Croce’s Lament

So how much time is there?  I mean all together.  I suppose there’s no way to know that because we have no idea what came before the Big Bang.  Those who invent technology, however, seem not to have received the memo.  New tech requires more time and most of us don’t have enough seconds as it is.  Perhaps in the height of folly (for if you read me you know I admit to that possibility) I’ve begun uploading material to my YouTube channel  (I hope I got that link right!). These are cut-rate productions; when you’re a single-person operation you can’t fire the help.  I figured if those who don’t like reading prefer watching perhaps I could generate a little interest in Holy Horror visually.  (I like my other books too, but I know they’re not likely to sell.)

The question, as always, is where to find the time for this.  My nights are generally less than eight hours, but work is generally more.  What else is necessary in life, since there are still, averaged out, eight more left?  Writing has its reserved slot daily.  And reading.  Then there are the things you must do: pay taxes, get physical exercise, perhaps prepare a meal or two.  Soon, mow the lawn.  It may be foolishness to enter into yet another form of social media when I can’t keep up with those I already have.  What you have to do to drive interest in books these days!  I think of it as taking one for the tribe.  Readers trying to get the attention of watchers.

There’s an old academic trick I tried a time or two: double-dipping.  It works like this: you write an article, and another one, and another one.  Then you make them into a book.  I did pre-publish one chapter of a book once, but getting permission to republish convinced me that all my work should be original.  That applies to reviews on Goodreads—they’re never the same as my reviews on this blog—as well as to my YouTube videos.  There’ll be some overlap, sure.  But the content is new each time around.  So you can see why I’m wondering about time.  Who has some to spare?  Brother, can you spare some time?  I’ve been shooting footage (which really involves only electrons instead of actual linear imperial measures) for some time now.  I’ve got three pieces posted and more are planned to follow.  If only I can find the time.

Instant Gramification

To be a writer these days, so industry publicists tell us, one must be savvy on social media.  But do not spend too much time, they tell us, on that same media.  What publicists don’t understand is that social media has become a zero-sum game.  It demands your time.  Just for instance, I was trying to get set up on Instagram.  Why?  Because, apparently, there is a large presence of those who like looking at pictures of books on Instagram.  The real problem for anyone who writes is to let people know when you’ve got a book out.  (By the way, I have a book out.)  Print catalogues and newspaper ads don’t have the same punch they used to, and social media is the reason.  So I tried to get set up on Instagram.

It took a few hours before I realized that Instagram is meant only for mobile devices.  My phone is several years old now and although it does (mostly) what I need it to do, it has trouble with upgraded apps.  Instagram, for instance.  You might say “it’s time for a new phone, then,” but I don’t like feeling coerced into upgrading when an iPhone 4S is already smarter than I am and it functions just fine as a phone.  And a camera.  And a GPS.  And a tape recorder.  What it doesn’t do so well is social media.  Ah, yes, and that’s what got me into this mess in the first place.  My thumbs aren’t dextrous enough to text, let alone post.  I feel old fashioned because I use a computer.

After a few hours, during which Dropbox kept telling me my storage was almost full and for a recurring charge I could upgrade it, I finally managed to get a photo (not my best) posted on Instagram.  I can’t access my “library” where a number of decent photos dwell.  It complains vociferously if I try to access said photos.  I’m not even sure it will do any good to bring awareness to my recent publication.  Our publicists like Twitter better anyway.  You can’t tweet during the day, however, when people from your company follow you.  Herein lies another of the dilemmas of a working writer.  You’ve got to manage to keep your day job.  Writing books, unless you’ve got an agent, doesn’t bring in enough money to pay your electric bill, let alone your mortgage.  And besides, work is where I learn such valuable things from publicists, like using social media so that I have a readership for my reduced time to write.

Book Birds

I just read an interesting article about how social media, and the internet in general, hijacks our time.  If you’re reading this, no doubt you’ll agree.  Those of us who write books on our “free time” know that the way books are both found and sold is on the web.  Publishers  encourage authors to build a social media platform, usually involving Twitter.  Academics are often hopeless at social media—they’re lousy at following back on Twitter, as I know from experience.  There is a kind of self-importance that comes with higher education which makes many of the professorate assume the work of others is less important than their own.  It’s more blessed to be tweeted than to tweet others.  After all, such-and-such university has hired you, and that proves the value of what you have to say.

Head-banging tweeter

Book publishers, however, will be looking at how many followers you have.  Not that all of them will buy your book, but at least a number of them will know about it.  Curiosity, indeed, drives some sales.  Just like many academics, I’m jealous of my time.  I’m also conscious of that of others.  These blog posts seldom reach over 500 words.  I tweet only a couple times a day, although I understand that’s not the way to get more followers.  You need to tweet like a bird, often with images or memes, but try explaining that to your boss when each tweet is time-stamped.  The academic is uniquely privileged to be given control of their time outside of class and committee meeting.  Tweet away.  That doesn’t mean they’ll follow you back.

The reason for tweeting is, of course, self-promotion.  45 may understand little, but he understands that.  You can commit treason and people will overlook it if you tweet persistently enough.  My own Twitter activity is like the eponymous birds after which the site is named; it is active before most people are awake.  And it, like this blog, is not designed to take up your time.  Since my tweeting during the work day is limited, my tweets are seldom picked up.  I try following other academics, but often they don’t follow back.  After all, what does a mere editor have to say that could possibly be of interest to the high minded?  Alas, I fear my advanced studies of the Bible have become bird-feed.  And my forthcoming book won’t get noticed.  I only wish more colleagues would consider the adage, tweet others as you would like to be tweeted.

Academia Dot

The marketplace for ideas is just that. A place of commodity and exchange. We pay our professors good money (and our administrators even better) so that we can be given “goods.” The same is true of the publishing industry. Those of us who write books primarily (I think) think we are expressing ideas we have that we suppose are worthy of discussion. The book comes out. We await reviews. Citations. Exchange of ideas. Oh yes, and royalties. Only the naive think academic publishing will lead to much of the latter in the greater scheme of things. And so many of us turn to for-profit sites like Academia.edu to pedal our wares for free. After all, Academia is offering us a free service, isn’t it? (At least if you can ignore the constant sell-ups to find out who’s been reading your stuff.) But Academia isn’t non-profit. There’s money to be made here among gullible academics.

Oh, I have a page on Academia just like everybody else. Several of my papers, long out of the payout stage for their journals or parent books, are there for free. Academia frequently asks me if I’m sure I don’t want to upgrade—increase my visibility. Make them a bit of lucre on the side. So the other day I was flattered when I received an email about my dissertation from another vendor. I didn’t recognize the sender, but the content of the email made it clear they didn’t recognize me either. It was an offer to publish my original research done at the University of Edinburgh. Problem is, it’s already been published. Twice. Both editions beyond the purchasing power of mere mortals, but still, it’s out there. Academics, I expect, are some of the favorite targets of the entrepreneurial. We, after all, don’t speak that language. We trade in the currency of ideas. We’re easy marks.

I think Academia.edu is a great idea. Often it’s possible for those of us who are unaffiliated to find papers that journals insist on selling for fifteen bucks a pop—considering I can buy an entire book for that much, no thank you—for free. There may be hidden costs involved, but some days I do miss Robin Hood. No matter how many years I’ve been an editor, I can’t stop thinking like an academic. It comes with the territory. You can’t simply forget all that graduate school taught you. One thing most academics haven’t learned, however, is how to interpret the web. Long before our government allowed the freedom of the web to end, not all sites were free.

How to Talk to an Editor

There are right ways and wrong ways to get your book published. When approaching an editor, there are a few things to keep in mind. For one thing, we’re human. Yes, I know that I have something you want. The usual career track for an academic is Brown, Harvard, dissertation published by a certain academic press with which I’m familiar. I get that. The internet, however, has made publishing into something different than what it used to be. First of all, you can self-publish. Sorting through all the self-proclaimed experts can be a full-time job when you’re trying to find the latest authoritative treatment of a subject. Also, the internet has made research into publishers much easier than it used to be. My first book, back in the day, was simply sent off to a European publisher that specialized in academic monographs in my subject area and then I moved on. Today authors see flashy first books online and want just that. You can have it all, they’re told.

My LinkedIn profile took a definite boost once I became an editor. Now I often think it would be great if someone asking to connect actually knew me. But I digress. One way not to get your book published is to state right on your LinkedIn profile—or other social media—that you have a great book and you’re letting all publishers know. You then invite them to connect on LinkedIn and your book announcement, like a peacock’s tail, is supposed to attract the hungry editor. In reality what attracts an editor is professionalism. Research publishers, find out what they actually publish. That’s pretty easy these days; there’s more than funny videos on the internet. Even browsing titles similar to your own on Amazon can help. Pay attention to the publishers of the books you’re using for your research. If a publisher has done several books in your area they are more likely to be interested in your proposal than a publisher who’s never ventured into those waters.

It may be easy to think of us editors as sitting bored in our lonely cubicles, awaiting the next great thing. The fact is we receive plenty of submissions and we have to sort through them. Treat the subject professionally. Many of us hold doctorates and are keenly aware of hyperbole when we see it. You don’t need to tell the editor your book is ground-breaking. They will make that decision based on the evidence before them. And trust your editor when it comes to things like how a book should be titled or placed or marketed. Publishers—some of which have been around for centuries—daily face the harsh realities of producing books in an era of YouTube and online television. We know it’s difficult out there. Many of us want to help. Some of us write books and have to go through the same travails as other authors in finding publishers of our own. Do your research on publishers. When an editor offers free advice, take it. A little bit of extra work by an author goes a long way in helping a book proposal succeed.

The One Who Seeks

Academics and social media are, at times, an uneasy fit. In my work as an editor I come across many of the professorate who have virtually no web presence at all. If you’re wanting to write a book these days and you aren’t yet famous, you need what they call a “platform.” That is to say, you need to be easily found on internet searches, you have to have “followers” on various social media, and people have to know where to look to find information about you. A starter site that does fairly well is the for-profit venture called academia.edu. Because of that final “edu” extension, many suppose this is an educational site with no money in mind, but that’s not really the case. Still, it’s free to post your academic papers there and many intellectuals, public and otherwise, have vested some of their effort on getting academia followers.

J. C. L. Gibson, someone, and Nicolas Wyatt

My own profile on academia, which has copies of most of my papers available for free downloads, at one time was in the top 2%. I felt so special. Being kept out of academia for so many years, one does begin to wonder. In any case, one of the features of the site is that when someone lands on your page you receive a notice telling you how they found you. More detailed information is available for a fee (this is one of the not not-for-profit aspects I was mentioning). Sometimes they will provide you with the search terms used and the paper found. My site has quite a bit about Asherah. I wrote a book on the goddess, still largely overlooked, and several discrete papers. The other day I received a notice that someone found my page with this notice of how:

Someone from India found “A Reassessment of Asherah:…” on Google with the keyword “sex photos hd com R A N ilaku.”

I have the feeling someone left my site keenly disappointed. Although my book does discuss sexuality a little—you kind of have to with Asherah—I did wonder about the “photos” and “hd” and “ilaku” parts of the equation. You must be pretty desperate in your pornography quest to stumble across my academia page. Not that I’ve replicated the search, but I must be thousands of pages down in the results. Still, someone found my first book that way. And that’s the lesson—an internet platform may bring your work unexpected fame. Whether or not that fame is ill, will, however, remain an open question.

Paying off College

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“Want College to Pay off?” the headline asks. It depresses me. I’m an unapologetic idealist. Cost-benefit analysis has its place, but that’s not all there is to education. Or better yet, cost-benefit analysis isn’t just about money. The article has suggestions for finding good paying jobs, which is what higher education is all about these days. Getting an education to increase knowledge and to benefit society in that way has become the mark of true naivety. We tell our kids not to study the arts, humanities, or literature since there are no jobs in these fields. We want them to be able to survive in a culture that has cool devices but which has lost its soul. Pretty strange for an institution (or “industry”) that began primarily to study theology.

The earliest universities focused on the then-related fields of law and theology. Since people took religion seriously, this was not the mere diversion that it is today. There are those counter-cultural warriors who study theology to take parishes to combat their increasing irrelevance, but really, the study of law and theology parted ways long ago. Neither one guarantees the return on investment that they used to. Society’s interests are in racing ahead with technology—discovering even faster ways to text while driving, or better ways to ignore those walking down the street with you. Or making money so you can build large towers in major cities and name them after yourself. We call that success. Thinking deeply about an issue, looking at it from multiple angles, and critically assessing it, these are “luxuries” that aren’t “worth” studying. College must, as the headlines say, pay off.

The rapidity with which this has transpired is truly amazing. We allow electronics to drive our culture. Who has time to keep up with all the posts, tweets, and grams that populate every second of every hour? We crowd-sourced knowledge into some great wikipedia of human experience that substitutes for taking time to look closely and think through the implications. It’s not that I despise technology—I use it quite happily daily—it’s just that I think there’s something more. I studied ancient religions and I see many of those archaic patterns beginning to repeat themselves in electronic format. It’s as if by replacing theology with technology we’ve lost sight of just a piece of what kept progress moving forward. Maybe I need to go back to college. I’m just not sure of the cost-benefit analysis.