As predictable as crocuses in early spring are the controversies that crop up around holiday billboards. Even living in the quite blue state of New Jersey, I see plenty of advocating for the keeping of Christ in Christmas that the “keep Christ in Christie” campaign seems to lack. This year, however, the American Atheists billboard kerfuffle has shifted to Memphis and Nashville. There protests have been lodged that using children on “holidays for all” billboards is a kind of exploitation. And as we all prepare for the visit of baby Jesus, or Santa Claus, or any variety of mythical nighttime visitors, American Atheists are only asking that we all share the presents. It is an odd kind of culture war. Christmas, as we’ve long known, predates Christ. The holiday was usurped from pagan tradition and baptized into a holy day that was barely observed until the nineteenth century. The commercialization of the holiday gave it the current shape we recognize, and some Christian groups feel compelled to reclaim it in a kind of cultural crusade that will only end with complete acquiescence.
This is a holy war in which neither side is right. In the work-a-day world that I inhabit Christmas is above all a long weekend with a respite from the drudgery of a long commute to ensure that the system continues. Thousands stream into New York City, which, amazingly, does seem to transform for the holidays. The city that is, for most of the year, cold and heartless, suddenly displays a more human face. Giant wreaths and tall trees appear, bright decorations hang in windows. Menorahs and dreidels become manifest. Signs of Kwanzaa or other solstice-related holidays are evident for those who know how to spot them. People in general seem more generous than usual. Even many businesses relax their time-grabbing strictures a bit. Christmas did not begin as a Christian holiday, nor, it seems, will it ever be fully supersessionist.
Celebration, I would suggest, is worth celebrating. Should atheists use a poster-child for the secular celebration of the holiday season? Should Christians have displays of mangers on church property where all passers by can see? Should Mensch on a Bench be displayed in stores? Should Santa be advocating for corporate giants who only want us to spend? Perhaps the answers are obvious. In my mind they are. We gather our families in, and in the northern style that has always resonated deeply with me, we look out the window and await the coming of the purifying snow.