Double-dipping takes many forms. The kind I’m talking about is trying to get more than your fair share by either taking twice, or by fooling others into buying the same thing two times. I’ve fallen victim myself. Some publishers will sell a hardcover book and then release the paperback with a different title a couple years later. If you’re a fan of the subject, you’ll buy the same book twice because they won’t easily tell you that it is the same one. On paper the strategy is to get libraries to buy the hardcover (which costs more) instead of waiting for the paperback. Why change the title if not to fool someone? Maybe I’m just embarrassed by the vegan egg on my own face because I realize that I’ve bought the same book more than once. Maybe more than once. With a limited budget, I don’t appreciate being deceived.
The egg is even older and more obvious when I realize that those of us of a certain age can’t keep our memories as sharp as they used to be. I read a lot. I try to get through 60 or 70 books a year. Have done for over a decade now. If a book doesn’t create a strong impact, it may go into that category of enjoyable but not really memorable. So when I recently learned that a publisher had double-dipped with a book I’d bought and read—twice—I felt violated and embarrassed. Even more troubling was the fact that I wrote blog posts about each of the books (about three years apart) without recognizing I’d already read it. To be fair, buried on the copyright page (who reads that?) the paperback confessed that it was the same as the differently titled hardcover. Of course, I’d already bought the book, read it, and blogged about it (twice) before someone pointed out to me that it was the same book. Gotcha!
I hold myself to high ethical standards. I hope that I’m an honest person; I tell the truth whenever possible. I’d certainly not try to sell someone two of the same thing without telling them that they weren’t buying something new, but simply giving more money for something they already had. Even Amazon says, “Purchased on,” and gives you the date if you call up a book you’ve already bought. Publishers, I know, have a difficult time. Publishing is a “low margin” business, which means that you have to sell lots in order to stay solvent, and each sale brings in only a small profit. Temptation to double-dip must be very strong. Still, I feel a bit silly to have fallen for it, even when it’s what I do for a living.














