There are right ways and wrong ways to get your book published. When approaching an editor, there are a few things to keep in mind. For one thing, we’re human. Yes, I know that I have something you want. The usual career track for an academic is Brown, Harvard, dissertation published by a certain academic press with which I’m familiar. I get that. The internet, however, has made publishing into something different than what it used to be. First of all, you can self-publish. Sorting through all the self-proclaimed experts can be a full-time job when you’re trying to find the latest authoritative treatment of a subject. Also, the internet has made research into publishers much easier than it used to be. My first book, back in the day, was simply sent off to a European publisher that specialized in academic monographs in my subject area and then I moved on. Today authors see flashy first books online and want just that. You can have it all, they’re told.
My LinkedIn profile took a definite boost once I became an editor. Now I often think it would be great if someone asking to connect actually knew me. But I digress. One way not to get your book published is to state right on your LinkedIn profile—or other social media—that you have a great book and you’re letting all publishers know. You then invite them to connect on LinkedIn and your book announcement, like a peacock’s tail, is supposed to attract the hungry editor. In reality what attracts an editor is professionalism. Research publishers, find out what they actually publish. That’s pretty easy these days; there’s more than funny videos on the internet. Even browsing titles similar to your own on Amazon can help. Pay attention to the publishers of the books you’re using for your research. If a publisher has done several books in your area they are more likely to be interested in your proposal than a publisher who’s never ventured into those waters.
It may be easy to think of us editors as sitting bored in our lonely cubicles, awaiting the next great thing. The fact is we receive plenty of submissions and we have to sort through them. Treat the subject professionally. Many of us hold doctorates and are keenly aware of hyperbole when we see it. You don’t need to tell the editor your book is ground-breaking. They will make that decision based on the evidence before them. And trust your editor when it comes to things like how a book should be titled or placed or marketed. Publishers—some of which have been around for centuries—daily face the harsh realities of producing books in an era of YouTube and online television. We know it’s difficult out there. Many of us want to help. Some of us write books and have to go through the same travails as other authors in finding publishers of our own. Do your research on publishers. When an editor offers free advice, take it. A little bit of extra work by an author goes a long way in helping a book proposal succeed.