Sweet Heaven

On a weekend trip to Waterbury, Vermont, I found the sweetest cemetery ever. Ben and Jerry’s ice cream factory features a Flavor Graveyard where tombstones to deceased flavors stand. The epitaphs are frequently witty and the experience is lighthearted for kids and adults alike. I wondered, as I stood there looking at the monument to Bovinity Divinity, at the persistence of the belief in an aftertaste—what I presume is a flavor’s version of an afterlife. We like to believe in something more, sometimes at the expense of the here and now. Nevertheless, Ben and Jerry stand for something more than quality ice cream. Theirs is a company with social consciousness, started by two young idealists who have managed to keep their integrity in spite of success. I couldn’t help but to feel impressed by the entire operation. Frozen dairy with a conscience.

The larger question, I suppose, is why success so frequently leads to a loss of concern for others. People possess differing levels of empathy, just as animals do, but it appears so starkly in the case of those who prefer their profit at the expense of others, sometimes even the entire remainder of the world. In a universe of one, no one is rich. And seeing a successful company that has managed to pull off relative equity in the world of business has proven that it is possible. Too many idealists let go too soon.

Perhaps it is the rarified air at higher elevation, or perhaps I’m being brushed with the wings of angels at this altitude closer to the celestial sphere, but this giddiness that I’m feeling is likely born of bonhomie. There is no necessary correlation between success and lack of concern for others. I am reminded of this as I walk to work in far away Manhattan. The sidewalks, even in posh business areas, host ambiguous stains and crushed cockroaches. Even the wealthy must step out of their limos sometimes. When they do, they will plant their feet on the same dirty sidewalks as the rest of us do. Their elevators may lift them to pristine heights, but the bottoms of their shoes are just as full of the remains of everyday lives as are mine. From now on, however, when I see Ben and Jerry wrappers among the detritus on the streets, I will be smiling, thinking about the aftertaste.

4 thoughts on “Sweet Heaven

  1. You said:

    why success so frequently leads to a loss of concern for others.

    Let me speculate on three possible causes:

    (1) Distance dissolves Empathy
    As a company grows, so do the layers of people who make decisions (bureaucracy), the further removed from customers a person is, the loss of natural empathy is natural.

    (2) Empathy as a Disposition
    And we know that individuals vary in their empathy and though some founders may have empathy and idealism, with size built on equal employment (not screening for the same trait), there is natural dilution of virtue.

    (3) Mob Mind
    The principle of diffuse responsibility is that when the group is big, and wrong is done, everyone feels others are responsible and thus true responsibility is often avoided.

    Thus we should be wary of bureaucracies : private or public. We should work hard to build an empathetic culture because it is obvious that it does not come easy. And we should assure mechanisms of catching cheaters, stealers and haters.

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    • Steve Wiggins

      Well said, Sabio! Mob mentality has been on my mind quite a lot lately (for various reasons), and your other suggestions seem apt as well. I’m sure some tasty treat awaits you for your insight.

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