Self-Identify

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The temptation is surely there.  I imagine it must be especially high for those with common names.  (I often think that parents surnamed Miller or Smith or Jones really don’t do their children any favors by giving them any of the dozens of very common names.)  The temptation I’m talking about here is to give yourself a cute email name.  Believe me, I’ve seen some doozies.  Cute names are fine for family and friends, of course.  When you go to send something to a professional, however, you’ve got to think how it’s going to look.  I can’t speak for all industries, but I know that in publishing what is perhaps valued more than anything else is someone with a professional demeanor.  An email that comes in with a slightly salacious username will struggle.  You need to show that you’re serious.

Names are tricky things.  My stepfather was surnamed Miller.  For high school and college I used his surname.  It was when a wise minister pointed out to me that my professional name (presumably Reverend, at that point) had to be nailed down to be consistently applied, that I had to make a decision.  At that point, in seminary, I legally reverted to my birth name.  I was born Steve A. Wiggins and I wanted to be known as Rev. Wiggins—that never happened, but I did end up as Dr. Wiggins before it was all over.  I once had a colleague, back when email first came out, that used his initials.  They were a combination of m’s and n’s, strung together.  This made it difficult to get the address correct and their handle was eventually renamed to something more manageable.

I suspect some cute namers forget that their moniker looks a bit unprofessional.  Perhaps they don’t care.  It’s certainly their right not to.  When you want to start building a professional portfolio, though, it’s time to consider that perhaps boring alternative.  I’ve also known people to include “Dr.” or “Ph.D.” in their email handles.  Among the profession, however, we tend to use first names unless someone insists on asserting some kind of rank.  Our parents name us.  Email names are a chance to show how we’d rather be known.  I’ve worked for places where emails are automatically assigned as first initial last name (swiggins) and that always looked weird to me.  I preferred those that went with last name first initial (wigginss).  Or better yet, the personal email account that lets you choose for yourself.  Just remember, if you want to be taken seriously, you might not want to go overboard.

Photo by Markus Spiske on Unsplash

Bounce Back

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I confess to being a graphomaniac.  I write a lot.  I’ve done this pretty much most of my life, and so I tend to have backlogs, both fiction and nonfiction.  This is necessary background for this bit of friendly publishing advice—avoid bounce-backs.  What I mean by this is if an editor tells you “no,” don’t come back a week or two later with another project.  It speaks of desperation when an author does that (and believe me, I know about desperation!).  Publishing is a slow industry (which is one reason that AI is so dangerous).  Authors who can quickly pull together a new proposal, let alone a manuscript, in only a couple of weeks may as well wave a red flag at an editor.  Give it some time.  Give it some thought.  There are plenty of publishers out there, and targeting one for repeat requests isn’t likely to achieve success.

Photo by Samuel-Elias Nadler on Unsplash

We all know the rebound relationship.  You’ve just been dumped and you need to find someone to fill that hole in your life.  The person selected too quickly is a rebound, or bounce-back.  In my experience, such relationships don’t end well, if they ever get started.  It’s a life lesson we sometimes don’t think to apply to that other passion many experience—the desire to be published.  Many of us have publishers that we want to be associated with.  Mine is W. W. Norton.  My very first publishing job interview was with Norton.  They flew me from Milwaukee to New York City for an interview.  I didn’t get the job, but it was like being let go by the girl (or guy) you just can’t have.  The bounce-back, in my life, was Gorgias Press.  And you can piece the rest of the story together from this blog.

In any case, if you’re inclined to learn from the voice of experience, don’t keep pushing after you’ve been told “no.”  Please understand that I know how this desire feels.  If you want to be published, you need to be professional about it.  And sometimes you need to take a strategic approach to reach a more lofty goal.  I started writing my first attempted novel at about sixteen.  It was never finished.  The first one I completed was in 1988.  I had to take a few years off to write a dissertation, then a second book (during which time I began a novel that I only recently finished).  Please note, that span of time was over twenty years.  Publishing is a slow business, and the bounce-back is a sure way to gain a reputation you don’t want to have.

Professionalism

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We’re all tightly packed together here on the internet.  Social media is a fuzzy category and now includes such platforms as LinkedIn, which I think of mainly as a place to hang your shingle while looking for a job.  I chose, many years ago, to make myself available online.  This sometimes leads to a strange familiarity.  It isn’t unusual for me to have an author hopeful to contact me through my personal email or through LinkedIn, especially, to try to push their project.  (Such people have not read this blog deeply.)  One thing acquisitions editors crave most highly is professionalism.  Being accosted on LinkedIn, or in your personal email, is not the way to win an editor’s favor.  Some of us have lives outside of work.  Some of us write books of our own and don’t blast them out to all of our contacts on LinkedIn.  Professionalism.

It’s tough, I know.  You want to promote your book.  (I certainly do.)  It seems strange to say that blogging is old-fashioned, but it is.  (Things change so fast around here.)  But you could start a blog.  Or better yet, a podcast.  Or a YouTube channel.  You can blast all you want through X, Bluesky, Facebook, Tumblr, or Instagram.  I admit to being old fashioned, but LinkedIn is for professional networking, not doing quotidian business.  It may surprise some denizens of this web world that some publishers don’t permit official business through social media.  Email (I know, the dark ages!) is still the medium preferred.  Work email, not personal accounts.  Some authors (believe it or not) still try to snail mail things in.  Publishing is odd in that many people, and I count my younger self among them, suppose you can just do it without learning how it works.  Most editors, I suspect, would be glad to say a word or two about professionalism.

Photo by Ben Rosett on Unsplash

Professionalism is what makes a commute to the office on a crowded NYC subway train possible.  We all know what’s permissible in this crowded situation.  We know to wait until someone checks in at work before asking them about a project we have in mind.  (If you’re friends with an editor that’s different, but you need to get to know us first.)  When I started this blog I was “making a living” as an adjunct professor.  I was hanging out my shingle.  I also started a LinkedIn account.  Then I started writing nonfiction books again.  Since those days I’ve been trying to figure out the best way to promote them.  Professionally done, if at all possible.

Bounce Back

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Bounce-backs are when an author receives a rejection letter and immediately emails the publisher back.  They are some of the worse ways to ensure future prospects with a publisher.  Now, I’m more sensitive than most editors, but I know of none, absolutely none, who feel good about writing rejection letters.  We’ve all received them and we know how bad it feels.  In publishing in general the appropriate response to a rejection is silence on the part of the author.  Since I submit more fiction for publication than non, it is mostly in that realm that I experience rejection.  (I’ve had my fair share in the nonfiction realm as well.)  I know, however, that if I want a future chance with a publisher you simply walk away from a rejection.

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Bounce-backs are a bad idea for a number of reasons.  First of all, they don’t change anything.  Unless a rejection is conditional (it rarely is), all a bounce-back does is make an editor who probably already feels bad about it feel even worse.  Misery may love company, but it’s unprofessional to spread it around.  Secondly, bounce-backs hurt your future prospects.  Nobody wants to establish a professional relationship with someone who can’t take rejection.  A third reason is you’re asking someone who’s already considered your project and who’s moved on, to take more time with a book (or article, or story) to which they’ve already said “no thank you.”  A fourth reason is that a bounce-back announces loudly and clearly, “I didn’t take time to think about this; I’m reacting emotionally.”

One of the best things an aspiring writer can do—and this includes academics—is to learn about the publishing industry.  There are tons of resources out there.   The best information I personally have found on success in academic publishing is reading about how to submit fiction for publication.  I have a very long list of rejections to hold up against the twenty-something stories I’ve had published.  None of those rejections felt good.  Obviously, I thought my material was good, otherwise I wouldn’t have sent it in.  I try not to take it personally, but slowly learning those lessons has led to more frequent success.  You need to practice submission to get better at it.  I’m somewhat of an expert on aporripsophobia, so I can say with confidence that even a nice, polite, “thank you” in response to rejection is not favored.  Simply let it go.  That’s the professional thing to do.