Paperback Dreams

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Although I’ve been focusing on my fiction writing lately, I still think about my poor, overlooked nonfiction books.  The other day I had an intriguing royalty statement from Bloomsbury.  (It’s not intriguing for the amount, which is negligible, but the implications.)    The name Bloomsbury is a story in itself.  Nightmares with the Bible was published by Fortress Academic and Lexington Books.  Lexington is (was?) an imprint of Rowman & Littlefield.  R&L was a fairly successful academic publishing brand, although not a university press.  A couple years back Bloomsbury, a British publisher, bought R&L.  Bloomsbury isn’t part of the “big five” publishers in English, but they did have the foresight, years ago, to sign up an unknown author by the name of J. K. Rowling.  Bloomsbury, cash in hand, began buying up smaller academic publishers.  That’s one way that publishers grow.

For me, that meant that Nightmares now had a new owner.  I have no idea which editor oversees it.  It’s a backlist title now, and I know from my own experience that when you inherit a backlist title, well, let’s just say there are more than enough frontlist and potential frontlist titles to keep you busy.  I was after my R&L editor for a paperback edition since Nightmares is my most expensive book, now that Gorgias Press has released a paperback of A Reassessment of Asherah.  This brings me back to my royalty statement.  On it there was a line for a paperback.  It even had an ISBN (9781978703209).  ISBNs cost money and many publisher don’t buy them unless they plan on using them.  Is there a paperback in the works?  I’m not getting my hopes up since ISBNs can be reassigned.

Earlier this summer I visited my local library to donate my books (if they would want them).  The head librarian kindly made time to discuss this and accepted Holy Horror and Sleepy Hollow As American Myth.  I left a little sad that I couldn’t offer Nightmares as well.  I only have two copies and I can’t afford to buy more, even with an author’s discount.  (Author discounts are usually between 40 and 60 percent; for a book that’s priced at over $100 that’s still not a bargain.)  I’m mature enough to know that a paperback wouldn’t fly off the shelves, but I consciously wrote Nightmares as a companion volume to Holy Horror—the two go together but were separated at birth.  You’ll pardon me for being excited at seeing a paperback ISBN, then.  I’ve been in publishing long enough now, however, not to read too much into it.

Paper Writer Back

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We need to push back against the technocrats a bit more.  A story in Publishers Weekly recently affirmed what many of us know—people prefer books in print.  Ebooks have been shoved at us for years now and in academic publishing there’s been a trend away from print to electrons.  It was cheering to see in the same issue of PW that some British publishers are actually listening to readers and starting to release paperbacks first.  Imagine that.  People will read if they can afford to do so, and they do buy books.  And when I say books, I mean objects made of paper.  I don’t have a paper phobia.  I enjoy holding and reading books.  The only ebooks I’ve ever read were those I couldn’t access in print.  When I sit down to write a book, I have an image of a specific object in mind.

Technocrats are fond of telling us what we should prefer.  I wonder who died and made them king.  Or God.  If I recall correctly the latter preferred to write on stone.  That might create a few storage issues, but at least it was physical.  Consciousness, which we’re still a long, long way from adequately defining, can’t be captured in electronic form.  AI can pretend to be human, but it isn’t.  Nuance, subtlety, and embodiment are all missing.  We need to say that they need to stop telling us what to do.  Even as I was writing this post my laptop showed signed of requiring replacement.  To me, five years is a bit young to consider something old aged, but that’s what our tech masters tell us.  Thinking back over my laptop history, my previous computer lasted, let’s see, about five years.  It happens that this is a bad time for an expensive, unplanned purchase.  The tech lords have made the alternative unthinkable.

By my count, I’ve purchased six laptops over the course of my life, all primarily in the service of writing.  And they average out, it seems, on about five years.  This blog was started three laptops ago.  And the years seem to be going faster and faster.  I do most of my writing in a room filled with printed books.  I spend a lot of time in this room reading said books.  Tech has me caught between two worlds.  I’m trying to reconcile myself to spending a large amount of money after being scammed (by people using tech) last year.  If only I had a book to help me decide what to do.

Price Drop

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Here’s a public service announcement for your Friday.  If you’ve been wanting to read Holy Horror but found the price too high, McFarland has now lowered the cover price to under $30.  Here’s the link: Holy Horror.  Of my non-academic books, this has been my “best seller.”  Since I’m currently shopping around another book, and since agents aren’t interested (at least not any more), I wondered whether McFarland might look at it.  The editor who handled Holy Horror had left, and the new editor responded to my concern about pricing by telling me that they lower prices after a couple of years.  She noticed, however, that Holy Horror had been overlooked in the price lowering process, so voila!  It’s now affordable.

This model, while not the same as trade publishing’s efforts to get primarily front-list sales, seems to make sense.  Too many publishers raise prices year after year, so if you don’t buy immediately you’ll pay more.  McFarland tends toward a paperback first model.  The first couple of years are aimed at library sales—and they do well at those—then they lower for individual purchase.  All I had to do was ask.  Two years ago I asked Lexington/Fortress Academic if they’d do a paperback of Nightmares with the Bible.  That poor book never had a chance.  The editor said they were considering it.  Instead they did the trick that publishers seem to like: decoupling the ebook price from the hardcover.  So you can buy some expensive electrons instead of holding a real book.  So it goes.  I’ve written a museum piece.

It’s a little too soon to say about The Wicker Man.  My experience has been that university presses, particularly British ones, like to raise prices rather than chasing sales.  If you’re reading this blog you know that I’ll market my books.  I even printed bookmarks for Holy Horror at my own expense.  Maybe it’s time to start distributing them again.  What a difference ten dollars can make!  I’m a book booster.  (You might not have noticed.)  I’m glad that McFarland understands that individuals will buy books, even if they’ve been out for a while.  The standard wisdom among academic publishers is “three years and then you’re done.”  If you’re inclined to help prove that business model wrong, you can now get Holy Horror without having to take out a second mortgage.  That’s cause for hope—any writer has the dream that her or his book will keep on selling.  Sharing this information will, it seems, make it wider known. Please pass it on.

Paperback Nightmares

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I’m not assertive.  My voice is not loud and even when I have strong opinions I like to let others have their say.  Those of us who’ve been beaten down too many times can be like that.  So it took a lot of courage to ask.  “Is it possible that Nightmares with the Bible might be issued in paperback?”  You see, I know that “academic” books almost always sell the copies they’re going to sell in the first year.  Some follow-up sales continue into years two and three, but beyond that it’s about done.  And I also know that when authors ask for a paperback it almost never sells as well (or even more poorly) than the hardcover.  I’m hoping the paperback of Nightmares will buck this trend because it published into the pandemic.  That was a game-changer.

When you’re worried about staying alive you might not feel like reading about demons.  Of course, what better time to do so is there?  Paperbacks are often produced, in academic settings, to appease authors.  I have long believed—and this flies counter to the orthodoxy of the publishing world—that if books were initially published in paperback and priced affordably they would sell better.  The fear is that the higher priced hardcovers wouldn’t be purchased by libraries.  Librarians would, oh tremble, purchase the reasonably priced paperbacks and rebind them for less expense than the stratospheric price put on a 208-page monograph.  Publishers are often afraid to try anything different.  Assured sales are a blessing that can be bankrolled.

I’m hoping, once the paperback comes out, to do some more promotional work on it.  This blog was started long before I had books to flog.  It’s free content for those who like the less sweet kinds of treats in the bowl.  I do appreciate the occasional free advertising I can do.  It’s my hope that there’s always something to learn offered with it.  Successful content providers can make a living doing it.  Others pay for the privilege.  I often ponder what will happen to this blog when I run up against the size limits of my WordPress account.  The next level up, commercial, is beyond my price range.  Perhaps, like a phoenix, it will be time to start all over again when that moment comes.  In the meantime I’ll reuse images as often as I can, because each new one takes a byte out of my account.  And when it’s all said and done, Nightmares will still be available in print. Hopefully in paperback next year.

Paper not Paper

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I’m sure other people have this problem.  I read hardback books with the dust jacket off.  Lest anyone accuse me of being consistent, my wife reminds me that I debated the opposite side early in our marriage.  I guess I’m complex.  In any case, the problem I face is with things pretending to be what they’re not.  This particular book is “cloth-bound.”  I own quite a few cloth-bound volumes, but this one is so slick that I keep dropping it.  It slips right through my fingers.  The reason this happens is because “cloth-bound” seldom means “cloth”-bound.  Modern binderies offer a textured paper covering that looks like cloth but it’s not.  In other words, although this book is not a paperback, it has, in fact, a paper back.  This is more than just semantics.

When looking for a house one of my non-negotiables was that it couldn’t have vinyl siding.  Vinyl siding pretends to be wooden cladding, and I require authenticity.  I don’t want a substance saying it’s something that it’s not.  You see, I grew up in a plain-speaking, blue-collar environment.  The last time I visited my mother’s trailer to get something from her former neighbor who’d moved in, it was summer.  I stepped out of the car and although I’d said maybe less than two sentences to this man in our meetings over the years his first words to me were “What are you all dressed up for?”  A bespectacled, white-bearded veteran, he was wearing a tank-top tee-shirt.  I had on a button-down that had been recently laundered.  I loved his authentic approach.  It was hot out, so why was I “dressed up”?

Book-binding actually has a fascinating history.  Books were originally sold as sheaves of paper in a “book block.”  In the early days booksellers often did the binding themselves, or customers would buy a book block and take it to a bindery of their choice.  That’s why there’s no uniformity in old book covers.  Eventually, however, mechanization allowed for books to be bound before being shipped to book sellers.  Early binding tended to be leather, which is why many Bibles are still sold that way.  I found all of this out from reading various books.  Which ones they were have slipped my mind.  Probably they were bound in paper, pretending to be cloth.  Cloth binding is more expensive than paper-pretending-to-be-cloth binding.  That’s why publishers use it.  The same applies to vinyl siding, I suspect.  Only with human beings does pretend authenticity become more expensive.