Tag Archives: social media

Academia Dot

The marketplace for ideas is just that. A place of commodity and exchange. We pay our professors good money (and our administrators even better) so that we can be given “goods.” The same is true of the publishing industry. Those of us who write books primarily (I think) think we are expressing ideas we have that we suppose are worthy of discussion. The book comes out. We await reviews. Citations. Exchange of ideas. Oh yes, and royalties. Only the naive think academic publishing will lead to much of the latter in the greater scheme of things. And so many of us turn to for-profit sites like Academia.edu to pedal our wares for free. After all, Academia is offering us a free service, isn’t it? (At least if you can ignore the constant sell-ups to find out who’s been reading your stuff.) But Academia isn’t non-profit. There’s money to be made here among gullible academics.

Oh, I have a page on Academia just like everybody else. Several of my papers, long out of the payout stage for their journals or parent books, are there for free. Academia frequently asks me if I’m sure I don’t want to upgrade—increase my visibility. Make them a bit of lucre on the side. So the other day I was flattered when I received an email about my dissertation from another vendor. I didn’t recognize the sender, but the content of the email made it clear they didn’t recognize me either. It was an offer to publish my original research done at the University of Edinburgh. Problem is, it’s already been published. Twice. Both editions beyond the purchasing power of mere mortals, but still, it’s out there. Academics, I expect, are some of the favorite targets of the entrepreneurial. We, after all, don’t speak that language. We trade in the currency of ideas. We’re easy marks.

I think Academia.edu is a great idea. Often it’s possible for those of us who are unaffiliated to find papers that journals insist on selling for fifteen bucks a pop—considering I can buy an entire book for that much, no thank you—for free. There may be hidden costs involved, but some days I do miss Robin Hood. No matter how many years I’ve been an editor, I can’t stop thinking like an academic. It comes with the territory. You can’t simply forget all that graduate school taught you. One thing most academics haven’t learned, however, is how to interpret the web. Long before our government allowed the freedom of the web to end, not all sites were free.

How to Talk to an Editor

There are right ways and wrong ways to get your book published. When approaching an editor, there are a few things to keep in mind. For one thing, we’re human. Yes, I know that I have something you want. The usual career track for an academic is Brown, Harvard, dissertation published by a certain academic press with which I’m familiar. I get that. The internet, however, has made publishing into something different than what it used to be. First of all, you can self-publish. Sorting through all the self-proclaimed experts can be a full-time job when you’re trying to find the latest authoritative treatment of a subject. Also, the internet has made research into publishers much easier than it used to be. My first book, back in the day, was simply sent off to a European publisher that specialized in academic monographs in my subject area and then I moved on. Today authors see flashy first books online and want just that. You can have it all, they’re told.

My LinkedIn profile took a definite boost once I became an editor. Now I often think it would be great if someone asking to connect actually knew me. But I digress. One way not to get your book published is to state right on your LinkedIn profile—or other social media—that you have a great book and you’re letting all publishers know. You then invite them to connect on LinkedIn and your book announcement, like a peacock’s tail, is supposed to attract the hungry editor. In reality what attracts an editor is professionalism. Research publishers, find out what they actually publish. That’s pretty easy these days; there’s more than funny videos on the internet. Even browsing titles similar to your own on Amazon can help. Pay attention to the publishers of the books you’re using for your research. If a publisher has done several books in your area they are more likely to be interested in your proposal than a publisher who’s never ventured into those waters.

It may be easy to think of us editors as sitting bored in our lonely cubicles, awaiting the next great thing. The fact is we receive plenty of submissions and we have to sort through them. Treat the subject professionally. Many of us hold doctorates and are keenly aware of hyperbole when we see it. You don’t need to tell the editor your book is ground-breaking. They will make that decision based on the evidence before them. And trust your editor when it comes to things like how a book should be titled or placed or marketed. Publishers—some of which have been around for centuries—daily face the harsh realities of producing books in an era of YouTube and online television. We know it’s difficult out there. Many of us want to help. Some of us write books and have to go through the same travails as other authors in finding publishers of our own. Do your research on publishers. When an editor offers free advice, take it. A little bit of extra work by an author goes a long way in helping a book proposal succeed.

The One Who Seeks

Academics and social media are, at times, an uneasy fit. In my work as an editor I come across many of the professorate who have virtually no web presence at all. If you’re wanting to write a book these days and you aren’t yet famous, you need what they call a “platform.” That is to say, you need to be easily found on internet searches, you have to have “followers” on various social media, and people have to know where to look to find information about you. A starter site that does fairly well is the for-profit venture called academia.edu. Because of that final “edu” extension, many suppose this is an educational site with no money in mind, but that’s not really the case. Still, it’s free to post your academic papers there and many intellectuals, public and otherwise, have vested some of their effort on getting academia followers.

J. C. L. Gibson, someone, and Nicolas Wyatt

My own profile on academia, which has copies of most of my papers available for free downloads, at one time was in the top 2%. I felt so special. Being kept out of academia for so many years, one does begin to wonder. In any case, one of the features of the site is that when someone lands on your page you receive a notice telling you how they found you. More detailed information is available for a fee (this is one of the not not-for-profit aspects I was mentioning). Sometimes they will provide you with the search terms used and the paper found. My site has quite a bit about Asherah. I wrote a book on the goddess, still largely overlooked, and several discrete papers. The other day I received a notice that someone found my page with this notice of how:

Someone from India found “A Reassessment of Asherah:…” on Google with the keyword “sex photos hd com R A N ilaku.”

I have the feeling someone left my site keenly disappointed. Although my book does discuss sexuality a little—you kind of have to with Asherah—I did wonder about the “photos” and “hd” and “ilaku” parts of the equation. You must be pretty desperate in your pornography quest to stumble across my academia page. Not that I’ve replicated the search, but I must be thousands of pages down in the results. Still, someone found my first book that way. And that’s the lesson—an internet platform may bring your work unexpected fame. Whether or not that fame is ill, will, however, remain an open question.

Paying off College

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“Want College to Pay off?” the headline asks. It depresses me. I’m an unapologetic idealist. Cost-benefit analysis has its place, but that’s not all there is to education. Or better yet, cost-benefit analysis isn’t just about money. The article has suggestions for finding good paying jobs, which is what higher education is all about these days. Getting an education to increase knowledge and to benefit society in that way has become the mark of true naivety. We tell our kids not to study the arts, humanities, or literature since there are no jobs in these fields. We want them to be able to survive in a culture that has cool devices but which has lost its soul. Pretty strange for an institution (or “industry”) that began primarily to study theology.

The earliest universities focused on the then-related fields of law and theology. Since people took religion seriously, this was not the mere diversion that it is today. There are those counter-cultural warriors who study theology to take parishes to combat their increasing irrelevance, but really, the study of law and theology parted ways long ago. Neither one guarantees the return on investment that they used to. Society’s interests are in racing ahead with technology—discovering even faster ways to text while driving, or better ways to ignore those walking down the street with you. Or making money so you can build large towers in major cities and name them after yourself. We call that success. Thinking deeply about an issue, looking at it from multiple angles, and critically assessing it, these are “luxuries” that aren’t “worth” studying. College must, as the headlines say, pay off.

The rapidity with which this has transpired is truly amazing. We allow electronics to drive our culture. Who has time to keep up with all the posts, tweets, and grams that populate every second of every hour? We crowd-sourced knowledge into some great wikipedia of human experience that substitutes for taking time to look closely and think through the implications. It’s not that I despise technology—I use it quite happily daily—it’s just that I think there’s something more. I studied ancient religions and I see many of those archaic patterns beginning to repeat themselves in electronic format. It’s as if by replacing theology with technology we’ve lost sight of just a piece of what kept progress moving forward. Maybe I need to go back to college. I’m just not sure of the cost-benefit analysis.

Twitter Me This

Techoncrat I’m not. At least I understand that to be authentic in this world you need to be on social media. I have a Twitter account. Have had for years. I don’t follow it religiously, but then, I don’t treat any social media like holy writ. The other day I noticed a disturbing trend. Donald Trump’s tweets end up on my bird feed. No, I didn’t accidentally follow him—I have a natural aversion to fascists with delusions of divinity—but nevertheless his mug shows up so frequently that I tend not to follow the bird maybe as much as maybe I should. I wonder how someone thinks s/he has the right to buy part of my consciousness.

Tweet or honk?

Tweet or honk?

The world-wide web is without laws, like the subconscious mind. Thoughts from around the world—at least the affluent part of it—milling, swirling about in an electronic soup thickened by irony. It’s addictive. The opiate of the masses. Perhaps it is a religion after all. Tweets are micro prayers. Blogs are sermons. Facebook is coffee hour. All these connected minds have created a consciousness of their own. Like Victor Frankenstein, we too know what it feels like to be God. It’s not a particularly joyous place to be. Does God, I wonder, lack the control that we experience on the Internet?

I like Twitter. It doesn’t demand much. The only problem is that to stay on top of things you have to have it going all the time. I turn it off and when I come back on I’ve missed hundreds of tweets. And then there’s Donald Trump again. I can come up with my own nightmares, thank you. I don’t need Twitter to suggest any.

Perhaps this is the apotheosis of capitalism. The ability to buy anything, including space on somebody else’s bird feed. Buy the most powerful office in the country, if not the world. Buy hatred and distribute it freely. One thing you can’t buy is intelligence. At least, up until now, some universities still understand that. It has taken me years to gather Twitter followers, like Mrs. Partridge the family band-mates fall behind in a neat, technicolor line. I have no money. I have very little influence. I’m really not a very good capitalist at all. I give away for free what universities charge for. Just like in the classroom, few pay attention. What do I expect? Who really listens to sermons anyway?

Chain Gang

When I first joined LinkedIn, the notes about adding connections you didn’t actually know were pretty dire.  People could trash you behind your back, ruining career opportunities.  It turns out that I don’t really need any help ruining career opportunities, so after a couple of years on the social network I started adding people if they had a legitimate reason for wanting to know me: they were academics, they were religion specialists, they were in the book business.  I still wonder why investment bankers and others who must have better things to do with their time bother to ask me to connect.  It’s not like I have anything to offer beyond adding a number to their 500+ connections.  It stokes my perpetually low self-esteem to think that maybe 500 people would like to be connected to me, at least electronically. Low risk friendship—I’m not going to bad-mouth anyone.
 
LinkedIn, like most social networks in this highly visual age, offers the opportunity to post a picture.  I don’t have many pictures of myself, and even fewer that I like.  Still, I picked a selfie I snapped in Herald Square after an overnight flight from Phoenix to New York.  I was meeting someone in town and I look a little worse for wear, I suppose, since I can’t sleep on planes.  Nevertheless, there’s enough of my character there to give people the idea of who they’re linking up with.  The other day I was scrolling through suggested people with whom I might want to link.  A surprising number of people blur their pictures, so they look like just about everything did after that flight from Phoenix.  Then there are those who select an image that is meant to be funny, or whimsical.  I was surprised when I saw Jesus’ face above the name of a priest.

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Don’t get me wrong; I’ve got enough theological sophistication to know that many clergy wish people to “see Jesus” when they look at them.  To set Jesus as your personal image, however, seems a bit presumptuous.  Of course, I may be missing something.  Perhaps Jesus sent a connection request to this priest, with the offer to use his likeness.  Still, I find it ironic to suppose that anyone would consider themselves worthy to use the image of their deity as their own.  Growing up, I was taught that people shouldn’t name their kids “Jesus” (we knew no Hispanics in our small town), but then I learned that “Jesus” is just the Greek form of “Joshua” and I realized there were an awful lot of Angelos in trouble too.  Don’t mind my rambling.  It’s probably just sour grapes.  I haven’t received any invites from any deities on LinkedIn, so I’m feeling rather like any guy who has only 500+ connections.

Skynet

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Of cultural innovations, none rivals the internet. Engulfing the world in its wide web, the constant availability of signal has changed everything. In the past five years, civilization has become something that it was not. Take today’s northeast blizzard, for example. Apocalyptic meteorologists (are there any other kind?) are sincerely telling the camera that nothing like this has been seen in recorded history. Meanwhile, my wife’s company sends a Honeywell alert to our phone saying the offices will likely be closed, and please make arrangements to work from home. The snow day is dead. One of the simple joys of life, that delightful naughtiness of playing hooky, is now extinct. Work knows where you are at all times. You are being watched. Sound paranoid? I have known people who had firsthand knowledge of employers following them on Facebook to make sure they didn’t say anything that might make the company look bad. The world is not the same one into which I was born.

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I happened upon a web page the other day advertising for an Advanced Assistant Professor in Digital Shakespeare Studies. A poem by any other name we would tweet. So we have become part of this collective mind known as www dot. The internet is aware that it is still snowing, but only in an academic sense, since it’s not going anywhere. The internet has never had a three-and-a-half hour commute home because of an accident on a single highway in New Jersey. Oh, and don’t forget to check your work email when you get home. We may have sometime more for you to do once you’ve clocked out. Maybe I should see what my social network is up to.

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LinkedIn, Facebook, Twitter, Google +—they all suggest people that I might know. Someone I might rate, or like. The internet, after all, knows which of its myriad sites I’ve viewed, whom I’ve emailed, and what I’ve purchased. The ads from those companies show up on every website I visit from now on, world without end. ThinkGeek emails me every day. My new best friend. Google + is the more intellectual Facebook, I’m told. Whenever I log on, it tells me with whom I might want to connect. Just now Newt Gingrich showed up in my list. Should I add him to my circles? Or should I just venture out into this blizzard and hope I make it to New York City alive? To me, it seems, the odds are equally good in either case.