One of the universals of many childhood lives is Kraft Macaroni and Cheese. If I were the financial sort, I would consider investing in it. As my daughter was moving into college, I noticed other worried-looking parents sitting by their unpacked cars, some with corporate-size boxes of Mac and Cheese shrink-wrapped and ready to tide a son or daughter through difficult times. It is a comfort food, a warm and welcoming friend. Some would say heavenly. Eventually, as adults, we learn to view processed foods with some introspection, moving toward the harsher, but healthier fresh varieties. Secretly, most of us would welcome the opportunity to eat like we did as kids when the consequences were unclear and the guilt was still a plucked apple away.
So at a college organizational fair, my daughter sent me a picture of savvy marketing. Christ the King Lutheran Church giving away boxes of childhood. When that warm, gooey, comforting sensation of childhood hits those whom society is suddenly telling they’re adults, they might have their thoughts turn to the Lutherans. Or the many other faith-based organizations eager to recruit among the young and newly independent. This, of course, is nothing new. Religions have long displayed their benefits to convince those with more earthy things on their minds. The evolution of religion is a fascinating study from the days of enforced loyalty despite belief up to the buyer’s market that religion represents today. How do you convince those who legitimately have a choice? What brand of religion is better than the others? Which is the tastiest variety?
The irony of appealing to the body to gain the commitment of the soul is one religions have had to adopt. There was a time when the way to heaven came through self-denial and spiritual discipline. Earning salvation was hard work. Now if we can get you into the pews on Sunday morning, preferably with your wallet, all is good. It is well with your soul, it is well. I feel for the modern, institutional religions. They were once a powerful force in society and by default people believed that they had a special line to God. Up to the 1950’s, even, this perception was especially strong. People learned, as people will, what they could get away with. Turns out, religion is optional. But eating is not. Not if you’re going to survive in this harsh world. And even if you don’t believe in heaven, we will always believe that in the kitchens of paradise they will be serving Kraft Macaroni and Cheese.