It was in the eldritch-sounding Oshkosh that I first came across H. P. Lovecraft. The web was still somewhat of a novelty then, and I’d run across a Dagon symbol that I couldn’t identify. My researches led me to the old gods of Lovecraft’s atheistic imagination. Even non-believers are haunted, it seems, by deities. Dagon, about whom I’d published an academic paper, always seemed to be a divinity to whom very few paid attention. Little did I know that in popular culture this god, along with others made up by Lovecraft, were slowly gathering an immense following. Now, about a decade later, Cthulhu is everywhere. I was reminded of this when I came across a website advertising Cthulhu tea cups. As you drink your tea, Cthulhu emerges. These novelty items, along with many, many others, are easily found. Cthulhu is running for president. The creature that Lovecraft described with such terror is now available in a cute, stuffed plush. Board and card games come in Cthulhu varieties.

What I find so interesting about this is that the following of Cthulhu has taken on religious dimensions. Not that writers haven’t invented religions before—L. Ron Hubbard came up with Scientology after a career of science fiction writing, and Jediism is considered a religion by some—but Cthulhu represents the darker aspects of religious thought. As Lovecraft described him, he is a horror. Not the kind of thing you’d want to discover peering out of your teacup. I wonder if this is precisely why the fictional god has become so incredibly popular. In a time when some real presidential candidates are really scary, suggesting that an evil deity take on the job may only be natural. Cthulhu is, after all, really more an alien than a god, but to puny humans the point is moot.

Mainstream religion is not about to disappear any time soon. There is, believe it or not, a strong resistance to the materialistic reductionism that presses in on us from all sides. People are not becoming less religious—they’re becoming differently religious. The old sacred texts are being replaced by the fictional Necronomicon. Ethereal beings that have always been there are bowing before ancient aliens who aren’t really eternal or omnipotent, but who feel more real in our culture of might makes right. Whether a religion is factual or fictional has come to matter less than the feeling that there is something, anything, larger than humanity that demonstrates the vanity of our striving after material gain. That actually sounds quite biblical. Anything believed with adequate passion stands a chance, it seems, of becoming a religion.