Just Average

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It certainly feels like it.  That web searching has grown a lot more frustrating since AI has taken over.  For some of us, Al has no idea how our minds work or what we’re looking for.  Apart from hallucinating, it tries to average out the human experience.  Some people aren’t like everyone else.  I like to think that I’m reasonably intelligent and that I pick search words with some aforethought.  Yet the web searches I do bring up things (mostly products for sale) that have nothing to do with the information I’m hoping to land.  We’ve swapped quality for convenience, yet again.  The experience of being human is being effaced by those who are growing rich off the world’s love affair with “artificial intelligence.”  Emphasis on the artificial part.

The real issue is with finding information.  Some of us don’t trust the web much, and prefer to find our information in print, which is less easily manipulable.  More stable.  These days Google appeals to our natural vanity and, more importantly, likes to try to sell us stuff by personalizing search results.  It’s all about the money.  Some of us really just want information.  The alternative is to try to find what you’re looking for in a library, which is fine and good if you have the time and resources to do so.  And the issue there is finding what you need.  Since many university libraries have gone electronic, you need to be a card-carrying member to read information on a screen.  What have we become?  Vividly I remember searching through the underground stacks at Edinburgh University.  If something wasn’t in the card catalogue, ordering it on inter-library loan.  I never did land any grant funding to travel to read books that just don’t move.

I was trying to read a public domain text online the other day.  My eyes quickly grew weary and restless.  The internet encourages that, and although social media isn’t my personal demon, often the weather websites are.  And those little things that have crept into your brain while at work to look up later.  Which brings us back to searching.  AI works by averaging things out.  Some of us want the raw material, not what other people want.  After all, look who “average people” elected to fill the White House a couple years back.  I admit to being nostalgic, to missing the days when a book in the hand couldn’t just be dashed off by anyone with a computer and internet connection.  Averaging everything together, is by definition, making it all mediocre.

Time Taking

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Publishing is a slow business.  In a world of instant information, such plodding may appear to be old-fashioned.  Outdated.  Each step of the process takes time and anyone can sit down and type thoughts directly into the internet, so why bother with traditional publishing?  These thoughts come to me as I read through the proofs of Holy Horror, and work on the index.  This is time-consuming, and time is hard to come by.  That, I suppose, is a major reason for doing things this way.  Ironically, people don’t have a problem seeing that handmade items—which tend to take time and be less efficient than machine-made articles—are more valuable.  They represent care and quality, things that a machine can’t assess well.  This is the world beyond math.  It is the human world.

Those of us born before computers took over sometimes have difficulty adjusting.  The world of the instant goes well with inflation—the myth that constant growth in a limited world is possible.  The fact is that value is a human judgment and we value things that take time.  It’s true that most non-fiction books are instantly dated these days.  Often it’s because information flies more quickly than pre-press operations.  It takes a couple years to write a book and a publisher takes a year or two getting it into print.  Back when the process was invented news traveled slowly and, I venture to say as a historian of sorts, didn’t often carry the dramatic shifts we witness today.  A book could take a long time to appear and still be fresh and new when it did.  For the internet generation it may be hard to see that this is an issue of quality.

Most of us are content with the satisfactory.  We’re willing to sacrifice quality for convenience.  We do it all the time.  Then, in the recording industry, vinyl starts to come back.  Corporate bigwigs—for whom fast and cheap is best—express surprise.  Why would anyone buy a record?  The question can only be answered by those who’ve listened to one.  There is a difference, a difference that we’ve mostly been willing to jettison for the convenience of the instant download.  Our lives are being cluttered with disposable-quality material.  Even now I’m writing this daily update for my blog rather than continuing the drudgery of working on an index.  We all have expectations of alacrity, I guess.  The slower world of publishing is more my speed.