The temptation is surely there. I imagine it must be especially high for those with common names. (I often think that parents surnamed Miller or Smith or Jones really don’t do their children any favors by giving them any of the dozens of very common names.) The temptation I’m talking about here is to give yourself a cute email name. Believe me, I’ve seen some doozies. Cute names are fine for family and friends, of course. When you go to send something to a professional, however, you’ve got to think how it’s going to look. I can’t speak for all industries, but I know that in publishing what is perhaps valued more than anything else is someone with a professional demeanor. An email that comes in with a slightly salacious username will struggle. You need to show that you’re serious.
Names are tricky things. My stepfather was surnamed Miller. For high school and college I used his surname. It was when a wise minister pointed out to me that my professional name (presumably Reverend, at that point) had to be nailed down to be consistently applied, that I had to make a decision. At that point, in seminary, I legally reverted to my birth name. I was born Steve A. Wiggins and I wanted to be known as Rev. Wiggins—that never happened, but I did end up as Dr. Wiggins before it was all over. I once had a colleague, back when email first came out, that used his initials. They were a combination of m’s and n’s, strung together. This made it difficult to get the address correct and their handle was eventually renamed to something more manageable.
I suspect some cute namers forget that their moniker looks a bit unprofessional. Perhaps they don’t care. It’s certainly their right not to. When you want to start building a professional portfolio, though, it’s time to consider that perhaps boring alternative. I’ve also known people to include “Dr.” or “Ph.D.” in their email handles. Among the profession, however, we tend to use first names unless someone insists on asserting some kind of rank. Our parents name us. Email names are a chance to show how we’d rather be known. I’ve worked for places where emails are automatically assigned as first initial last name (swiggins) and that always looked weird to me. I preferred those that went with last name first initial (wigginss). Or better yet, the personal email account that lets you choose for yourself. Just remember, if you want to be taken seriously, you might not want to go overboard.









