W. E. D. Ross, writing under the pseudonym Marilyn.  These were pre-Dark Shadows books.  There were well over a hundred of them.

Paperback Library was an independent New York City publisher founded either in 1960 or 1961, capitalizing on the pulp fiction and mass market paperback models.  They were bought out by Warner in 1970.  Warner eventually became Grand Central Publishing—still in New York.  In the large conglomerations that brought us down to only five major publishing houses in English, Grand Central was acquired by Hachette, one of said big five.  Recently the main distributor of mass market paperbacks decided it would no longer handle that format, essentially dooming it.  And with it a piece of my childhood.  Thankfully there are still some rabbit holes to fall down.

A Sense of Scale

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Most people have trouble imagining very large numbers.  The things we count, in daily life, seldom top the thousands.  To the human mind, a million is an almost impossibly large number to visualize.  This came to mind the other day when looking over a list of bestselling books of all time.  I glanced through one of Guinness’ lists, remarking some titles that I was surprised to find on the high millions list.  What really strikes me, however, is those on the other end of the scale.  Publishers Weekly estimates that four million new books were published in 2025.  Sleepy Hollow as American Myth was one of those.  Sales figures I’ve seen suggest it has sold less than a hundred copies.  I’d feel bad, but I’m in very good company.  Many books sell very few copies.  Unlike many that are simply churned out, mine take a lot of time and research to write, and, interestingly, those kinds of books just don’t sell.

I lack a sense of scale.  For example, Frankenstein (which was what I was curious about), sells about 40,000 copies a year.  That doesn’t make it one of the best selling books of all time.  Most authors today dream of selling 40,000 copies.  Successful books often sell about a quarter of that.  Authors need a sense of scale.  The few people who’ve read my Sleepy Hollow book have said good things about it.  It really seems to have caught the attention of AI only.  I advertised it with the Horror Writers’ Association, taught a class on it at the Miskatonic Institute, and contacted bookstores and libraries in Sleepy Hollow itself about the book.  Scale.  

Perhaps I’m odd in that I find books a treasure.  They really don’t appreciate in value until after some kind of apocalypse, or if centuries pass and only one or two survive.  Or, rarely, a first edition of a book that later becomes famous.  Such as Frankenstein, which had an initial printing of only 500 copies.  If you own one of those copies today (I don’t, just for the record), you must be quite well off.  Some of us write because we have ideas that boil over out of our heads and spill onto paper.  We do it although it doesn’t mean more money for us.  But we also do it because we want to share those ideas.  My timing was apparently off with Sleepy Hollow.  I wanted it to be out in time for a movie that was announced some three years or more ago.  I need a sense of the time scale for movies too.

Bounce Back

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I confess to being a graphomaniac.  I write a lot.  I’ve done this pretty much most of my life, and so I tend to have backlogs, both fiction and nonfiction.  This is necessary background for this bit of friendly publishing advice—avoid bounce-backs.  What I mean by this is if an editor tells you “no,” don’t come back a week or two later with another project.  It speaks of desperation when an author does that (and believe me, I know about desperation!).  Publishing is a slow industry (which is one reason that AI is so dangerous).  Authors who can quickly pull together a new proposal, let alone a manuscript, in only a couple of weeks may as well wave a red flag at an editor.  Give it some time.  Give it some thought.  There are plenty of publishers out there, and targeting one for repeat requests isn’t likely to achieve success.

Photo by Samuel-Elias Nadler on Unsplash

We all know the rebound relationship.  You’ve just been dumped and you need to find someone to fill that hole in your life.  The person selected too quickly is a rebound, or bounce-back.  In my experience, such relationships don’t end well, if they ever get started.  It’s a life lesson we sometimes don’t think to apply to that other passion many experience—the desire to be published.  Many of us have publishers that we want to be associated with.  Mine is W. W. Norton.  My very first publishing job interview was with Norton.  They flew me from Milwaukee to New York City for an interview.  I didn’t get the job, but it was like being let go by the girl (or guy) you just can’t have.  The bounce-back, in my life, was Gorgias Press.  And you can piece the rest of the story together from this blog.

In any case, if you’re inclined to learn from the voice of experience, don’t keep pushing after you’ve been told “no.”  Please understand that I know how this desire feels.  If you want to be published, you need to be professional about it.  And sometimes you need to take a strategic approach to reach a more lofty goal.  I started writing my first attempted novel at about sixteen.  It was never finished.  The first one I completed was in 1988.  I had to take a few years off to write a dissertation, then a second book (during which time I began a novel that I only recently finished).  Please note, that span of time was over twenty years.  Publishing is a slow business, and the bounce-back is a sure way to gain a reputation you don’t want to have.

Entitlement

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I’ve been guilty of this myself, so the first stone is being cast straight up into the air over my own head.  Academic authors misunderstand how to title a book.  The fact is, these days, that libraries often make their choice whether or not to buy based on the main title—no time for subtitles!  Trade books tend to sell with flashy, if somewhat ambiguous titles.  A well-selected title is truly a thing of beauty.  This tends not to work for academic books.  The librarian wants to know, at a glance, what the book is about.  After being in the editing biz for about seventeen years now, I can honestly say that the vast majority of authors just don’t get this.  They propose catchy, even clever titles that say nothing concerning what the book is about.  Many of them are titles of several other published books.  What’s called for is a descriptive moniker.

Again, I’ve made this mistake myself, but many of the guild have a difficult time distinguishing between the books they write and those that you find in bookstores (trade books).  This is understandable enough when you’ve put years of your life into writing the tome and you want to get some notice for having done so.  Getting notice is a trick all its own these days, but if you’re willing to settle for even average sales, attend to the title.  The book business itself has changed.  For example, back when I was writing my first book (which did have a descriptive title), academic books sales with established publishers sold at least around 300 copies, pretty much guaranteed.  So much so that some presses would print 300 copies and when they sold out the book was put “out of stock indefinitely.”  (You don’t put books “out of print” since authors often have legal recourse to request the rights back.)

That “at least 300” level has now shrunk to under 100.  One reason is there is far too much being published these days.  Publish or perish has come home to roost.  Libraries, which tend to struggle, have to be selective.  And picking a book with a chipper but non-descriptive title is not likely to happen.  So you cleverly title a book, say, Nightmares with the Bible, and it sells fewer than 100 copies.  (In my defense, I understood that it was likely to be made paperback, given the target readership for the series.)  Lesson learned.  Trade titles need to be left to trade books.  And let’s be honest; if your book is a research book written for other researchers, library sales are generally your only hope.

Life’s Work

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Here’s the thing: religion (or philosophy) is my life’s work.  By that I mean that I can’t just casually encounter an important idea that impacts larger life and just let it go without wrestling with it first.  As a professor that was expected.  As a paid seeker of the truth, you dare not ignore new information.  When I found myself unemployed with a doctorate in religious studies, the only jobs I could find were in publishing.  Now, publishing is a business.  And since I was a religion editor (still am), that meant that I had (have) to encounter new and potentially life-changing ideas and simply let them lie.  I assess whether they might make a good book, but I’m not supposed to ponder them deeply and incorporate them into my outlook on life.  Problem is, I can’t not do that.  It’s an occupational hazard.

Some presses, I understand, won’t hire an editor with a doctorate in the area s/he covers.  I think I can see why.  It’s maybe a little too easy to get overly engaged.  I work with other editors with doctorates in their areas.  I don’t know if they have the same troubles I do or not.  The fact is, other than religion/philosophy there aren’t many other fields that qualify as dealing with ultimate questions.  History, for example, may be fascinating, but it’s not generally going to change your outlook on life, the universe, and everything.  And so I find ideas that I need to keep track of since they might have the actual truth.  But that’s not what I’m paid to do.  I sometimes wonder what would’ve happened had I been successful in becoming clergy.  They too are paid to wrestle, but they are expected to always end up on the side of the organization.

There are people cut out for a very specific job.  No matter what else I do, I think about ideas I encounter.  Especially the big ones.  In the academy this was applauded.  Elsewhere, not so much.  The possibility of ending up in the job you’re made for isn’t a sure thing.  It seems we value economics more than dreams.  Or than systems that help people fit in with their natural inclinations.  Then again, should I really be thinking about things like this when work is about to start?  I should be getting my head in the game, shouldn’t I?  But here’s the thing: religion (or philosophy) is my life’s work.