Category Archives: Publishing

The Hardest Part

The waiting, Tom Petty suggested, is a most difficult portion (no copyright violations!). The late, great departed rocker had a point. When I was younger I thought waiting was a theological problem, but the fact is it’s an unavoidable part of life. Right now I’m in that holding pattern between having submitted my files for Holy Horror and awaiting anxiously the proofs. Anxiously because there’s so much going on right now that I’m not sure how I can carve out the time to read them. Time and tides, they say, wait for no one.

I suspect a big part of this is that I have high hopes for this book. Not that I’m being unrealistic. I’m hoping to break that 500 copies barrier that holds most academic books hostage. Holy Horror isn’t really academic—it’s not technical at all like my last two books were—it’s just that the premise is academic. What do horror movies tell us about the Bible? I take that question seriously. You see, I read about the Bible a lot. Whether we want to admit it or not, western culture is based on it both implicitly and explicitly. People who castigate it don’t seem to realize that our very way of thinking is based on it. If you doubt that, talk to someone raised in eastern Asia. Someone thoroughly Buddhist or Confucian in outlook. The way we frame our thinking is based on a biblical worldview over here. It’s smart to pay attention to things like that.

At the same time, we are believers in media. Looking out the bus window on the way home I’m always amazed at how many people on the Parkway are texting while they’re driving (yes, you can be seen from above!). We can’t live without our media. When it comes to the Good Book, most people rely on media to tell them what it says. Horror, although not popular with many people, always does well at the box office. And one of the things I explore in Holy Horror is just how often the Bible appears in such movies. It’s not ubiquitous, but it certainly isn’t rare either. We should take to heart what other people say about us. Not that they know the truth of the matter—they seldom do—but we are social animals and we make our reality based on interactions with others. Those who make horror movies know things about the Bible that scholars don’t. And they know that suspense—waiting, as it were—is the hardest part.

Book Recommendations

Working in publishing has its perils. One from my personal experience is that you run into many books you just have to read. Not necessarily for work, but because you want to. This varies from publisher to publisher, of course. There weren’t too many Gorgias Press titles I felt compelled to read, although there were a few. Since then, however, my employers have transported me back to that kid in a candy store feeling time and again. Friends will sometimes send me book recommendations—I always appreciate that. Often the books are from the very publisher for whom I work. In some cases I was actually in the editorial board meeting where the book was approved. It makes me feel like my small contribution matters when someone recommends a book on which I voiced an opinion.

In these days when thoughtful approaches to life are under constant duress, it’s nice to be reminded that people pay attention to books. Relatively few buy them, of course, but books are the storehouse of our knowledge. We all turn to the internet to get information quickly. If you linger, however, you find that much of the web fall into the “opinion” column rather than that of factual reporting. Books from established publishers are vetted on at least one or two levels before a press makes a commitment to print them. Self-publishing has muddied those clear waters a bit, but the seal of approval of a reputable publisher is what makes a book. For example, if a publisher discovers a serious error in a work it will often be pulled from the market. We don’t like to spread errors.

The problem is volume. We long ago surpassed the point during which one individual could read every known book in her or his lifetime. In fact, those who were credited with doing so in the past are given a pass because many ancient texts lay undiscovered under the soil during their times. For all our foibles we are a prolific species when it comes to writing things down. For academics, publishing is often a requirement for tenure and promotion. There are a lot of books out there. This is one surplus, however, that isn’t as celebrated as it should be. I have had people suggest we have too many books in our home. Unlike too much food in the fridge, however, these pieces of intellectual nourishment don’t go bad. And if you point me to a book about which I’m already aware, I always appreciate the conversation anyway. Of some good things you can’t have too much.

Indie Bookstore Day

Although a year can seem like a long sentence, holidays are the punctuation marks that help us make sense of and organize it. Ordinary time, such as time at work, or commuting, can be endlessly tedious. Holidays, some personal, some local, others national or international, help us break up the time. Give us something to look forward to. My pity goes out to those religions that recognize no holidays and face time with a grim, Presbyterian determination to get to judgment day. The rest of us like to celebrate once in a while. So what’s today? It’s Independent Bookstore Day! Anyone who reads more than a post or two on this blog knows that I’m a lover of books. I first started taking solace in reading when things were difficult in my younger years, and reading has never let me down. In fact, I’ve often told myself that I could put up with just about any job as long as I could write.

It’s because of being in publishing that I learned about Independent Bookstore Day. Yes, it’s a promotional holiday, but it’s also a genuine celebration. As the outside world daily reminds us, those of us who read are a minority. The realistic author knows that the reading public is a small fraction of the whole. The number of people, percentage-wise, who spend their money on books is minuscule compared to those who fling their lucre elsewhere. But those of us who read appreciate the depth and reflection of each other. We may read different things, but we read. And that’s why I don’t mind going to an indie bookstore today and buying something.

One of the simple pleasures in life—call it a punctuation mark, a comma maybe—is being surrounded by unfamiliar books. Oh, I often worry what happens when we decide to move; we have lots of books at home. The last time the movers actually complained in our hearing that we had too many boxes of books. Talk about me at the bar afterwards, but don’t castigate my simple pleasures to my face, please. Books are the rare opportunity to commune with others on a deep level. How often have you put down a book and felt that you knew the author? Their soul was revealed in their writing and you had touched it. Just being in a bookstore is cause for celebration. If you have no plans for today, why not make your way to your local indie? Stand up and be counted as the literate resistance. It’s our silent Bastille Day, after all.

Academia Dot

The marketplace for ideas is just that. A place of commodity and exchange. We pay our professors good money (and our administrators even better) so that we can be given “goods.” The same is true of the publishing industry. Those of us who write books primarily (I think) think we are expressing ideas we have that we suppose are worthy of discussion. The book comes out. We await reviews. Citations. Exchange of ideas. Oh yes, and royalties. Only the naive think academic publishing will lead to much of the latter in the greater scheme of things. And so many of us turn to for-profit sites like Academia.edu to pedal our wares for free. After all, Academia is offering us a free service, isn’t it? (At least if you can ignore the constant sell-ups to find out who’s been reading your stuff.) But Academia isn’t non-profit. There’s money to be made here among gullible academics.

Oh, I have a page on Academia just like everybody else. Several of my papers, long out of the payout stage for their journals or parent books, are there for free. Academia frequently asks me if I’m sure I don’t want to upgrade—increase my visibility. Make them a bit of lucre on the side. So the other day I was flattered when I received an email about my dissertation from another vendor. I didn’t recognize the sender, but the content of the email made it clear they didn’t recognize me either. It was an offer to publish my original research done at the University of Edinburgh. Problem is, it’s already been published. Twice. Both editions beyond the purchasing power of mere mortals, but still, it’s out there. Academics, I expect, are some of the favorite targets of the entrepreneurial. We, after all, don’t speak that language. We trade in the currency of ideas. We’re easy marks.

I think Academia.edu is a great idea. Often it’s possible for those of us who are unaffiliated to find papers that journals insist on selling for fifteen bucks a pop—considering I can buy an entire book for that much, no thank you—for free. There may be hidden costs involved, but some days I do miss Robin Hood. No matter how many years I’ve been an editor, I can’t stop thinking like an academic. It comes with the territory. You can’t simply forget all that graduate school taught you. One thing most academics haven’t learned, however, is how to interpret the web. Long before our government allowed the freedom of the web to end, not all sites were free.

Knowing It All

Reading about the Trump administration underscores once again the traditional American contradiction of, love of, but mostly hatred toward, experts. When you’re lying on that operating table, you stake your life that an expert is going to perform the surgery. When you buy that airline ticket, you’re banking that the pilot will be an expert. If you’re electing the most powerful individual in the world, you’ll excoriate experts and defer to the guy with the weird hair that says whatever he pleases and has never been a public servant a day in his life. This observation isn’t original with me, of course. I’m only an editor. Nevertheless, the same dilemma comes down to my little world of academic publishing as well. Most academics don’t understand this business—I was an academic at one time and I certainly didn’t—and yet don’t like to bow to the expertise of those who do.

Please don’t misunderstand. I’m making no grand claims to understanding this industry into which I unwittingly stumbled. I have been involved in it for over a decade now and I’m still learning. One of the things I’m learning is that many academics don’t trust experts. In part it’s academic culture. A doctoral program, if it’s a good one, will make you question everything. Sometimes even experts forget when to engage the brakes. When dealing with the experts at a publishing company, many academics doubt the expertise of those who do this day in and day out for a living. Books, however, have measurable sales records. There’s hard data for analysis. Not that it’s foolproof (but what is?), such metrics are time-tested and based on reasonable data sets. Often that’s not enough to convince an expert that other experts know more than they’re revealing. A personal philosophy, but one which I pursue with appropriate skepticism, is that other people should be left to do their jobs. As I frequently note, those who talk to the bus driver, freely giving advice, often make the situation worse for everyone.

The case of religion, however, is a special can of worms. There are no experts in this field, even among those of us who are experts. Had I realized this when I was younger, I’m not sure it would’ve made much of a difference in what I ended up doing with my life. You see, religion is all about ultimates. The big questions. The sine qua non of every single thing. When I read about things like politics, or entrepreneurship, I think to myself, “That’s all fine and good, but at the end of the day, is it what really matters?” If life is a search for meaning, why not grab it by both hands and try to become an expert at it? Some would say that’s the job of the philosopher, but let’s face it, religionists and philosophers deal in the same currency. One is more abstract than the other, to be sure. Still, don’t take my word for it. Please consult an expert.

Good Company

It’s a matter of scale. If you read this blog chances are you like books. If you like books you probably know about remainders. When you walk into a bookstore and see a shelf or section of really cheap new books, you’ve found the remainders. This happens when a publisher overprints and, instead of pulping books (that hurts even to type!) the remaining stock is sold at just above cost so that retailers can add a small markup and make a marginal profit. Most authors don’t like to see their books remaindered, since it means demand wasn’t as high as the publisher anticipated. Expectation was that the book would do better than it did, now the publisher and bookseller just want to recoup some of their losses. Often there’s a marker stroke across the bottom pages of the book so you can’t return it for the retail price.

For those of us whose books sell in the double digits, seeing yourself on a remainder list would be kind of a thrill. The other day I looked at Wipf & Stock’s 50 percent off sale to find a copy of Weathering the Psalms listed. Probably it was overprinted for the AAR/SBL annual meeting, since I saw that they did have copies there again last November. If they hadn’t bothered to print out a bunch, I would never be on the remainder shelf in Eugene. I don’t mind because I’m in good company. Looking at the list I feel like I belong in some kind of academic crowd in the reduced bin. There’s a sense of community among the overprinted.

Turnabout, they say, is fair play. I’ve bought plenty of remaindered books in my life. Lately I buy used academic books because the new editions are out of the reach of an independent scholar who isn’t independently wealthy and who doesn’t have access to a university library. If I buy others cheaply, I turn the other page and expect the same back. Most of us who write academic books aren’t in it for the money. We want to be remembered for our contributions to the discussion. We took the many months and years it takes to research, write, and polish a book, and we want others to take an interest in what we have to say. It’s all about the dialogue. It’s all about the community. For those of us who never really found a home among the established academy, publication can mean a lot. It doesn’t matter that the books are sold cheaply—in fact, that’s good, because it means somebody might just read what you wrote. It’s all a matter of scale.

Books and Editing

My life has been about books. It was only as I became what is now known as a tween that the passion took hold, but since that time I’ve been addicted to them. As some readers know, I have a Goodreads account. Each year I try to take out a Goodreads challenge on how many books to read. That recently got me thinking; as an editor you read lots of embryonic books, but they don’t count. Being an editor’s a funny job. Not ha-ha funny, but the other kind. When I was having trouble breaking back into higher education, I ran across a quote that went something like this: What’s an editor? A writer who actually has a job. (Rimshot.) I have a tendency to take things literally, so I thought I’d discover lots of writers among professionals in the publishing world. I haven’t.

It could be that other writers keep it well hidden. I publish my fiction under a pseudonym and it may be that the other editors I know live hidden lives too. Somehow I doubt it. They check their email at midnight and all day long on weekends. One thing I know about writers is that we need time to write. If your workday is already eight hours and your commute is three-plus hours more, you won’t be checking work emails on weekends if you want to get any writing done at all. But what about the reading? Does it count when you read books that aren’t even born yet?

On Goodreads I enter my books by the ISBN. The International Standard Book Number (for which you have to pay, I’ve learned) is a tool used so that booksellers can keep track of titles with a unique identifier. The system is fairly recent (at least according to some of the books I read), and not all books have one. For those of us who read ancient documents, those can’t count either. Ilimilku didn’t think to stamp 13-digits on the bottom of his clay tablets. There’s no way to trace just how much s person reads in an actual year. I measure myself by my books. I get a profound sense of fulfillment when I finish one. That’s why I so often post about them on this blog. Books mean something. Call it a bad habit if you will. We’re outgrowing our apartment because I find it hard to part with books. There are those who spend their lives building arsenals. Then there are those who spend theirs building libraries. I know which I prefer.