Truth claims are integral to religions. No one would join a religion not declaring itself to be true. Some months ago, I posted about the store True Religion that had recently opened at our local mall. I’ve always found such branding odd—surely the store wasn’t proselytizing those who had religious commitments to buy its jeans. Or perhaps it was trying to lure in the increasing generation of nones. I have seldom felt any kinds of truth claims applied to my apparel. I buy clothes at reasonable prices and wear them until they are no longer fit to be seen in public. Even then I continue to wear them at home until they simply grow too holey to be of utility. I seldom have clothes left in good enough shape to donate, and I’m only fashion-conscious in terms of a decade or two between stints of buying what’s on the bargain rack. Religions, of course, sometimes do dictate what it is appropriate to wear. Leviticus famously declares that fabrics of mixed fibers are an infraction. Perhaps True Religion carries only single fiber-fabrics? I guess I’ll never know.
Since our local mall has mostly clothing stores (few whimsical shops appear any more), I seldom go. There is an Apple store, and since our family has used exclusively Apple products since the 1980s, we do have to stop in from time to time. On my most recent trip, I noticed that True Religion, right across the corridor from Apple, had gone. “There’s no more true religion,” my daughter quipped. I couldn’t help but think about the implications of all this. Surely this was not the first religion to die. Disused churches have been converted into businesses for years, and some religions die out entirely rather than just fade away like an old pair of jeans. What is the message, however, when a claim of truth is made, only to be closed down by the exigencies of finance alone? Something disingenuous is going on here.
Religions not only make truth claims. They also convey a sense of promise. If you believe, you receive something in return. But what does it mean to believe? Driving home we passed the Elks Lodge. Once, when my daughter received a certificate of merit from the Elks, we were invited to an award ceremony there. The president of the lodge, doing a bit of proselytizing, mentioned that very little was required to join the Elks. “You do have to believe in God,” she said. How do you measure such a belief? Did she mean to say “you have to say that you believe in God”? The Elks are, after all, not a religion, but a community organization. Although True Religion is gone, the Elks, with their minimal commitment to faith, are still around. My clothes are perhaps a bit too worn to join the Elks, but what else is there to do when there is no more true religion?