Take the Tour

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If you read my blog posts on Facebook, Twitter, or Goodreads (Hi, y’all!), you may not be aware of my actual website.  Now I have no kind of fame, no matter how modest, but the website does contain more than my blog posts.  I’ve been working on it lately to try to update the place a little.  There are separate pages for all my books, for example.  And links to the various interviews I’ve had, as well as links to my YouTube videos (thank you to my original 14 followers!).  If you know me personally you know that I’m not the self-promoting type.  I have a monster-sized inferiority complex (so it’s good that I don’t run for political office), and I’m a champion introvert.  I spend a lot of time by myself.  So why do I do all this web-based stuff?

Good question.  You see, I work in publishing and one of the things I hear constantly is marketing and publicity folks talking about an author’s platform (or lack thereof).  Believe it or not, my humble efforts here outstrip many authors—I do have a website and I tweet and book-face, no matter how infrequently.  In other words I do this to write. Call it being a modern writer.  The days are long gone when you wrote a manuscript and mailed it in and let the publisher do their thing.  To be a writer is to have to promote yourself, no matter how inferior or introverted you may feel or be.  If you’re a regular reader you know I miss the old way of doing things.

Photo by Rodion Kutsaiev on Unsplash

We learn lessons when we’re young.  Those lessons are difficult to unlearn.  I didn’t really know what it meant to be a writer—I grew up among laborers in a blue collar family—but I knew whatever my job might be it would involve writing.  As it turns out I’ve had more success (such as it is) in getting published as a nonfiction writer.  A great deal of that is due to learning how the system works—being in publishing helps—and figuring out how to place a book.  I wasn’t an English or even publishing major.  It didn’t seem to be rocket science back then, but it has become a more technological industry today.  Of course, time for doing this extra stuff is limited.  Indeed, if you work 925 you know that time to do anything outside of work is already rare enough.  If all of this looks like an amateur built it, it’s because that’s true.  The urge to write is, however, elemental.  Some of us are willing to work for words.

Forgot Again?

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I’ve noticed a pattern.  I’ve been posting daily on this blog for over thirteen years now.  During the past two of those, several days (including the day before yesterday) have gone without a post.  It’s not that they haven’t been written—no, I have a surplus of ideas—it’s because of the pattern I mention.  I know that early morning is a bad time to be active on social media.  Few others are awake and by the time they are many, many more posts come on top of my meager efforts.  So in my reptilian brain, I think, “Maybe I should wait until about 6:30 to post—you know, when people are awake.”  My reptilian brain tends to rise between three and four (sometimes earlier) and so I really do believe people are shaking off sleep at around 6:30.  I think this although my family repeatedly assures me it’s just not true.

In any case, I load up my daily post on WordPress before starting work, which I also do early.  The pattern for the days I forget to post is this: something sets off my early morning schedule and I forget to click “publish” before getting engrossed with work.  I guess I need a blog posting alarm clock.  For example, two days ago I had an early author call from someone in Europe.  I don’t mind early calls,  as long as they’re pre-arranged, but that meant I had to jog early so that I could get dressed in time—I don’t like meeting someone for business for the first time wearing sweats.  By the time I’d jogged, changed, and wolfed down breakfast, I’d forgotten to click “publish” for the post already loaded up and ready to go.  Any interruption to my schedule can do this.  Just last month I forgot because election results were coming in.  I need that alarm clock.

Posting daily is a happy part of my routine.  I’ve done in when I have a flight out of the country later in the day.  Or when I’m overseas, I make sure to post ultra early Eastern Time (presuming I’m flying east) to make sure I get one post in each day.  If I fly west I post ultra early local time so that I can keep it about the same time as usual, or else I post later than usual—time zones flummox me.  (So far those western flights haven’t been out of the country, I would note.)  When I forget to post, however, I’m home and something disrupts my morning schedule.  Those who live by the clock, I’m told, die by the clock.  And when that happens, I’ll probably have a post loaded but I hope I’ll be forgiven if I forget to click “publish,” even if my alarm clock does go off.

Tone Deafness

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Tone deafness isn’t just for music any more.  Perhaps because of the incessant torrent of the internet, we might think we understand something better than we do.  Or this may be what comes after years of what Linda Stone has called “continuous partial attention.”  We’re all so busy that we don’t have time to think things through.  I’ve run into several instances of tone deafness lately, where the sound comes not from music, but from a lack of considering the society.  For example, Black Lives Matter.  When I sometimes feel pressed upon by the fact that the mongrel peoples who came together to eventually deliver me benefitted from slavery I feel helpless.  I can’t understand how Black folks feel, as much as I want to help.  This can lead to tone deafness when I think I’m actually able to explain.

Photo by saeed karimi on Unsplash

This also applies to other aspects of our lives.  If someone we know is too busy, asking them to fit us into their schedule may be tone deafness.  Unless we pick up on the many hints that “not this day, but that day might work” conveys, we tend to miss the point.  I’m always amazed just how many people don’t pick up on the stress conveyed in such situations.  Even professional service folk.  You can almost hear them looking at their screens instead of the distressed look on your face.  When we’re all too busy, ironically, the way to address this is to spend a little more time listening.  Paying attention to someone else.  The world won’t end if we do.

Short emails may show tone deafness as well.  Those who send one or two word emails probably don’t realize how rude it seems on the receiving end.  Perhaps they think it’s the same as texting.  There’s a reason I don’t text.  If someone is important enough for me to contact, I feel that I need to give them the required time.  Look at them, not the screen.  Try to hear the pitch they sing in, the cadence they use.  People make beautiful music.  Lives are symphonies.  Do we really want to approach their performance preoccupied by what’s next on our agendas?  I remember getting dressed up and going to a formal concert hall to listen to live music.  I also remember sitting across a table or desk from someone with no devices, being listened to carefully.  Even if it was a viva it was a wonderful feeling that someone was actually listening.  Now what was it you were saying?

Status Check

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It took many months, but one of my few Twitter followers was removed not for trying to take the nation by force, but because he’d died.  If I learn to tweet from beyond perhaps I’ll score a few more followers.  The situation, however, is one of the oddities of our socially mediated world.  I was trying to find some information on a potential author the other day and the only online presence I could locate was LinkedIn.  I clicked on the profile only to see the latest update was “Deceased.”  More than that, the Experience column indicated that “Deceased” continued from the date of passing up to the present.  I guess once you’re gone, your gone for good.  Social media, however, will perhaps find a way to keep you alive.

When I’m gone, I imagine WordPress will shut this blog down because nobody will be paying for it.  It’ll probably take a while for Facebook or Twitter to figure out I’m in the new category of “deceased.”  I do hope Academia.edu will keep my downloaded papers there for free. Real immortality, it seems to me, lies in the writing of books.  They too will eventually disappear, and who knows about the real longevity of social media.  It’s pretty difficult to believe Facebook wasn’t even around at the turn of the millennium.  I drive a car that’s older than Facebook.  I keep thinking of LinkedIn listing “Deceased” as a vocation.  Isn’t it really the ultimate vocation for all of us?  If you can’t be found online, do your really exist at all?

While experts debate social media, my job prevents me from using Facebook or Twitter during the day.  After work I’m anxious to get on to the other things in life that virtual friends and followers have to wait.  Early in the mornings I write and research.  I have mere minutes a day to look over social media.  I check Facebook only for alerts.  Life is short.  Is social media making it better?  It’s easy enough to be overlooked in real life, so why indulge in it virtually as well?  Of course, many see social media as a place to vent their spleen.  Why not try to inject some good into the virtual world instead?  There is hope for the dead, for they may still publish.  Their tweets may become somewhat less frequent.  Only the most callous, however, would drop them as friends for being dead.  Let’s just wait for Zuckerberg or Musk to notice.  It may take a few months.

Face Away

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I’m avoiding Facebook for a while.  Here’s why.  I started a Facebook account when I first got involved in social media.  (Publishers say you have to build a platform.)  The instructions were very basic and I checked my feed once a day for a total of about 5 minutes.  I still do that.  Some people contact me on Facebook, and often I don’t see it.  In fact, I seldom open it after 6:30 a.m.  I’m pretty easy to reach on the internet.  I have a blog and a Twitter account, Linked-In, Goodreads, and Academia.edu.  They all send me email notices when someone messages me.  Facebook doesn’t.  Also Facebook keeps telling me people have sent friend requests.  It was manageable up until recently.

I thought it was because of the Incarcerated Christian podcast.  (There’s another one coming up on Tuesday!)  The next day I started to get 20+ friend requests a day.  You’ve got to build a platform, right?  I tend to accept friend requests because I spend very, very little time on Facebook.  Then more requests came.  And more.  And more.  Just yesterday I had 846 pending friend requests.  That’s a lot of clicking!  I was going to have to hire an assistant just to say “you’re all welcome.”  Or maybe, “why not follow me on Twitter?”  I would devote my 5 minutes on Facebook to clicking friend requests.  I quickly grew bored with it.  Then the friend requests started coming from other academics.  “Cool!” I said, “people I actually know!”  But when I clicked on the “Accept” button it said, “Friend request sent.”  No, no, no!  That’s not what I wanted to do!  I was responding to a request sent to me, not the other way around.

Lead us not into Facebook…

I quickly clicked out of Facebook in embarrassment.  I don’t want a bunch of academics to know how needy I am—that’s just for you blog readers to know.  I know Facebook sends updated instructions from time to time.  I don’t have time to keep up with them.  If they just sent me a tweet I might read it.  My main social media channel is this blog.  You can read it on Facebook, or Twitter, or even Goodreads.  I think it also shows up on my Amazon author profile page.  I may be needy but I’m not hard to find.  So I’ve decided to retreat from Facebook for a while.  The price of building a platform, it seems, has gone up with just about everything else.

What Have Faces To Do with Books?

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I don’t write much about it because I don’t understand it.  Facebook, that is.  I’ve had an account there for many years now and with the rapid changes they make it seems you might want to major in it if you want to pursue it even as an avocation.  One of the bits of wisdom I’ve picked up from various marketers and publicists in the publishing biz is that you need to be visible on social media.  (I’ve encountered agents who actually won’t consider your project unless you already have thousands of followers, preferably on Twitter.)  The aforementioned marketers and publicists insist that you shouldn’t do all social media—who possibly can?  Just stick with the big ones, especially Twitter.  Especially Facebook.  If you’re a working stiff, like yours truly, you’re not allowed on these sites during the day, which means building a following is difficult.

The publisher of my third book, Holy Horror, hasn’t done much promotion for it.  (They also priced it higher than most of their books, forever dooming it to the dreaded library market.)  One thing I found in my few pre-dawn minutes on Facebook is a group of other authors who’ve published with this particular press.  We share ideas and ask questions.  We try to promote our work in ways that most publishers wish authors would.  In any case, we are hosting and event on Saturday, March 6, where we’ll be on Zoom talking about our books.  The event will be free and lots of interesting things will be on offer.  If you’d like to attend, you’ll need to see the link in my Facebook feed.  It’s free.  There will be a limited-time sale price on Holy Horror.

Working in the academic publishing world but not being in the academy I’ve learned that you “fall between two stools.”  Nobody quite knows what to make of you.  Editors aren’t supposed to write books, are they?  The funny thing about that way of thinking is that many editors (yours truly excepted) are among the smartest people I know.  Those who don’t have doctorates read more than most of the people who do.  It would seem that if you wanted to get some really interesting books you’d ask editors to write.  Of course, they may not be permitted to use social media during the day.  Falling between stools is a place familiar to me.  Facebook, however, seems more like an impenetrable forest.  It’s a good thing I write about horror movies, I guess.  If you’re interested in hearing more take a look at Facebook and join us on March 6.

Nightmares’ Progress

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Ironically for someone who works in academic publishing, I have my own issues of how books are priced.  I understand why, however, because I can see sales trends.  When it comes to authoring my own books I’ve learned how to write for general readers.  Not all publishers know how to price for that.  Already I’ve had one friend blanch at the price of Nightmares with the Bible and the hope is that it does well enough in the library market to earn a paperback.  I also know paperback sales seldom reach the level of hardcover sales from academic presses.  Much of it is driven by demand.  If people know about the book and ask their libraries to buy it, and this is key—check it out—that has a way of sometimes snowballing enough to convince a publisher that there’s an individual market.

Since I’m plotting the progress on Nightmares here on this blog, I’ll point out that the book has its own page on my website (located here).  Actually, all my books have their own page, but since my website is in the low-rent district of the internet not many readers venture here.  Yesterday I added the back-cover blurbs to the page.  I did so with fear and trembling.  Life has taught me not to take well to compliments.  They make me uncomfortable, like strangers entering my house without masks on.  Since I have no institution backing me, however, I need the praise of colleagues to convince others to buy this book.  In my long-term thinking on the topic, I’m hoping Nightmares gets reviewed and people will get interested in Holy Horror, which didn’t get reviews but which is half the price.

In the biz we call this “platform building.”  Those with healthier egos than mine hire their own publicists who boost their number of Twitter followers and get their names out there on the internet.  My own platform building has been of the budget kind.  I’m active on Goodreads to get followers.  I’ll engage with any comments I get on social media.  But I’m also a working stiff hoping desperately not to lose my job during this pandemic.  The blurbs on Nightmares are very nice, and they note that I write for non-specialists.  This blog is open to all comers, after all.  Likes, shares, and comments all help.  My thanks to my endorsers—you know who you are!—you made my day with your kind words.

LinkedOut

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There are different philosophies behind LinkedIn.  (What a world we live in where such a statement is even possible!)  When I first signed up, it was a professional social network.  Warnings boldly declared that you should accept invitations only from people you actually knew—others might hurt your career.  Friends pointed out (I was unemployed at the time) that if you wanted to use the potential of connecting, you had to take risks and accept invitations from strangers.  Now LinkedIn seems to be a social network just like any other, although many of the individuals on it are perhaps a bit more educated and many of them have good jobs.  That doesn’t stop them from posting snarky comments and using the site as if it were Facebook.

Although I’ve met some good people through it, I’m beginning to grow wary.  Or weary.  Perhaps both.  Now I hover with a bit of angst over that “Accept” button.  Many people, mistaking me for someone with some power in my organization, immediately direct message me after accepting.  I wish they wouldn’t.  Many of them ask me what jobs I might be able to offer.  If they’d search me out a little further on the web, they’d find the dusty path to this blog and learn a bit more about that guy they’d invited to connect.  I don’t work in a hiring capacity.  Bible editing isn’t exactly a growth field.  But connections are connections.  So I click.

Worse yet are the number of people on LinkedIn who immediately direct message you advertising their book, encouraging you to buy.  I work in publishing.  I know that authors have to take the initiative or find their books overlooked (believe me, I know all about that!).  Still, LinkedIn is not the place to advertise your book.  The buzz among publishing types (if they’d only check out to whom they’ve sent that invitation to connect) know that the social media of choice for advertising books is Twitter.  Facebook is okay but if you read the kinds of comments you find on posts there you’ll see many aren’t the book-buying type.  And the advice, to which this particular URL stands in silent testimony, is that starting a blog is an ideal way to build a following.  Social media, it seems, isn’t really peopled too much by those who do a lot of book reading.  If it were it would be a world in which you wouldn’t have to worry about LinkedIn philosophies before clicking that accept button.

Remember This

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Have you ever had one of those days?  You know the kind I mean—a day when you feel like you’re forgetting something.  Wednesday was like that for me.  You see, the first full week back to work after a long weekend (Martin Luther King Day) seems to stretch out like a desert road whose end you can’t see.  It always hits me on Wednesday.  The previous week the third day of work was the day before Friday (and I mean “Friday” metaphorically, as the last work day of the week).  The first full week you’ve been at it three days and on Wednesdays I realize, “I’ve got two more days to go.”  So, although it was sunny around here, I sulked all day feeling like I’d forgotten something.  I had.

I post on this blog every day.  I have for many years.  The way this works on WordPress is you get your post ready and you’re given an option to publish.  I get my post ready before going to work (which in my case means going upstairs to my office).  I delude myself into thinking I have regular readers and that they will be looking for the post at its usual time—around 6:30 (I start work early).  Wednesday I finished my post even earlier than usual and I thought, “I’d better not publish now, or my readers won’t see it.”  I trudged upstairs, however, and began to work.  Once work starts, all bets are off.  Even with the sun warming my chilly bones, I had a nagging feeling I was forgetting something.  I’d forgotten to click “publish.”  My post, which had been waiting patiently for publication (I know how that feels!) never got launched.  I didn’t discover this until Thursday.

You see, we’re not supposed to use social media at work.   Although I work remotely, unlike Republicans I play by established rules.  So I went through my day feeling I’d forgotten something, but not knowing what.  It’s not that I forgot you, my dear readers, I just forgot to click “publish” before heading up to work.  At the end of work, after staring at a computer screen all day long, I tend not to go online.  Most days I read a book, or get supper ready.  So I awoke on Thursday to find Wednesday’s post, well, unposted.  Some of us aren’t constitutionally compatible with the nine-to-five schedule.  My mind goes lots of places during the day.  Often those places are reminding me how many more days I have to do this before a break comes.  And some weeks, it seems, it never does.  If I recall correctly.

Search Yourself

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I was searching for someone on the internet (surprisingly, not myself).  Since this individual didn’t have much of a platform, I looked at MyLife.com.  Such sites draw in the curious and you soon end up paying (I suspect) for any salacious information such as arrest or court records.  In any case, what stood out is that we all presumably have a meter on the site that shows whether we’re good or bad.  It’s like a Leonard Cohen song.  Call me old-fashioned, but that’s what religion used to do.  Some forms of Christianity (Calvinism comes to mind) tell you that you can never be good enough.  Others are more lax (Episcopalians come to mind), as long as you go to mass enough and feel some guilt for misdeeds, you’ll get in.  All the various groups, however, have metrics by which you’re measured, largely based on what you believe.

The odd thing—or one of the odd things—about religion is that it is now categorized as what you believe.  Historically religions began as a kind of bellwether of what you do rather than what you believe.  The two are related, of course.  The motivation behind an action might well be good while the end result is less so.  Secular justice regularly seeks to answer the question of why someone did something.  Was there malice involved?  Aforethought?  Was it an unfortunate accident?  Religion drives over this ground too.  Without getting into the many shades of gray that are morality, value judgments as to the goodness or badness of an action (or a person) were traditionally the purview of religion.

The internet itself has become a kind of god.  We turn to it for all kinds of answers.  It’s both a Bible and encyclopedia rolled into one.  When we want to know something about someone we google them.  Some of us have tried to control the narrative about ourselves by making websites.  (This, of course, presumes others will be interested in us.)  Social media also injects us into larger arteries of traffic.  People judge us by what we post or tweet.  Often without ever meeting us or getting to know who we really are behind our physical walls.  So this person I searched had left little to find.  Scraps here and there.  I didn’t believe everything I saw on MyLife.  After all, not everyone wants to subject her or himself to the constant scrutiny of the connected world.  Maybe it’s a religious thing.

Croce’s Lament

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So how much time is there?  I mean all together.  I suppose there’s no way to know that because we have no idea what came before the Big Bang.  Those who invent technology, however, seem not to have received the memo.  New tech requires more time and most of us don’t have enough seconds as it is.  Perhaps in the height of folly (for if you read me you know I admit to that possibility) I’ve begun uploading material to my YouTube channel  (I hope I got that link right!). These are cut-rate productions; when you’re a single-person operation you can’t fire the help.  I figured if those who don’t like reading prefer watching perhaps I could generate a little interest in Holy Horror visually.  (I like my other books too, but I know they’re not likely to sell.)

The question, as always, is where to find the time for this.  My nights are generally less than eight hours, but work is generally more.  What else is necessary in life, since there are still, averaged out, eight more left?  Writing has its reserved slot daily.  And reading.  Then there are the things you must do: pay taxes, get physical exercise, perhaps prepare a meal or two.  Soon, mow the lawn.  It may be foolishness to enter into yet another form of social media when I can’t keep up with those I already have.  What you have to do to drive interest in books these days!  I think of it as taking one for the tribe.  Readers trying to get the attention of watchers.

There’s an old academic trick I tried a time or two: double-dipping.  It works like this: you write an article, and another one, and another one.  Then you make them into a book.  I did pre-publish one chapter of a book once, but getting permission to republish convinced me that all my work should be original.  That applies to reviews on Goodreads—they’re never the same as my reviews on this blog—as well as to my YouTube videos.  There’ll be some overlap, sure.  But the content is new each time around.  So you can see why I’m wondering about time.  Who has some to spare?  Brother, can you spare some time?  I’ve been shooting footage (which really involves only electrons instead of actual linear imperial measures) for some time now.  I’ve got three pieces posted and more are planned to follow.  If only I can find the time.

Instant Gramification

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To be a writer these days, so industry publicists tell us, one must be savvy on social media.  But do not spend too much time, they tell us, on that same media.  What publicists don’t understand is that social media has become a zero-sum game.  It demands your time.  Just for instance, I was trying to get set up on Instagram.  Why?  Because, apparently, there is a large presence of those who like looking at pictures of books on Instagram.  The real problem for anyone who writes is to let people know when you’ve got a book out.  (By the way, I have a book out.)  Print catalogues and newspaper ads don’t have the same punch they used to, and social media is the reason.  So I tried to get set up on Instagram.

It took a few hours before I realized that Instagram is meant only for mobile devices.  My phone is several years old now and although it does (mostly) what I need it to do, it has trouble with upgraded apps.  Instagram, for instance.  You might say “it’s time for a new phone, then,” but I don’t like feeling coerced into upgrading when an iPhone 4S is already smarter than I am and it functions just fine as a phone.  And a camera.  And a GPS.  And a tape recorder.  What it doesn’t do so well is social media.  Ah, yes, and that’s what got me into this mess in the first place.  My thumbs aren’t dextrous enough to text, let alone post.  I feel old fashioned because I use a computer.

After a few hours, during which Dropbox kept telling me my storage was almost full and for a recurring charge I could upgrade it, I finally managed to get a photo (not my best) posted on Instagram.  I can’t access my “library” where a number of decent photos dwell.  It complains vociferously if I try to access said photos.  I’m not even sure it will do any good to bring awareness to my recent publication.  Our publicists like Twitter better anyway.  You can’t tweet during the day, however, when people from your company follow you.  Herein lies another of the dilemmas of a working writer.  You’ve got to manage to keep your day job.  Writing books, unless you’ve got an agent, doesn’t bring in enough money to pay your electric bill, let alone your mortgage.  And besides, work is where I learn such valuable things from publicists, like using social media so that I have a readership for my reduced time to write.

Book Birds

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I just read an interesting article about how social media, and the internet in general, hijacks our time.  If you’re reading this, no doubt you’ll agree.  Those of us who write books on our “free time” know that the way books are both found and sold is on the web.  Publishers  encourage authors to build a social media platform, usually involving Twitter.  Academics are often hopeless at social media—they’re lousy at following back on Twitter, as I know from experience.  There is a kind of self-importance that comes with higher education which makes many of the professorate assume the work of others is less important than their own.  It’s more blessed to be tweeted than to tweet others.  After all, such-and-such university has hired you, and that proves the value of what you have to say.

Head-banging tweeter

Book publishers, however, will be looking at how many followers you have.  Not that all of them will buy your book, but at least a number of them will know about it.  Curiosity, indeed, drives some sales.  Just like many academics, I’m jealous of my time.  I’m also conscious of that of others.  These blog posts seldom reach over 500 words.  I tweet only a couple times a day, although I understand that’s not the way to get more followers.  You need to tweet like a bird, often with images or memes, but try explaining that to your boss when each tweet is time-stamped.  The academic is uniquely privileged to be given control of their time outside of class and committee meeting.  Tweet away.  That doesn’t mean they’ll follow you back.

The reason for tweeting is, of course, self-promotion.  45 may understand little, but he understands that.  You can commit treason and people will overlook it if you tweet persistently enough.  My own Twitter activity is like the eponymous birds after which the site is named; it is active before most people are awake.  And it, like this blog, is not designed to take up your time.  Since my tweeting during the work day is limited, my tweets are seldom picked up.  I try following other academics, but often they don’t follow back.  After all, what does a mere editor have to say that could possibly be of interest to the high minded?  Alas, I fear my advanced studies of the Bible have become bird-feed.  And my forthcoming book won’t get noticed.  I only wish more colleagues would consider the adage, tweet others as you would like to be tweeted.

Academia Dot

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The marketplace for ideas is just that. A place of commodity and exchange. We pay our professors good money (and our administrators even better) so that we can be given “goods.” The same is true of the publishing industry. Those of us who write books primarily (I think) think we are expressing ideas we have that we suppose are worthy of discussion. The book comes out. We await reviews. Citations. Exchange of ideas. Oh yes, and royalties. Only the naive think academic publishing will lead to much of the latter in the greater scheme of things. And so many of us turn to for-profit sites like Academia.edu to pedal our wares for free. After all, Academia is offering us a free service, isn’t it? (At least if you can ignore the constant sell-ups to find out who’s been reading your stuff.) But Academia isn’t non-profit. There’s money to be made here among gullible academics.

Oh, I have a page on Academia just like everybody else. Several of my papers, long out of the payout stage for their journals or parent books, are there for free. Academia frequently asks me if I’m sure I don’t want to upgrade—increase my visibility. Make them a bit of lucre on the side. So the other day I was flattered when I received an email about my dissertation from another vendor. I didn’t recognize the sender, but the content of the email made it clear they didn’t recognize me either. It was an offer to publish my original research done at the University of Edinburgh. Problem is, it’s already been published. Twice. Both editions beyond the purchasing power of mere mortals, but still, it’s out there. Academics, I expect, are some of the favorite targets of the entrepreneurial. We, after all, don’t speak that language. We trade in the currency of ideas. We’re easy marks.

I think Academia.edu is a great idea. Often it’s possible for those of us who are unaffiliated to find papers that journals insist on selling for fifteen bucks a pop—considering I can buy an entire book for that much, no thank you—for free. There may be hidden costs involved, but some days I do miss Robin Hood. No matter how many years I’ve been an editor, I can’t stop thinking like an academic. It comes with the territory. You can’t simply forget all that graduate school taught you. One thing most academics haven’t learned, however, is how to interpret the web. Long before our government allowed the freedom of the web to end, not all sites were free.

How to Talk to an Editor

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There are right ways and wrong ways to get your book published. When approaching an editor, there are a few things to keep in mind. For one thing, we’re human. Yes, I know that I have something you want. The usual career track for an academic is Brown, Harvard, dissertation published by a certain academic press with which I’m familiar. I get that. The internet, however, has made publishing into something different than what it used to be. First of all, you can self-publish. Sorting through all the self-proclaimed experts can be a full-time job when you’re trying to find the latest authoritative treatment of a subject. Also, the internet has made research into publishers much easier than it used to be. My first book, back in the day, was simply sent off to a European publisher that specialized in academic monographs in my subject area and then I moved on. Today authors see flashy first books online and want just that. You can have it all, they’re told.

My LinkedIn profile took a definite boost once I became an editor. Now I often think it would be great if someone asking to connect actually knew me. But I digress. One way not to get your book published is to state right on your LinkedIn profile—or other social media—that you have a great book and you’re letting all publishers know. You then invite them to connect on LinkedIn and your book announcement, like a peacock’s tail, is supposed to attract the hungry editor. In reality what attracts an editor is professionalism. Research publishers, find out what they actually publish. That’s pretty easy these days; there’s more than funny videos on the internet. Even browsing titles similar to your own on Amazon can help. Pay attention to the publishers of the books you’re using for your research. If a publisher has done several books in your area they are more likely to be interested in your proposal than a publisher who’s never ventured into those waters.

It may be easy to think of us editors as sitting bored in our lonely cubicles, awaiting the next great thing. The fact is we receive plenty of submissions and we have to sort through them. Treat the subject professionally. Many of us hold doctorates and are keenly aware of hyperbole when we see it. You don’t need to tell the editor your book is ground-breaking. They will make that decision based on the evidence before them. And trust your editor when it comes to things like how a book should be titled or placed or marketed. Publishers—some of which have been around for centuries—daily face the harsh realities of producing books in an era of YouTube and online television. We know it’s difficult out there. Many of us want to help. Some of us write books and have to go through the same travails as other authors in finding publishers of our own. Do your research on publishers. When an editor offers free advice, take it. A little bit of extra work by an author goes a long way in helping a book proposal succeed.