What hath Hollywood to do with Boston? Not enough, apparently. In this week’s Time magazine, an article entitled “Films Are His Flock” by Josh Sanburn revisits the ark. Actually, it throws the doors open a little wider—it looks at Hollywood’s effort to woo the religious. Ironically, although universities all across the country offer courses in religion in popular culture and the Bible in popular media, they are constantly trying to rid themselves of the detritus known as biblical scholars. High brow is in, while Hollywood makes no secret of its love to the common people. For Americans the common person is religious, or at least doesn’t block out religion like the educated crowd does. And they come with pockets lined. Religious movies, if marketed well, can be phenomenal successes. In my four years teaching at a secular state university, my Bible classes were filled to capacity each semester. Still, Rutgers coyly refused to hire me full-time. “There’s no interest,” they seemed to say. “Nobody reads the Bible.”
Meanwhile, according to the article, Jonathan Bock, founder of Grace Hill Media, a marketing firm that sells the Bible to Hollywood, knows a good thing when he sees it. Noah is about to come splashing into theaters. Son of God has already incarnated. Exodus is yet to come. And those are only the movies that are explicitly religious. I had no trouble pointing out to my long-suffering January term classes that religion plays a role in many movies, most of them explicitly secular. Those in Hollywood know that religious themes—the Bible even—resonate with the general public. Having grown up in, or maybe even below, John Q. Public, I have always known that the Bible makes good movies. Doubt it? Ask E.T. As he appeared risen, ascended, and glorified, the stranger from above wearing a white shroud and backlit with a nimbus, many of us squirmed in our seats for we had seen a clever representation of our Lord.
Perhaps it is resistance to the McCarthyism of the 1950s that so many intellectuals associate with religion, but academics just can’t seem to understand that this is important. The Bible business is a multi-million dollar industry, and yet, universities would prefer to ignore the implications. Meanwhile in Hollywood, they’re trying to make sure they get the blend just right. Theatrics and theology. You’ve got to be careful whom you choose to offend. The Last Temptation of Christ, based on a novel written by a devout Nikos Kazantzakis, just didn’t perform as a Scorsese movie. It is the job of people like Jonathan Bock to figure out why. And it isn’t hard to see that it’s a buyers market on America’s left coast. Indeed, without a hint of cynicism the Bible will bring in a flood. But that’s just academic. Or it should be.