Sticky Labels

Who gets to decide on their own label? We all generally know how we’d like people to think of us, but labels are limiting and divisive. An article by Tom Gjelten on NPR describes why “2017 Has Been A Rough Year For Evangelicals.” The label “Evangelical” is so protean that most people outside the specialist camp really have no idea what it means. A colleague of mine at Nashotah House used to defensively declare himself an Evangelical while holding somewhat progressive social views. I know Evangelicals who find the whole Trump charade distasteful and, quite frankly, wrong. They are, however, pasted with a label that has passed its expiration date. This label doesn’t come off easily.

The real issue is not Evangelicalism, but politics. In the version of Evangelicalism in which I was raised was non-weaponized. Yes, we believed that others should convert to “true Christianity” but whether they did so or not was their decision. In college, fellow Evangelicals in a very conservative setting declared that legislative morality was no morality at all. This was in the Reagan Era, when the GOP “discovered” the huge “bloc” of untapped voters—the Evangelicals. They discovered that this particular bloc could be rather easily swayed from voting in its own best interests, socially and financially, but emphasizing certain hot button issues. It was a political game that many Evangelicals simply didn’t recognize. You love Jesus, you vote Republican. Now these Jesus lovers must love Trump.

This discord is what Gjelten is addressing. Some Evangelicals are discussing changing their label. This can happen, of course, over time. The Moral Majority became the Religious Right became the Christian Right. Powered by televangelists when television was king, they now have to try to control the internet so the mediating influence of secular thought can be dammed. Among the casualties along the way is Jesus. The modern Evangelical movement no longer adheres to the teachings of the carpenter from Nazareth. The issues on which he spoke plainly and repeatedly have been relabeled as “liberal” and therefore evil. If you can keep the Jesus brand, eviscerated of its core beliefs, you can gather a bloc of dupes who’ll flush their own healthcare and financial wellbeing simply because sheep will follow any shepherd. Ironically, the Bible itself warns of the dangers of following false shepherds. None of that matters anymore. And those who joined the group because of that Bible wonder now who they really are.

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