Among religious studies scholars “cult,” in the popular sense, is a swear word. Professionals in the field don’t use it because it implies that a belief system—usually modern—is somehow less important than an established religious tradition. Instead, we’ve been taught to call these “New Religious Movements,” or NRM for short. Looking around it seems that political correctness is now gone and open advocacy of white power is the new norm. After all, the minority of the American electorate voted for it so we can change the rules on that basis. Even before the election, however, Rebecca Nelson wrote an important article on GQ about the cult of Trump. As a person, what’s there not to dislike? A long history of shady business deals, lawsuits, and sexual harassment (we just couldn’t get beyond Bill Clinton and Monica Lewinsky just a couple of decades ago, but all that’s water over the dam) such a man couldn’t have been elected even in the W era. Well, cult thinking explains that.
Nelson cites the work of Rick Alan Ross, an expert (back from in the days when we still had those) on cults. The rise of Trump followed exactly the pattern of how cults work. A single man (nobody voted for Pence) who is able to fix this great broken machine called America. He can do it by referring to a black box that nobody may open to examine, but yes, believe me, the solution’s in there. Stir the muck and tell people things are awful when life expectancy is better than it’s ever been, everybody has health care, and the economy’s finally starting to stabilize, and you’ve got yourself a cult leader. As Nelson insinuates, the Kool-Aid is in the future.
We learned a sum of zero from Jim Jones, David Koresh, and Marshall Applewhite. We wrote them off as weirdos getting off on a power trip. Swept away by the mere fact of being followed. Mentally unstable with delusions of grandeur. Narcissistic to a fault. Wait, what? We ignored them so well that we’ve elected a candidate who took not just a page from their playbook, but an entire chapter. Back in the days of political correctness, when there was still such a thing as experts, I sensed that things were pretty good. As horror movies should’ve taught me, too good. Caligula insisted that his statue be set up in the Jerusalem temple next to where Yahweh resided. The temple may be gone, but the desire to be worshiped will always be with us.