Writers Reading

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A lot of misconceptions about books abound out there.  One of those misconceptions that has become clear to me is that authors write books to teach.  (Or to make money.  Ha!)  That may well be part of the motivation, but for me, the larger part has been writing books to learn.  You see, the frontiers of human knowledge cannot be reached without stretching.  Writing a book is a way of learning.  Long gone are the days when a person could read every known published work.  Indeed, there aren’t enough hours on the clock for anyone even to read all published books on the Bible, let alone the far bigger topics these days.  And so writing a book that deals with a biblical topic—let’s say demons—is the ultimate learning exercise.  It’s a very humbling one.

I recently read an article where book pirates (yes, there is such a thing!  I should explain: there are those who believe authors are ripping off society by getting royalties for their books.  These pirates, like those of galleys of yore, take ebooks and make them available for free on the internet.) call authors “elitists” for wanting to earn something from their labors.  These folks, I’d humbly suggest, have never written a book.  Most books (and I’m mainly familiar with non-fiction publishing here, but the same applies to the other kind) take years to write.  Authors read incessantly, and if they have day jobs (which many do) it is their “free time” that goes into reading and writing.  They do it for many reasons, but in my case, I do it to learn.

The doctoral dissertation is accomplished by reading as much as possible beforehand and writing up the results quick, before someone else takes your thesis.  It is the practice I also used for my second book as well, Weathering the Psalms.  The third book, Holy Horror, was a little bit different.  Yes, I read beforehand, but much of the research went on after the body of the book had largely taken form.  I had to test my assumptions, which are on ground most academics, needing and fearing tenure, tremble to tread.  I read books academic and popular, and having been classically trained, often went back and read the books that led to the first books I read.  It is a never-ending journey.  I could easily spend a lifetime writing because I’d be learning.  But like other misconceptions, those who write books don’t lead lives of luxury.  They work for a living, but they live for the chance to learn.  And that’s worth more than royalties.  Besides, the nine-to-five demands constant attention.

Banned Wagon

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In celebration of Banned Book Week (go ahead, let your hair down!), I thought I might muse about some good news.  Since I already posted on my banned book (Slaughterhouse Five) I need another angle of approach.  One of the less envious aspects of being an editor at an academic press is being yoked to facts.  Many authors have a basic misconception about numbers in their heads.  They think their book will sell on the scale that Barnes and Noble, such as it is, will stock them on the shelves.  I have to admit that I dream of walking into a bookstore and finding one of my titles on the shelf—and I know it’s not likely to happen.  Those of us who work in publishing see the hard figures, how many copies have actually sold.  And the results can be quite sobering.

The news isn’t all bad, though.  I ran across an article by Andrew Perrin titled “Who doesn’t read books in America?” and the way the question was phrased made me think.  I’m used to thinking of it the other way around: how many people read, or buy, books?  I once read that about 5% of the US population constitutes the book-buying market.  Now, that is a large number of people, even if it’s on the smaller end of the overall spectrum, but Perrin’s article from the Pew Research Center states that only 24% of Americans state they haven’t read a book, whole or in-part, over the past year.  This, I think, is cause for celebration.  It means more of us are reading than are not, even if we don’t always finish the books we’ve started.

Think of it like this: whether print or electronic, people know to turn to books for information.  Oh, there are all kinds of details I’m leaving out here—the safeguards of a reputable publisher over the self-published manifesto, as well as the self-published brilliant book over what managed to squeak through the review process at a university press because an editor felt the pressure of a quota—but the numbers are encouraging nevertheless.  Looked at this way, more people are reading than are not.  And the best way to promote books is to suggest they should be banned.  That’s why I don’t despair of the shallow books praising Trump—if they’re banned they become prophetic.  Academic books, my colleagues, don’t sell as many copies as you might think, even if they’re not banned.  The good news is, however, that we haven’t forgotten whence to turn for knowledge.

Free Reading

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I think I was driving through Montclair, New Jersey when I first noticed one.  A “little free library” in someone’s front yard.  Then I began to notice them around elsewhere.  Neat little outdoor kiosks filled with books.  Despite my love of literacy I’m not inclined to take books from such places.  For one thing my reading tastes are odd, and for another I want other people to catch the interest in reading.  And “free” is a great motivator.  The idea is simple: set up a little free library on your property, seed it with books, and watch it work.  People are encouraged to take what’s there for free.  And leave books they want to donate, if so inclined.  Now that we’re in Pennsylvania we discovered one in a nearby park.  A community feels more homey with books.

Searching for the concept online, I came to LittleFreeLibrary.org.  I’m not sure if they started the trend, but it provides the basic idea.  They even have plans for how to build your own and get your neighborhood reading.  If anyone wants a clue for making America great, here’s a free hint: it will involve books.  They’re a commodity unlike any other.  Mass-produced (often too enthusiastically so) they are generally inexpensive and can be used over and over again.  One of the biggest headaches for publishers is the used book market—since a book is a handful of ideas, once they’re released they’re difficult to control.  They can be sold again for less than market value, and yes, even given away.  Those who read see the value in giveaways, even if there’s no personal profit in it.

Early in our tenure here we decided to take a book to donate each time we go to the park.  Sometimes we forget, of course.  Our first donation was there for two weeks, but then found a new home.  A strange kind of joy accompanied finding the book gone.  Perhaps we’d done some good simply by opening a door and leaving something we were no longer using.  Then something unexpected happened—I saw a book from my reading list in the local.  Should I take it?  I have a list of books to seek in used bookstores, for, to the chagrin of my own industry, I participate in the used book market.  I had been looking for this tome for a few years, reluctant to pay full market value since it has been around since the sixties.  In the end I couldn’t resist.  Next week, I told myself, I’ll take two books to give back.  Literacy’s that way—it’s something even introverts can share.

Searching Again

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Research can be addictive.  Those who know me are generally aware of how I can’t let ideas go.  I suppose this is necessary for those who write books—concentrating on one subject for a long time is mentally taxing and can lead to early loss of interest.  Those of us inclined to embrace this activity live for the thrill of uncovering new ideas and making connections that we’d overlooked.  My work on Nightmares with the Bible is a case in point.  Before submitting this book proposal I’d done a lot of reading on the subject of demons.  This is a dark topic, but those of us who live in temperate zones spend quite a bit of time without daylight, so I might think of this as a kind of therapy.  Or an excuse to do research.

Here’s often what happens: I’ll be writing along when suddenly a new question pops into my head.  Why was this or that the case?  The internet makes amateur research quite easy, but as someone raised on solid scholarly food, I need to check my sources.  When a professor I would’ve headed to the library with interlibrary loan slips in my hand.  These days I tend to turn to my own books and lament that I don’t have just the right one (there’s a reason, you see, that there are so many tomes in this house).  I try to find workarounds and used copies.  Perhaps I’ll pick up an adjunct class or two to be given library access again.  Meanwhile, the idea, like an ear worm, is burrowing into my conscious mind.  Until it’s time to go to work.

That great eight-hour stretch of day drains my energy.  Indeed, many employers count on taking the best you have to offer and making it their own.  What you do with “the rest of your time” is up to you.  Thing is, research is a full-time job.  Fortunately some of what I learn while on the clock will help me with my own research agenda.  The overlap isn’t especially strong, but now and again something I read in a manuscript will sync with what I do in the pre-dawn hours before I commit myself to the time-clock.  It’s a strange way to do research.  Back at Nashotah House I’d use the summers to follow the clues laid before my mind and, as long as I went to chapel, it was considered part of my employment.  Now it’s considered an avocation.  I can’t help myself, though.  Personal research is not part of the job description, but I’m an addict when it comes to learning new things.

The Hardest Part

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The waiting, Tom Petty suggested, is a most difficult portion (no copyright violations!). The late, great departed rocker had a point. When I was younger I thought waiting was a theological problem, but the fact is it’s an unavoidable part of life. Right now I’m in that holding pattern between having submitted my files for Holy Horror and awaiting anxiously the proofs. Anxiously because there’s so much going on right now that I’m not sure how I can carve out the time to read them. Time and tides, they say, wait for no one.

I suspect a big part of this is that I have high hopes for this book. Not that I’m being unrealistic. I’m hoping to break that 500 copies barrier that holds most academic books hostage. Holy Horror isn’t really academic—it’s not technical at all like my last two books were—it’s just that the premise is academic. What do horror movies tell us about the Bible? I take that question seriously. You see, I read about the Bible a lot. Whether we want to admit it or not, western culture is based on it both implicitly and explicitly. People who castigate it don’t seem to realize that our very way of thinking is based on it. If you doubt that, talk to someone raised in eastern Asia. Someone thoroughly Buddhist or Confucian in outlook. The way we frame our thinking is based on a biblical worldview over here. It’s smart to pay attention to things like that.

At the same time, we are believers in media. Looking out the bus window on the way home I’m always amazed at how many people on the Parkway are texting while they’re driving (yes, you can be seen from above!). We can’t live without our media. When it comes to the Good Book, most people rely on media to tell them what it says. Horror, although not popular with many people, always does well at the box office. And one of the things I explore in Holy Horror is just how often the Bible appears in such movies. It’s not ubiquitous, but it certainly isn’t rare either. We should take to heart what other people say about us. Not that they know the truth of the matter—they seldom do—but we are social animals and we make our reality based on interactions with others. Those who make horror movies know things about the Bible that scholars don’t. And they know that suspense—waiting, as it were—is the hardest part.

Book Recommendations

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Working in publishing has its perils. One from my personal experience is that you run into many books you just have to read. Not necessarily for work, but because you want to. This varies from publisher to publisher, of course. There weren’t too many Gorgias Press titles I felt compelled to read, although there were a few. Since then, however, my employers have transported me back to that kid in a candy store feeling time and again. Friends will sometimes send me book recommendations—I always appreciate that. Often the books are from the very publisher for whom I work. In some cases I was actually in the editorial board meeting where the book was approved. It makes me feel like my small contribution matters when someone recommends a book on which I voiced an opinion.

In these days when thoughtful approaches to life are under constant duress, it’s nice to be reminded that people pay attention to books. Relatively few buy them, of course, but books are the storehouse of our knowledge. We all turn to the internet to get information quickly. If you linger, however, you find that much of the web fall into the “opinion” column rather than that of factual reporting. Books from established publishers are vetted on at least one or two levels before a press makes a commitment to print them. Self-publishing has muddied those clear waters a bit, but the seal of approval of a reputable publisher is what makes a book. For example, if a publisher discovers a serious error in a work it will often be pulled from the market. We don’t like to spread errors.

The problem is volume. We long ago surpassed the point during which one individual could read every known book in her or his lifetime. In fact, those who were credited with doing so in the past are given a pass because many ancient texts lay undiscovered under the soil during their times. For all our foibles we are a prolific species when it comes to writing things down. For academics, publishing is often a requirement for tenure and promotion. There are a lot of books out there. This is one surplus, however, that isn’t as celebrated as it should be. I have had people suggest we have too many books in our home. Unlike too much food in the fridge, however, these pieces of intellectual nourishment don’t go bad. And if you point me to a book about which I’m already aware, I always appreciate the conversation anyway. Of some good things you can’t have too much.

Indie Bookstore Day

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Although a year can seem like a long sentence, holidays are the punctuation marks that help us make sense of and organize it. Ordinary time, such as time at work, or commuting, can be endlessly tedious. Holidays, some personal, some local, others national or international, help us break up the time. Give us something to look forward to. My pity goes out to those religions that recognize no holidays and face time with a grim, Presbyterian determination to get to judgment day. The rest of us like to celebrate once in a while. So what’s today? It’s Independent Bookstore Day! Anyone who reads more than a post or two on this blog knows that I’m a lover of books. I first started taking solace in reading when things were difficult in my younger years, and reading has never let me down. In fact, I’ve often told myself that I could put up with just about any job as long as I could write.

It’s because of being in publishing that I learned about Independent Bookstore Day. Yes, it’s a promotional holiday, but it’s also a genuine celebration. As the outside world daily reminds us, those of us who read are a minority. The realistic author knows that the reading public is a small fraction of the whole. The number of people, percentage-wise, who spend their money on books is minuscule compared to those who fling their lucre elsewhere. But those of us who read appreciate the depth and reflection of each other. We may read different things, but we read. And that’s why I don’t mind going to an indie bookstore today and buying something.

One of the simple pleasures in life—call it a punctuation mark, a comma maybe—is being surrounded by unfamiliar books. Oh, I often worry what happens when we decide to move; we have lots of books at home. The last time the movers actually complained in our hearing that we had too many boxes of books. Talk about me at the bar afterwards, but don’t castigate my simple pleasures to my face, please. Books are the rare opportunity to commune with others on a deep level. How often have you put down a book and felt that you knew the author? Their soul was revealed in their writing and you had touched it. Just being in a bookstore is cause for celebration. If you have no plans for today, why not make your way to your local indie? Stand up and be counted as the literate resistance. It’s our silent Bastille Day, after all.

Academia Dot

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The marketplace for ideas is just that. A place of commodity and exchange. We pay our professors good money (and our administrators even better) so that we can be given “goods.” The same is true of the publishing industry. Those of us who write books primarily (I think) think we are expressing ideas we have that we suppose are worthy of discussion. The book comes out. We await reviews. Citations. Exchange of ideas. Oh yes, and royalties. Only the naive think academic publishing will lead to much of the latter in the greater scheme of things. And so many of us turn to for-profit sites like Academia.edu to pedal our wares for free. After all, Academia is offering us a free service, isn’t it? (At least if you can ignore the constant sell-ups to find out who’s been reading your stuff.) But Academia isn’t non-profit. There’s money to be made here among gullible academics.

Oh, I have a page on Academia just like everybody else. Several of my papers, long out of the payout stage for their journals or parent books, are there for free. Academia frequently asks me if I’m sure I don’t want to upgrade—increase my visibility. Make them a bit of lucre on the side. So the other day I was flattered when I received an email about my dissertation from another vendor. I didn’t recognize the sender, but the content of the email made it clear they didn’t recognize me either. It was an offer to publish my original research done at the University of Edinburgh. Problem is, it’s already been published. Twice. Both editions beyond the purchasing power of mere mortals, but still, it’s out there. Academics, I expect, are some of the favorite targets of the entrepreneurial. We, after all, don’t speak that language. We trade in the currency of ideas. We’re easy marks.

I think Academia.edu is a great idea. Often it’s possible for those of us who are unaffiliated to find papers that journals insist on selling for fifteen bucks a pop—considering I can buy an entire book for that much, no thank you—for free. There may be hidden costs involved, but some days I do miss Robin Hood. No matter how many years I’ve been an editor, I can’t stop thinking like an academic. It comes with the territory. You can’t simply forget all that graduate school taught you. One thing most academics haven’t learned, however, is how to interpret the web. Long before our government allowed the freedom of the web to end, not all sites were free.

Knowing It All

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Reading about the Trump administration underscores once again the traditional American contradiction of, love of, but mostly hatred toward, experts. When you’re lying on that operating table, you stake your life that an expert is going to perform the surgery. When you buy that airline ticket, you’re banking that the pilot will be an expert. If you’re electing the most powerful individual in the world, you’ll excoriate experts and defer to the guy with the weird hair that says whatever he pleases and has never been a public servant a day in his life. This observation isn’t original with me, of course. I’m only an editor. Nevertheless, the same dilemma comes down to my little world of academic publishing as well. Most academics don’t understand this business—I was an academic at one time and I certainly didn’t—and yet don’t like to bow to the expertise of those who do.

Please don’t misunderstand. I’m making no grand claims to understanding this industry into which I unwittingly stumbled. I have been involved in it for over a decade now and I’m still learning. One of the things I’m learning is that many academics don’t trust experts. In part it’s academic culture. A doctoral program, if it’s a good one, will make you question everything. Sometimes even experts forget when to engage the brakes. When dealing with the experts at a publishing company, many academics doubt the expertise of those who do this day in and day out for a living. Books, however, have measurable sales records. There’s hard data for analysis. Not that it’s foolproof (but what is?), such metrics are time-tested and based on reasonable data sets. Often that’s not enough to convince an expert that other experts know more than they’re revealing. A personal philosophy, but one which I pursue with appropriate skepticism, is that other people should be left to do their jobs. As I frequently note, those who talk to the bus driver, freely giving advice, often make the situation worse for everyone.

The case of religion, however, is a special can of worms. There are no experts in this field, even among those of us who are experts. Had I realized this when I was younger, I’m not sure it would’ve made much of a difference in what I ended up doing with my life. You see, religion is all about ultimates. The big questions. The sine qua non of every single thing. When I read about things like politics, or entrepreneurship, I think to myself, “That’s all fine and good, but at the end of the day, is it what really matters?” If life is a search for meaning, why not grab it by both hands and try to become an expert at it? Some would say that’s the job of the philosopher, but let’s face it, religionists and philosophers deal in the same currency. One is more abstract than the other, to be sure. Still, don’t take my word for it. Please consult an expert.

Good Company

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It’s a matter of scale. If you read this blog chances are you like books. If you like books you probably know about remainders. When you walk into a bookstore and see a shelf or section of really cheap new books, you’ve found the remainders. This happens when a publisher overprints and, instead of pulping books (that hurts even to type!) the remaining stock is sold at just above cost so that retailers can add a small markup and make a marginal profit. Most authors don’t like to see their books remaindered, since it means demand wasn’t as high as the publisher anticipated. Expectation was that the book would do better than it did, now the publisher and bookseller just want to recoup some of their losses. Often there’s a marker stroke across the bottom pages of the book so you can’t return it for the retail price.

For those of us whose books sell in the double digits, seeing yourself on a remainder list would be kind of a thrill. The other day I looked at Wipf & Stock’s 50 percent off sale to find a copy of Weathering the Psalms listed. Probably it was overprinted for the AAR/SBL annual meeting, since I saw that they did have copies there again last November. If they hadn’t bothered to print out a bunch, I would never be on the remainder shelf in Eugene. I don’t mind because I’m in good company. Looking at the list I feel like I belong in some kind of academic crowd in the reduced bin. There’s a sense of community among the overprinted.

Turnabout, they say, is fair play. I’ve bought plenty of remaindered books in my life. Lately I buy used academic books because the new editions are out of the reach of an independent scholar who isn’t independently wealthy and who doesn’t have access to a university library. If I buy others cheaply, I turn the other page and expect the same back. Most of us who write academic books aren’t in it for the money. We want to be remembered for our contributions to the discussion. We took the many months and years it takes to research, write, and polish a book, and we want others to take an interest in what we have to say. It’s all about the dialogue. It’s all about the community. For those of us who never really found a home among the established academy, publication can mean a lot. It doesn’t matter that the books are sold cheaply—in fact, that’s good, because it means somebody might just read what you wrote. It’s all a matter of scale.

Books and Editing

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My life has been about books. It was only as I became what is now known as a tween that the passion took hold, but since that time I’ve been addicted to them. As some readers know, I have a Goodreads account. Each year I try to take out a Goodreads challenge on how many books to read. That recently got me thinking; as an editor you read lots of embryonic books, but they don’t count. Being an editor’s a funny job. Not ha-ha funny, but the other kind. When I was having trouble breaking back into higher education, I ran across a quote that went something like this: What’s an editor? A writer who actually has a job. (Rimshot.) I have a tendency to take things literally, so I thought I’d discover lots of writers among professionals in the publishing world. I haven’t.

It could be that other writers keep it well hidden. I publish my fiction under a pseudonym and it may be that the other editors I know live hidden lives too. Somehow I doubt it. They check their email at midnight and all day long on weekends. One thing I know about writers is that we need time to write. If your workday is already eight hours and your commute is three-plus hours more, you won’t be checking work emails on weekends if you want to get any writing done at all. But what about the reading? Does it count when you read books that aren’t even born yet?

On Goodreads I enter my books by the ISBN. The International Standard Book Number (for which you have to pay, I’ve learned) is a tool used so that booksellers can keep track of titles with a unique identifier. The system is fairly recent (at least according to some of the books I read), and not all books have one. For those of us who read ancient documents, those can’t count either. Ilimilku didn’t think to stamp 13-digits on the bottom of his clay tablets. There’s no way to trace just how much s person reads in an actual year. I measure myself by my books. I get a profound sense of fulfillment when I finish one. That’s why I so often post about them on this blog. Books mean something. Call it a bad habit if you will. We’re outgrowing our apartment because I find it hard to part with books. There are those who spend their lives building arsenals. Then there are those who spend theirs building libraries. I know which I prefer.

Spoiler Alert

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I work in a cubicle. That’s just one word shy of the famed “six word novel” challenges. I’m wondering what qualifier I should add. To understand this dilemma you have to realize a few things. My first professional job (professor) included a three-room office to myself. Also, I am a middle-aged man amid a work-pool of mostly twenty-somethings (everyone else my age has their own office). My cubicle has walls six feet high, so I can’t see, but can hear my just-out-of-college neighbors. Very few people talk to me at work. In fact, I can go an entire week without anyone saying anything to me, right here in the largest city in the country. The office is generally very quiet. You can hear everything. This leads to my concern with a very specific peril regarding work in a cubicle.

Much of the meaning in my life comes from what I read. In addition to all the books I review here on this blog, I have quite a few fiction projects going at any one time. I happen to be reading a book just now that was recently made into a movie. The reason I know it’s been made into a movie? My unseen, 20-something colleagues began talking about it yesterday morning. Complete with spoilers. Now, they couldn’t see the contortions on my face, hidden in my cubicle. The people who sit next to me work in a different department than mine and I have no reason to speak to them—they don’t even know who I am. Should I, like the voice of God, thunder unseen from my cube, “No spoilers!”? Or should I just continue to sit here with my fingers jammed firmly into my ears and hope that when I pull them out I don’t learn anything more about what I haven’t read yet?

I know it’s just me. I don’t read the blurbs on a book before reading the book itself. I don’t read reviews of movies before seeing the film. Guys my age appreciate the craft of story, building up to the reveal, not getting it in Monday morning water-cooler talk. I finally got up and walked away from my desk. There’s nowhere private to go on my floor, so I went to the stairwell and pointlessly climbed to the top floor and back down again. I returned to my desk and they were still talking about it. Not only was it Monday morning in a New York City where nobody had spoken to me in the three hours since I arrived in town, but there wasn’t even a spoiler warning for one of my favorite pastimes. Such are the perils of cubicle life.

Nightmares with

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One of my greatest phobias is that people will think I’m arrogant. Those who know me realize that I’m highly self-critical, as befits a lapsed Fundamentalist. Self-image isn’t my strong suit. So it is with great trepidation that I celebrate a tiny bit at another book contract. Book number three (still not officially titled) now rests with McFarland Books. Shortly after I signed the contract for the book nameless here forevermore, Lexington and Fortress Academic announced a new series: Horror and Scripture. Maybe you know the feeling too. You’ve just done something you’re proud of and then you’re upstaged. My book deals with the Bible and horror films—what could be more Horror and Scripture than that?

The new Lexington/Fortress series has two editors. One of them is a friend of mine. (Monsters and horror don’t often mix with the Good Book, and those few of us interested in such things receive glances askew.) She asked me if I’d consider contributing to the series. This takes a lot of careful thought on my part. I have a sum total of about an hour a day to write, often less. I can read research-related material on the bus, if I can stay awake, but other than weekends—already quite busy catching up from not being home all week—I have very circumscribed writing time. Nevertheless, I do get up at 3:00 a.m. so that I can have that vital hour to write. Why not focus my efforts onto another book? Perhaps insanely, I submitted a proposal. This week a contract came.

In the short span of one year I’ve gone from being able to claim two books to four, almost like a parable. My untitled book is written and submitted. My contracted book is already half-drafted. After my McFarland book I’d already begun work on a sequel, you see. It lacked form and substance, but the proposal forced me to bring it together. Now, barring any unforeseen disaster, I should be able to submit this new book within a couple of years. By admitting this to you, dear readers, I fear I open myself to accusations of either arrogance, or at least greed. It is, actually, rather like this: my wife often tells me “we must cut the coat to fit the cloth.” I don’t have an academic position, but I’ve learned a lot about the publishing industry over the past decade. Research is a constant in my life, as it is with most credentialed people, no matter their jobs. So it is with fear and trembling that I announce my next book: Nightmares with the Bible. Watch this space for cryptic updates as the details unfold. And please don’t think less of me for it.

On the Nature of Publishers

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An occupational hazard of the editor is paying obsessive attention to publishers. That stands to reason. Many academics are less concerned than some publishers think they are about such matters as who publishes their book. I suspect that many have, for whatever reason, found no welcome home among elite publishers. This happens often enough to make many scholars less worried about reputation than the practical matter of getting a publisher interested at all. There are a lot of original thoughts out there, and some of them occur to a person and just won’t let her or him go. An example: what terms are used for weather in the Psalms and why? Before you know it you’ve awaken before the sun for five years and written 75,000 words on the topic and you want to get it published without having to pay someone to do it. That kind of thing. I’ve been pleasantly surprised by the number of scholars who understand this kind of reasoning.

Also, it’s a matter of scale. I work for a premier publisher in the academic world. It may surprise many people to find out just how often when someone asks what I do (not very often, for the record) and then follows it up who I do it for, the interrogator has never heard of my employer. Academic presses, even important ones, are really only known among academics. Keep scale in mind. If you’ve ever walked passed Norton’s offices in Manhattan, and then those in which I spend my days, you know what I mean. Academia is small scale. For the average person reading a book is something they generally choose not to do. Of those who do read, very few read academic books. Those who read academic books tend to stick to their own discipline, or related ones. You get the picture—smaller returns at each step.

So, having written a book about horror movies, where do I take it? This isn’t one of those footnoted, look-how-erudite-I-am kind of books. It’s more of a I-noticed-something type. The question then becomes, who publishes such kinds of thing? I do worry about academic reputation—who doesn’t?—but this is a book I want the correct readers to find. That’s why McFarland suggested itself. People reading on pop culture, know to keep an eye on their offerings. Hopefully enough people will find it to have justified the effort. It won’t impress those enamored of collecting (academic) names. It isn’t the kind of book my employer would publish. Nor would I want them to. Call it an occupational hazard. Like any subject, knowing too much about publishing can take away from the fun.

Title-less

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I’ve been offering a few teasers about my forthcoming book. One of the reasons for not making an announcement is that the title hasn’t been settled yet. It’s pretty hard to promote a book without one. I’ve written enough about it that readers can tell it’s about horror movies. The publisher is McFarland, an independent academic publisher that specializes in pop culture and has an impressive list concerning monsters and other frightening things. Once we get a title down, I’ll say more. In the meantime, I can take the opportunity to say a bit more about the publishing industry. Not that people generally ask me about it, but I suspect many authors secretly want to know some insider tips. If not, I suspect there’s one or two other blogs to read today.

I’ll admit up front that I tried unsuccessfully to interest agents in this book. At least four wrote back to tell me it was a great idea, but a writer without a platform is like, well, an editor. I help other people get their ideas published—always a bridesmaid, as they say—physician heal thyself. When I realized I was wasting months trying to find a professional to promote my book, I decided to revert to the tried and true. When you want to know who to approach about your book, look at the spines of the books you read to write yours. Who are the publishers who produce books in this area? Sometimes the interests of a publishing house will change with the editors, so the more recent your comps, the better.

Horror sells. My project wasn’t really mercenary in that way, but rather it was the result of years of watching horror, usually by myself, and finding some commonality in the films. What exactly that commonality is will, I hope, become clear once I can freely write about my book topic. Others, you see, could swoop in and take my thesis—a perpetual fear of someone who barely has time to scribble out a blog post a day. Finding the time to write books in the off-work and off-commute hours is a real juggling act. In my case, perhaps a jugular act. Without an agent, I turned to McFarland. Many of their books helped me form the ideas for my own. Besides, they have a Scottish connection, and that means something to this old Edinburgh alum. If you want to get published, it helps to know the players. That may become even a bit easier once I’ve got a title.