“Beer,” the list reads, then “Sex, Tacos, Weed.” At the top of the list, “Jesus.” “Which one of these is best?” the magazine page virtually shouts. Not Playboy, but Wired. At times I have difficulty figuring out what is an advertisement and what is an article in Wired. It is the future, I suppose. Anything’s for sale as long as there’s lucre to be generated. The page is topped with “Wired Insider,” so I suppose it’s a whimsical pop culture section, but I’m not really sure. The page seems to be promoting an app called Proust. I’m still pondering this list: “Jesus, Beer, Sex, Tacos, Weed.” One of these things is not like the others…
While there may be nothing inherently wrong with beer, sex and tacos (the jury’s still out on weed), such indulgences are often labeled “vices.” Jesus, until recently, never really populated such lists. Even those who do not claim divinity for Jesus of Nazareth do tend to see his teachings as embodying virtue rather than vice. In the media, however, we often see Jesus turned into a kind of addiction, a vice, if you will. What I mean is that Jesus has become a kind of iconic symbol, emptied of tolerant teachings and benevolence toward all. He has become a “white man,” who does not put up with anyone who deviates from the McCarthy-era lifestyle. He is Ozzie (Nelson, not Osborne). We know so little of the historical Jesus that it is difficult to say anything definitively, but I might suggest that he may have felt more at home at a Black Sabbath concert than watching Leave it to Beaver. There is, after all, value in shock value.
Some scholars now confer about the Iconic Book (i.e., the Bible). The Iconic Book is where the Bible is used not for what it says, but what it represents. Swearing on a Bible means nothing to an atheist, and yet we persist. These hollow symbols become powerful indicators of social norms, while losing their radical content. Many might think the Bible utterly conventional, but there would be weeping and gnashing of teeth on Wall Street if people actually read it and took it seriously. Jesus, it seems, has also become iconic. I don’t mean that icons are painted (although they are), but that he has become a hollow symbol for some. In a world where gaining as much money as possible is called “Prosperity Gospel,” despite what the iconic man in the iconic book supposedly said, I guess it isn’t unusual to find the erstwhile savior among the vices of the world.
“Our dried voices, when
We whisper together
Are quiet and meaningless”
Yes, Mr. Eliot, this is the way the world ends.