Popularity for Purchase

I only watch the Macy’s Thanksgiving Day Parade with one eye. Since my office is just two blocks from the store, it’s a little too much like work. Still, I can’t help but hear the music and announcements. Is it just me, or are most of these floats and balloons trying to sell me something? Okay, so it takes a while for the light to dawn—it is Macy’s parade, after all. This is the kickoff to the holiday shopping season. Santa Claus is the greatest shopper of them all. We are a nation that defines itself not by what it can produce, but what it can consume. Conspicuous wealth. Showing what you’ve got. I’m afraid I just don’t get it.

Those of us who grew up poor, so the thinking goes, should want to display our accomplishments like a peacock. We should want to show others that we’ve made it. That we can play the spending game just like everybody else. We’ll always have the poor with us, so why not demonstrate to them the vapidness to which they can aspire?

An old-fashioned guy, I check my email on a computer. Gmail divides my messages up into three tabs so that I can pay attention to people who actually want to contact me. The third tab is reserved for those seeking my money. Sitting in a waiting area, I decide to check my email on my phone. It says I have close to two-thousand messages. It’s that third tab. I tend to ignore it since I already know what everyone wants me to play. The messages in tab three build up to biblical proportions while I try to figure out how to handle all the other things I have to do.

Not only did I grow up poor, I was also a small guy. That meant when teams were being picked in gym class I was always among the last selected. I’m not aggressive. The indigent know their place. My religion taught me that this was about right. Seeking for one’s self instead of for others is wrong. Although I’ve been through advanced training since then, those early lessons remain with me. When those who have goods to offer discover my email address, they crowd it full, hoping that I’ll be one of many to spend the little I earn on them. Instead, I remember standing on the vacant lot while the neighborhood kids are dividing up into teams. The lines are getting small, and I’m awaiting someone to notice my potential. Of course, they’ll have to wait until I get through all of this email because, in reality, I’m obviously quite a popular guy.

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