Do you ever get that feeling that you’ve been led along by a false premise that has gotten out of hand, like a practical joke that has gone too far? If I had to rate the books discussed on this blog in terms of urgency, Jeremy Carrette and Richard King’s Selling Spirituality: The Silent Takeover of Religion would top that list. I’ve felt for a long time that something’s been wrong, but I didn’t possess the training or resources to discern what it might be. I think Carrette and King may have named it. Just a few pages in and I knew there was profound insight here. Religion has been taken over by capitalism and the result is that alternatives to the godless, sanctified free market are rapidly disappearing. In a truly Orwellian sense, we have been taught the language of capitalism and have lost the ability to frame our ideas in any other way. Free markets take no prisoners—one must assimilate or die. Religions, which had traditionally served as correctives to selfishness and greed, have been co-opted into the forces of unbridled gain for the few. Amorphously marketed as “spirituality,” what sounds like religious conviction now lives in the service of consumerism.

By slowly shifting all our language and metaphors into those of Reaganomics (the very fact that you know what that means shows how far gone we already are) the capitalist machine, supported by the flaccid terms of spirituality, has established a new god—capital—and has pilloried any who dare question it. Think of the trashy phrase “prosperity gospel” for just one minute and you’ll see what I mean. Those of us who disagree with the orthodoxy that meaning can be found in money have become the resistance in a war we did not start. The twin hellions of privatization and corporatization have sunk their fangs deeply into the jugular of society and its old-fashioned value of caring for others. People are, like strangers in a strange land, just marks for the powerful. We’ll buy anything if it looks attractive enough.

The problem with consumerism is that it is easy. We all love to play along because—who knows?—we might end up getting rich in the process. We have gained the world and lost our souls. Carrette and King show clearly how entrepreneurs have learned to market the language of religion while divesting it of its venom. Go along, it urges, everything is fine. Even the economic collapse brought on scarcely two decades after Reaganomics has failed to convince the average citizen that they are but a petroleum bi-product to grease the unrelenting gears of commerce. Anything, even salvation, can be sold. Back in April I stood beside the graves of Eric Arthur Blair (George Orwell) and Karl Marx. And maybe in an unguarded moment I shed a tear or two that critical thinking seems to have been buried along with those who were brave enough to state the obvious.