You Are Data

The dark web.  The very idea conjures up images of extremely seedy technophiles with ambitions that run from illegal to just plain inhumane.  It’s a place I never want to go.  Still, it was brought to mind by a recent article in Threat Post.  (If you ever want an excuse to unplug and curl up with your head under the blanket, Threat Post might be a good place to start.)  The particular story was about the theft of millions of users’ data from LinkedIn.  This followed shortly after major data theft from Facebook.  In the world of the web-addicted the hacker is king.  Data are used for who knows what nefarious purposes, but primarily, I suspect, to try to sell you stuff.  Anyone who’s produced something (such as, say, a book) knows how difficult it is to get that product noticed.  Forcing it into someone’s inbox is one potential way.

What bothered me the most about this story was a line from an official in cyber-protection research (not a choice of major when I was in college).  It was noted there that although the data contained no financial information, it does contain information of value, “which is why it’s not published it for free.”  Those last two words: “for free.”  Data are, apparently, available for sale.  The computer people I know (all of whom are younger than me) tell me data mining is common on everything from social media to web browsers.  When you choose to go online you’re offering information about yourself to others.  Some of them dwell in the dark web.

Personally, I don’t know what they’d want from me beyond the scary thought of getting ahold of the digits that define me.  I’m not a fan of shopping and tend to buy only what I need.  (Yes, books are a necessity.)  I have probably succumbed to purchasing something seen in an online ad once or twice, but it is generally only if a holiday’s approaching or if it’s something I’d already thought I needed.  The fact is we can get along with a lot less.  If only we knew how to grow our own food.  Which is something, I suspect, that we could look up online.  But beware, your agricultural interest will be noted, and likely sold.  There’s money to be made on the web.  And before long you’ll end up with John Deere ads tailor made to suit your interests, and liquid assets.

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