Self Promotion

Perhaps I lack ambition, or maybe my inner critic is over-caffeinated, but I’ve never applied for a book prize.  Don’t misunderstand: when I submit the books to publishers I think they’re good—I wouldn’t do so otherwise.  As with any of the woodworking I’ve done, however, I can see the flaws.  These days young scholars are being encouraged to submit their books for prizes.  Many of them want nominations for several awards.  I’ll admit that once in a while I wish one of my publishers would say, “Hey, this is pretty good, maybe we’ll submit it for something.”  After six books this has never happened, and I don’t want to put myself out there.  Some of my fiction has been nominated for prizes by the publishers.  Some I’ve even entered into contests.  I believe in my work.  It just means more if someone else would be willing to take the next step.

Photo by Giorgio Trovato on Unsplash

My time in the academy—about 19 years in some kind of professorial role—ended 15 years ago.  Even so, during my time as a grad student and professor, nobody suggested book prizes.  There are very few in religious studies, perhaps because the motivation to study the subject seems to come from a higher plane.  Of course, in those days potential professors didn’t have to be self-promoters, although some were.  All I was seeking was a steady teaching position to do what I do best, and which allowed me to write a book now and again.  Although I taught full-time for 14 years, I never had a sabbatical.  Or any research leave.  I managed to write a second book in any case.  The thought of submitting it for an award never occurred to me.

Slowly I’m beginning to realize that the academy has become a foreign country to me.  A place where scholars have to reassure themselves—book prizes being one such means—that their work is exceptional.  The real factor, it seems to me, is time.  Will any of your books still be referred to or cited years after a scholar becomes old?  Perhaps asked to leave the academy?  There are so many academic books published these days; publish or perish has become a mantra in the dark academy.  It is more difficult to stand out.  My next nonfiction book (half written), if it ever gets finished, will not be published by an academic publisher.  And were it to be nominated for a book prize (unlikely), the initiative will, I assure you, come from someone else.