The Cost of Content

Those who don’t read this blog (you, my friend, are in a rarified crowd) aren’t aware of my antipathy to tech for tech’s sake.  Many people mindlessly go after the latest technology without stopping to think of the consequences.  I was reluctant to get a cell phone.  Not a decade ago I got along fine without one.  When I finally succumbed, I found I didn’t use it much.  I still don’t.  Nevertheless, many have charged ahead.  It’s not the first time I’ve been let behind.  I recently wrote about an organization I joined that unilaterally decided to make all members sign up for Slack.  “It’s better than email,” they said.  What they didn’t say is that it doesn’t replace email.  In fact, what it does is gives you yet another communication medium you have to constantly check.  Why?

Not that long ago—a year or two perhaps—it was recommended that you ask people what their preferred form of communication was.  Phone call?  Text?  Email?  Well, my cell phone plan charges by the call and text so please don’t use that.  My preference, since about the last century, has been email.  I check it regularly and I respond as long as emails don’t get buried by others on top of them.  What did my organization do?  Went to Slack.  How long, I ask, will it be before advertisers and others figure out how to do the Slack stack?  How long before a new technology (giddy giggle) comes along and we all have to do that instead?  I’ve lost track of the number of software packages and apps I’ve had to learn for work.  Several dozens at least.  What suffers?  The content does.

Now I get three or four, or nine or ten Slack notifications a day, through my email. (My computer has no room for a nw app.)  It has compounded the premature burial issue I’ve got.  That email that arrived just yesterday is now on page two.  When will I have time to navigate to it?  I guess I’ve been slacking off.  So now I check my email to see if there’s another system that I have to check to find out someone wants to contact me.  I miss the days when humanity drove communication instead of technology doing it.  Learning some new system isn’t always the solution to complex problems.  Or at least we can find out the preferences of the individual before making them learn (and probably eventually forget) a new communication system.  It seems to me that we should be spending actual time on the content of the communication itself instead of playing with new toys.


Slacking Off

The other day someone on a committee on which I serve suggested we might eliminate the problem of buried emails by using Slack to communicate.  The problem, it seems to me, is that we have too many ways to communicate and yet lack the means to do so well.  For me email is indicative of the problem.  Email was devised—and I remember its beginnings well—as a means of swift communication.  The only real options before that were writing an actual letter (which I miss) or telephoning.  At that time you might have a cordless phone that you could carry from one room to another but you probably did not.  The phone was relegated to a place on a wall or table and, although I appreciate knowing things quickly, the fact is we got along in those days.  Junk mail was evident at a glance.  You sorted it and life went on.

Now email has taken over life.  I simply can’t keep up with it.  Some time ago Google offered a trifurcated email experience: primary, social, and promotional.  Their algorithms aren’t perfect (numbers seldom are) but I can often ignore large swaths of the promotional page.  That saves time.  Most of the social is dominated by people I don’t know wanting to connect on LinkedIn, or someone mentioning something I should pay attention to on Facebook.  Or perhaps something going on in the neighborhood on Nextdoor.  Primary deserves its name, but I can’t keep up with even that.  You see, I have a full-time job.  It largely consists of reading emails.  If I get a personal email in the morning, chances are it will be buried on the second page by the time the day’s out.  It may never been seen again.  I don’t need another new way to communicate.

The pandemic has introduced the new malady of Zoom exhaustion.  It isn’t unusual for my entire weekend to be taken up with Zoom.  If I don’t have a good part of a Saturday to sort my emails into files things I promised I’d do begin to slip.  I don’t see that email—the one that serves as a reminder to this addled brain of mine.  If I order something on Amazon I have to follow up on an email asking me to rate the service.  And then, if it’s not sold directly by Amazon, a vendor fishing for a compliment.  That after getting an email to confirm my order and another to tell me it’s been shipped.  No, please don’t subject me to Slack.  Or better yet, send me an email about it.  I’ll get to it eventually, as long as it stays on the first page.