I learned about the Horror Writers Association years ago, shortly after I started publishing horror stories in 2009.  I couldn’t join because you had to have earned at least $30 from a publication.  I took this to mean a fictional one and I never made it beyond that benchmark until this year.  (It’s possible I misunderstood and could’ve joined for Holy Horror and beyond.  I think the point is they want to know you’re serious.)  In any case, these folks may be my tribe.  During the month of October the website has a set of free blog posts available to the public.  Mine—located here—dropped yesterday.  It deals with nonfiction, of course, since I’m still not finding much traction in getting novels published.  One of the weird things about book publishing is that you don’t know, unless you’re already successful, how well your sales are going until after about six months or so.  Sleepy Hollow as American Myth may be flopping for all I know. 

I’ve tried to promote this one as much as I can.  I contacted bookstores and libraries in Sleepy Hollow itself.  I had bookmarks printed and put them in local libraries and bookstores.  I arranged a discussion at the upcoming Easton Book Festival.  I told my local writers’ group about it.  Posted on a Halloween Facebook group.  All of this is tricky rather than treaty when a book is priced near $40.  That’s quite a trick, I know.  As Halloween approaches I keep seeing memes and posts about the Headless Horseman.  But I’m not sure if anyone’s finding my book or not.  It’s an anxious period when you write.

Working in publishing for nearly two decades now, I’m starting to realize that there are two ways to relevancy.  One is to be hired by an institution with name recognition—that automatically makes you an expert and everyone want to know what you think.  They’ll even pay you for it.  The second way is to write a book that sells well.  That one’s a bit of a catch-22, however.  To get published these days you need to already have a following.  I suppose that’s what the internet is for.  The best forums at the moment seem to be YouTube and TikTok, but there’s more much traffic there than on a Los Angeles freeway during rush hour.  I’m not sure if many people read the Horror Writers Association Halloween Haunts blog posts.  These folks, however, seem to look at this from a similar perspective.  Maybe a few of them will buy Sleepy Hollow as American Myth.  ’Tis the season.