Each year as spring struggles to overcome winter’s terminal chill, colorful flowers begin to burst from the earth to announce the rebirth of hope. So it is that bright purple signs have begun to spring up all over town announcing the joy that is Lent. Wait a moment – Lent and joy in the same sentence? The radiant signs read, “Lent: a good time to come home.” That’s not the Lent I remember. Having spent the longest decade of my life at a seminary that was frequently touted as “all Lent, all the time,” I suffered my share of the season. While I think I comprehend the tactic behind this attendance boosting campaign, I wonder if it isn’t leading with the chin.
Back when flowers were the first colorful signs of spring, when I was young, churches did not advertise. Stolid bastions of the truth, each and every one, they awaited sinners to come to their senses and select the correct avenue to the truth. If you missed, well, Hell never turned anyone away. Nowadays, however, we need advertising to convince us. In a consumerist heaven, we are deluged with choices. When the faithful dither, it must be time to advertise.
The first to admit personal bias, my experience of Lent has usually been dreary and unrelenting. A naturally quiet and self-critical individual, I don’t need a whole denomination on my back to force me to think about the faults I already castigate. The thought of the season makes me shudder – people who spend all the rest of the year looking out for number one are to emulate Jesus’ reflective 40 days in the wilderness to be like their savior, only to snap back to their old self-serving ways on Easter. Could be a recipe for collective schizophrenia. Temporary Christianity. Do we really need more occasions to be glum? My favorite part of Lent was always Mardi Gras; at least then we were working on something new to contemplate during the next 40 long, chilly days.