Tag Archives: Publishing

Academia Dot

The marketplace for ideas is just that. A place of commodity and exchange. We pay our professors good money (and our administrators even better) so that we can be given “goods.” The same is true of the publishing industry. Those of us who write books primarily (I think) think we are expressing ideas we have that we suppose are worthy of discussion. The book comes out. We await reviews. Citations. Exchange of ideas. Oh yes, and royalties. Only the naive think academic publishing will lead to much of the latter in the greater scheme of things. And so many of us turn to for-profit sites like Academia.edu to pedal our wares for free. After all, Academia is offering us a free service, isn’t it? (At least if you can ignore the constant sell-ups to find out who’s been reading your stuff.) But Academia isn’t non-profit. There’s money to be made here among gullible academics.

Oh, I have a page on Academia just like everybody else. Several of my papers, long out of the payout stage for their journals or parent books, are there for free. Academia frequently asks me if I’m sure I don’t want to upgrade—increase my visibility. Make them a bit of lucre on the side. So the other day I was flattered when I received an email about my dissertation from another vendor. I didn’t recognize the sender, but the content of the email made it clear they didn’t recognize me either. It was an offer to publish my original research done at the University of Edinburgh. Problem is, it’s already been published. Twice. Both editions beyond the purchasing power of mere mortals, but still, it’s out there. Academics, I expect, are some of the favorite targets of the entrepreneurial. We, after all, don’t speak that language. We trade in the currency of ideas. We’re easy marks.

I think Academia.edu is a great idea. Often it’s possible for those of us who are unaffiliated to find papers that journals insist on selling for fifteen bucks a pop—considering I can buy an entire book for that much, no thank you—for free. There may be hidden costs involved, but some days I do miss Robin Hood. No matter how many years I’ve been an editor, I can’t stop thinking like an academic. It comes with the territory. You can’t simply forget all that graduate school taught you. One thing most academics haven’t learned, however, is how to interpret the web. Long before our government allowed the freedom of the web to end, not all sites were free.


I’ve been offering a few teasers about my forthcoming book. One of the reasons for not making an announcement is that the title hasn’t been settled yet. It’s pretty hard to promote a book without one. I’ve written enough about it that readers can tell it’s about horror movies. The publisher is McFarland, an independent academic publisher that specializes in pop culture and has an impressive list concerning monsters and other frightening things. Once we get a title down, I’ll say more. In the meantime, I can take the opportunity to say a bit more about the publishing industry. Not that people generally ask me about it, but I suspect many authors secretly want to know some insider tips. If not, I suspect there’s one or two other blogs to read today.

I’ll admit up front that I tried unsuccessfully to interest agents in this book. At least four wrote back to tell me it was a great idea, but a writer without a platform is like, well, an editor. I help other people get their ideas published—always a bridesmaid, as they say—physician heal thyself. When I realized I was wasting months trying to find a professional to promote my book, I decided to revert to the tried and true. When you want to know who to approach about your book, look at the spines of the books you read to write yours. Who are the publishers who produce books in this area? Sometimes the interests of a publishing house will change with the editors, so the more recent your comps, the better.

Horror sells. My project wasn’t really mercenary in that way, but rather it was the result of years of watching horror, usually by myself, and finding some commonality in the films. What exactly that commonality is will, I hope, become clear once I can freely write about my book topic. Others, you see, could swoop in and take my thesis—a perpetual fear of someone who barely has time to scribble out a blog post a day. Finding the time to write books in the off-work and off-commute hours is a real juggling act. In my case, perhaps a jugular act. Without an agent, I turned to McFarland. Many of their books helped me form the ideas for my own. Besides, they have a Scottish connection, and that means something to this old Edinburgh alum. If you want to get published, it helps to know the players. That may become even a bit easier once I’ve got a title.

Justice for All

One of the perks of working for a publisher is author talks. I’ve worked for three publishers now, and the last two have made great efforts to bring authors to their New York offices to present their work, in a kind of dry run, to those in the industry. When an author (whose book will eventually feature on this blog, so I don’t want to provide any spoilers just yet) was to speak on misogyny this week, I quickly signed up for a seat. Perhaps it’s a lack of imagination, but I could never understand how one human being could ever feel superior to another. As a child with no father around, my experience suggested that women were the strong ones. Yet when out in society I saw men always stepping in to take charge. What was wrong here?

I realize that I view life through male lenses. I’m also aware that gender isn’t nearly as definitive as we tend to think it is. Biology fits us with bits and pieces, and some of those constructed somewhat like me assume this gives them the right to dominate others. And they say we’re better than animals. Better at what, I ask? No, this isn’t about chauvinism—a man stepping in to support weaker women. This is about justice, plain and simple. We’re all born human. Humanity is nothing without those of both genders as well as those somewhere between. What should separate humankind from the vicissitudes of nature is the inherent commitment to fairness. Life is harsh and not all receive fair treatment. Do not listen to the narrative coming out of Washington, DC! The father of lies dwells there. And yes, I mean “father.”

We used to take pride in having climbed above the mere animals. We have constructed something that used to be known as democracy. Lawmakers, while fighting against women’s rights in word, nevertheless tacitly supported them at home. Now our government has declared open war on women. Men who have no idea what it is like to be viewed as and treated like an object every single day of their lives are making laws to punish those who do. I feel as though the sky is about to crack open and that blind principle we call justice is about to shout “Enough!” That’s not, however, the way that nature works. It is only when women are treated equally with men that we’ll ever be able to call ourselves civilized. Or even human. Until that day we’ll hunker down in our caves and await lawmakers who have any inkling at all of what fairness, what justice, even means.

How to Talk to an Editor

There are right ways and wrong ways to get your book published. When approaching an editor, there are a few things to keep in mind. For one thing, we’re human. Yes, I know that I have something you want. The usual career track for an academic is Brown, Harvard, dissertation published by a certain academic press with which I’m familiar. I get that. The internet, however, has made publishing into something different than what it used to be. First of all, you can self-publish. Sorting through all the self-proclaimed experts can be a full-time job when you’re trying to find the latest authoritative treatment of a subject. Also, the internet has made research into publishers much easier than it used to be. My first book, back in the day, was simply sent off to a European publisher that specialized in academic monographs in my subject area and then I moved on. Today authors see flashy first books online and want just that. You can have it all, they’re told.

My LinkedIn profile took a definite boost once I became an editor. Now I often think it would be great if someone asking to connect actually knew me. But I digress. One way not to get your book published is to state right on your LinkedIn profile—or other social media—that you have a great book and you’re letting all publishers know. You then invite them to connect on LinkedIn and your book announcement, like a peacock’s tail, is supposed to attract the hungry editor. In reality what attracts an editor is professionalism. Research publishers, find out what they actually publish. That’s pretty easy these days; there’s more than funny videos on the internet. Even browsing titles similar to your own on Amazon can help. Pay attention to the publishers of the books you’re using for your research. If a publisher has done several books in your area they are more likely to be interested in your proposal than a publisher who’s never ventured into those waters.

It may be easy to think of us editors as sitting bored in our lonely cubicles, awaiting the next great thing. The fact is we receive plenty of submissions and we have to sort through them. Treat the subject professionally. Many of us hold doctorates and are keenly aware of hyperbole when we see it. You don’t need to tell the editor your book is ground-breaking. They will make that decision based on the evidence before them. And trust your editor when it comes to things like how a book should be titled or placed or marketed. Publishers—some of which have been around for centuries—daily face the harsh realities of producing books in an era of YouTube and online television. We know it’s difficult out there. Many of us want to help. Some of us write books and have to go through the same travails as other authors in finding publishers of our own. Do your research on publishers. When an editor offers free advice, take it. A little bit of extra work by an author goes a long way in helping a book proposal succeed.

Citation Anxiety

As a recovering academic, I sometimes am compelled to look when Academia.edu sends me notices. Academia, most of my academic colleagues don’t realize, is a for-profit website that advocates open access. “Open access” (or OA in the biz) is academic trash talk for making the published results of research available for free. It’s a great idea, but it often doesn’t take into account how complex publishing really is. Peer review, printing, and distribution of articles all take money and to make all research free cuts out what those who publish the research can use to fund the venture (with a cut taken out, of course, to make the whole thing worth their while). That’s the way capitalism works. (Look it up under economics.) In any case, not realizing that Academia is also a profit-making venture, lots of us put our published papers on it, making them freely available to anybody who cares.

Once in a while Academia will send its users a flattering notice: “X-hundred people have cited your papers.” Be still, my throbbing heart! Desperate for any attention, most academics (let alone us exes) are thrilled that more than 100 people have read their stuff. So I clicked their link. “309 papers mention the name ‘Steve Wiggins’ or ’S.A. Wiggins’” it cheerfully reads. I know something the robot apparently doesn’t. I’m not the only Steve Wiggins on Academia. There is a slightly older agronomist whose name I share. He’s employed in academia and has more papers than me. And “S. A. Wiggins” could be anybody. My 309 paper mentions shrinks to double digits. Not high double-digits either. Names are hardly unique identifiers. With some seven-and-a-half billion people, there’s bound to be some reduplication. I always tell the few curious to search “Steve A. Wiggins”—with the quotation marks—to find the few, true references.

Taking on the internet is a fool’s errand. This blog gets a few piddly hits a day. I often consider closing it down. Readers don’t share it enough to get any attention. It takes a lot of effort on my part since I write books (both fiction and non) in my hours not at work. So when Academia shows up in my inbox my excitement spikes, just for a moment, and I go on with my other work, which never seems to get done. And then, when I’m sure nobody else is looking, I go ahead and click on the link.

Taking Time

Good writing is hard work. One of the mixed blessings of the internet is that it makes publication so easy. Get yourself a blog and nobody has to approve anything! Ideas come tripping across your fingers onto some electronic substrate and, viola! You’re an author! The problem is that being an author’s not the same as being a good author. Writing well (and I make no such claim for myself—after all this is just a blog) is hard work. A piece has to be written, and then read again and again. I’m reminded of the story of a convicted murder whose name I’m forgotten (call it a defense mechanism). This was early last century. The murderer was caught, initially after having been found wandering, disheveled, in public. As a respectable man (he was a doctor, I think) part of his defense was that he’d never have left his house without being presentable. He would have on a collar and hat. People would see him, and he had to convince them of his presentability every single time he walked out that door. (This isn’t an affliction that I share, by the way.) Writing for publication is like that—you need to take care to look respectable every single time.

I can’t speculate about how other writers do their thing, but for me the main requirement for this is time. Any piece that I want anyone else to see, has to be written. Read. Edited. Re-read. And probably edited again. All before the public sees it. This is just for the informal stuff. I’m currently writing a book (which is pretty much a constant state with me). The draft was finished months ago. I started thinking about a publisher. Then I read it again. I couldn’t believe I’d ever thought it was ready for a publisher. Several rewrites followed. I’m in the midst of another one at the moment. I think of it like my ill-used rock tumbler. You want shiny rocks, you’ve got to send them through with finer and finer grit. If you do it right, they’ll come out looking like they’re wet, and they’ll stay looking that way. Polished writing takes time.

Some things can’t be hurried. As a middle-schooler I had a summer job with the school district. One of my assigned tasks was painting bus shanties. Many of these were, as you’d expect, way out in the middle of nowhere. I’d be dropped off with a couple other teens and we’d paint the shelter inside and out. One day I got tired of the constant, boring, and repetitive task of filling a paint pan with white paint, carrying it into the shelter, using it up, and then doing it all over again several times. I decided to pour the paint directly on the plywood floor of the shelter. All I’d have to do would be to roll it out and who’d be the wiser? I only did it once. Little did I consider that the best painting, like the best writing, is a thin layer over the substrate. You need to go over it more than once, leaving time between layers. More importantly, I didn’t realize that you can’t gauge how much paint you need this quick way. The best thing is to run out and refill. Then you can pour the remainder from the pan back into the can. The floor took hours and hours to dry. Not only that, but the top surface dried first, so when I stepped in, I pulled up a thick layer of paint off on the bottom of my shoe. Tom Sawyer I was not. I had to redo it. What I learned that day, though, was a lesson about writing. Take your time. But you don’t have to take my word for it. I just write a blog.

Weather Vain

The other day I was awakened by a severe thunderstorm. It’s been quite a while since that’s happened. Unlike when we lived in the Midwest, thunderstorms in New Jersey tend to be widely scattered and somewhat uncommon. (It’s all a matter of perspective, I know.) My basis of comparison is how often I notice such storms. I’ve never been able to sleep through one. Thankfully this one came at around 4:30 a.m., past when I’m usually awake on a weekend. I’d forgotten the raw power of just how loud and bright such a storm can be. Danger seems all around. The feeling is primal and urgent. As I got out of bed and walked into the dark kitchen, windows filled with electric blue followed by and tremendous blast, I thought once again of Weathering the Psalms and the story behind it.

By the way, when I speak to young scholars about publishing I tell them this isn’t the way to go about finding a topic. That having been said, my book was born in the Midwest. Life at Nashotah House revolves around required chapel twice daily. Weather does not stop it. In fact, holding the daily office by candlelight because a storm had knocked out the power was not uncommon. Morning and evening prayer—indeed, all of the canonical offices—are built around the recitation of the Psalms. Reading the Psalter in slow, stately tones while thunder raged outside, rattling the ill-fitting stained-glass windows, left an indelible impression. It was only natural in such circumstances to notice how often the Psalms mention the weather. Thus a book was born.

I’m currently at work on a new book. I can’t say the topic just yet because someone might be able to beat me to it. (Knowing the way I come up with book ideas, however, I doubt it.) Sitting in my darkened living room, in my writing chair with the fury just outside, I was strangely inspired by the storm. Then it was over. Silence followed by birds singing, just like in Beethoven’s sixth symphony. The thunderstorm is one of nature’s psalms. As at Nashotah House, in the Midwest we had perhaps too many of that particular kind of psalm. Nevertheless, in the silence that followed I was left strongly in touch with my muse. These are the states that lead to poetry and song. Every great once in a while they might even lead to a book idea. As I tell students, just don’t expect that anyone else will get it.