Thoughts on a Book Signing

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I’m a small-town boy.  Having the opportunity to hold a book signing, even if nobody requested said signing at the event, in the oldest continuously operated bookstore in the country was an honor.  This is a prelude to the Easton Book Festival next weekend, in which I have two roles—part of a panel discussion and an individual presentation on Holy Horror.  Putting yourself out there when you’re a writer is important, even if nobody pays attention.  I thought quite a lot about it; horror movies are almost always successful, but do people like reading about them?  Well, some of us do, obviously, but the average viewer, probably not so much.  And then there’s the somewhat embarrassing juxtaposition of the Bible.  People know what it is, but don’t want to talk about it.

Two people stopped to chat at the signing desk.  One was an adjunct geology professor.  We discussed science and religion, which is something on which I used to teach classes.  He thought the book idea was interesting, but not enough to read it.  The Moravian Book Shop scheduled this on the evening of their sold out ghost tours.  Quite a few people came in for a Saturday night, mostly for the haunted Bethlehem walks.  The second conversation was with a ghost tourist who thought the book idea was unusual.  It is.  I admit it.  As I say in the book itself, “If you see something, say something.”  So it was with me, with Bibles in movies.  The bookstore did a nice display, but then, I have an awareness of the smallness of my impact.  No surprises here.

The thing that really struck me was just how many people avoid looking at you when you’re behind a table with your books.  I know I’ve done the same thing.  I’ve gone into bookstores when an event was going on, not knowing about it and having no interest whatsoever in the book being presented.  That’s the way these things go.  I wasn’t doing this to make sales.  McFarland isn’t the kind of publisher you use to make money.  For me it was all about the experience.  It was like seeing my name outside a church in Manhattan.  It doesn’t do anything for you materially, but at least you can say you had it happened to you once.  The signing was advertised in the local paper, and on its website.  Maybe someone out there took a glimpse and saw something that sparked their curiosity.  It doesn’t matter if they buy the book.  As a teacher at heart, it is simply the interest that I’m hoping to raise.

Fall Festivals

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Now that it’s October, it’s officially okay to be scared.  Determined to fight my fright of hubris, I make brave to mention that I have two appearances scheduled for the first ever Easton Book Festival, coming up from the 25th to the 27th.  The Festival has turned into quite an event, with some 200 writers taking part.  I got involved by being in the right place at the right time, for a change.  Authors are being brought in from as far as New York City, Vermont, and Massachusetts.  I know from experience that even Manhattan is a trek.  I contacted the organizers back in the summer since I have an autumn book that came out in late December last year.  For the festival I’ll be involved in a panel discussion “Poets as Prophets—Merging Art and Religion” on Saturday, and a presentation on Holy Horror on Sunday.

Like many people who write, I’m shy and not naturally good at promoting myself.  The other day while out for a walk my wife and I were run by by a group of shirtless high school guys, presumably on the track team.  It felt like the gallimimus scene from Jurassic Park—we’re smaller folks, and these confident, athletic sorts were not.  It felt like an object lesson to me.  Some of us are born with genetic dispositions to grow large and to feel confident.  Others not so much.  When we watched the caber toss at Celtic Fest last weekend, the contestants were all well over six feet tall, which I suppose makes sense if a caber is in the cards for you.  As they showboated for the crowd, I knew a small display with my book was just up the hill in the Moravian Book Shop.  Like me, in the shadows of the shelf above.

Perhaps my only regret about the Easton Book Festival is that I don’t have a fictional novel to present.  Well, I do, but it isn’t published.  Lately I’ve been exploring that wall of separation between fiction and non.  In the kinds of books I read in the fall, the wall is more of a hurricane fence.  And it’s only about waist high at that.  Holy Horror isn’t an academic book, it just plays one on the market.  If it were a standard academic title I wouldn’t have put it forward for the Easton Book Festival; people come to such events to be entertained as well as to learn.  This one will encompass pretty much all of downtown Easton for the weekend.  And that weekend is just before Halloween, when the wall between worlds is especially thin.

 

Book Culturing

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The other day I met one of the organizers of the Easton Book Festival.  Coming in October, this festival is something new.  It took the efforts of a couple with vision—the owners of a small, independent bookstore—to get other people on board, but now it’s going to happen.  A weekend dedicated to books.  I found out about the Festival as I was looking up area bookstores that might let me do a presentation on Holy Horror.  For whatever reason, my last book missed its projected autumnal publication date, and fall is when people are really thinking about horror movies.  Approaching its birthday in late December, it never really had a proper launch.  Priced the way it is, I don’t expect a sales boost, but I would like people to know about it.  When you spend years writing a book you’d like it not to be completely obscure.

In any case, when looking up one of the Easton shops—hey, book lovers, the Lehigh Valley has lots of bookstores!—I noticed that the Festival was still seeking participants.  Since it falls just before Halloween, the timing felt perfect.  I signed up.  Now this is one of the many new tricks for this old dog.  I tell authors all the time that self-promotion is key to book sales, even when a press is fairly widely known.  In fact, the store owner himself writes books and has to pay for his own tours to promote them.  Book culture is worth promoting.

On a personal level, it does me good to see that there are others who appreciate books.  They are a form of collective mind.  A communion.  When I’m feeling down, or uninspired, a trip to a bookstore—or even a library—often helps.  Reading books leads to a sense of accomplishment.  Every year I set a goal on Goodreads.  I don’t set the goal to make me read—I’d do that anyway—but to share with others both what I’ve been reading and what I think about it.  The Easton Book Festival will be a way of doing something similar, hopefully with those many others who feel the draw of books.  Writing, for me, is a labor of love.  I don’t know too many people personally, so meeting them through books is one of my own goals.  Just the other day I met an academic who wanted to read Weathering the Psalms.  Such things happen only in that wonderful land built of books.

Making Monsters

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It’s not so much I’ve been away from monsters lately, but that life has intervened between them and me.  Life can be scarier than monsters sometimes.  In any case, the summer is when my mind turns back to haunting even as on the breaks during heat waves a whiff of autumn can be caught on the air of a July morning.  Yes, we’ve past the solstice and days are getting shorter.  Slowly, of course, but that’s what builds suspense.  And there are local signs that I need to get my haunting in gear.  It is finally time to get Holy Horror out of wraps and give the book a proper launch.  Being published around Christmas last year was poor timing for a subject so readily coded for fall.

I received the welcome news this week that the Moravian Book Shop—the oldest continually operating bookstore in the country—will be hosting a book signing for Holy Horror in October.  This is a fortuitous turn of events because when I first approached them with the idea the price of the book made the idea look unrealistic.  But we’re now thinking of autumn, and with autumn comes Halloween.  There have been a spate of horror films this summer, all of which I’ve unfortunately missed.  Time, as Morpheus notes, is always against us.  There does, however, seem to be a lively interest in the genre and the curious wonder what it has to say about what we believe.  Horror loves religion, and indeed, thrives on it.  So it’s been from the beginning.

October will also see the Easton Book Festival in this area.  I will be on the program for that as well.  While none of this is earth-shattering, these events represent the first successes in trying to build awareness of Holy Horror.  This was a book written for a general readership, but not priced for one.  Working in the academic publishing world, this is a phenomenon with which I’m all too familiar.  Many colleagues offer to read and spread news about your book.  It seldom happens, though.  Academic presses can’t afford book tours (especially if they have to price books at $45), but these self-driven presentations are opportunities to spread the interest in ideas.  That’s what those of us who write really want—to be part of the conversation.  We’re in the midst of a heat wave here.  It’s the height of summer.  Even so, those who know about monsters can feel them coming, even from here.