While not exactly a Luddite, my grasp on technology is tenuous. I grew up in what may be the last generation where computer use was considered optional—I made it through a master’s degree without ever using one, and could have managed my doctorate without. Like many of 1960s vintage, I resisted computers at first, somehow believing that the status quo ante would ante up and resist the technobabble that was already beginning to bubble just beneath the surface. I never really had a clear idea what a byte was, or how a simple 0 or 1 could be used to convey complex information. I heard about “blogs” but had no idea what they were. Next thing I know I found myself writing one. To my way of thinking any kind of log is essentially a “once a day” thing, although I know bloggers who post remorselessly all day long. At the beginning I was confused until a friend gave me some advice: don’t write too much in any one post. Keep entries down to about three to five paragraphs, and between 300 and 500 words. That way, he intimated, people will look at it.
Recently, wondering why amid the millions and millions of pages available on the web, mine gets so few hits, I read something by an “industry analyst.” (That phrase makes me shudder, but this is no place to be squeamish.) Want more hits? he provocatively asked, followed by—here are the tips. One of his first bits of advice was write longer. At least three times longer than I do (1,500 word minimum). I don’t know about you, but I often think of such things in holistic terms. That’s a lot of words to ask someone to read. If you’re going to put that much together, you’d better have something really profound to say. You’re asking for an investment.
Those of you who know me will understand that multiplying words is not an issue. In addition to this blog I write both fiction and non-fiction books and stories (the vast majority of which have never been published). I answer a simple question with a 50-minute lecture. In other words I have other words. I just tend not to think that you necessarily want to read them all at once (or at all). It’s obvious that size does matter. I can’t help being disappointed when I open a post and find I haven’t the time to read it because it’s just too long. Life’s not fair in its allotment of time. As usual, I err on the side of caution. I value your time to take up too much of it here.