Over 100 billion have been made. Not McDonald’s hamburgers, this time, but Crayola crayons. For many of us, Crayola is one of the distinct scents of childhood, and the vibrant colors Binney and Smith offered were inexpensive keys to creative expression. After a visit to the Crayola Experience in Easton, Pennsylvania over the weekend, I began to wonder how society might have changed due to the introduction of the inexpensive crayon. Reading about childhood in the Victorian era often feels like a Dickensian bleak view of want and wasting. Children learned their lessons in school, when they went to school, in black and white. The world of color was visible to them, but not ready to hand for representation. Maybe I’m under the spell of that Crayola smell again, but I wonder how giving a child a box of color changed the way the world was perceived.
The Crayola Experience, like the showcase of Hershey, Pennsylvania, is not a factory tour. You’re not shown the inside of the place of business, but rather the public facing side of capitalism: the part that makes you want to buy. Even after the kids are grown. Nevertheless, the experience is one of wonder and imagination for young and old alike. Art is a deeply personal form of expression. Even as I sat at a low, brightly primary-colored table, shading away on my picture, I didn’t want anyone else to see it. This was my own self-expression. On the wall were quotes from children who were not quite so damaged as me, declaring why they decided to color the cow purple or the horse green.
To participate in some of the activities you need to cash in a token; admission gives you three and more are available for purchase. The motto on the tokens is “In creativity we trust.” It is a motto that I can live with, for it seems that creativity is the realm of the divine. Otherwise, I find it difficult to fathom why a few hours amid such a juvenile pastime could be so utterly satisfying. It’s as if the rainbow, a religious symbol of my childhood, had been fractured out into countless variations and captured in wax for the expression of my soul. Breathing deeply of that paraffin recipe, I think how only the other major aroma of childhood—that of Play-Doh—can take me back to fantasies of innocent hours where the world demands nothing of you beyond being who you are. How quickly that grace period ends. And yet, for a few dollars we can go back for an hour or two, and remember what it was like to create entire worlds.