Academics and social media are, at times, an uneasy fit. In my work as an editor I come across many of the professorate who have virtually no web presence at all. If you’re wanting to write a book these days and you aren’t yet famous, you need what they call a “platform.” That is to say, you need to be easily found on internet searches, you have to have “followers” on various social media, and people have to know where to look to find information about you. A starter site that does fairly well is the for-profit venture called academia.edu. Because of that final “edu” extension, many suppose this is an educational site with no money in mind, but that’s not really the case. Still, it’s free to post your academic papers there and many intellectuals, public and otherwise, have vested some of their effort on getting academia followers.
My own profile on academia, which has copies of most of my papers available for free downloads, at one time was in the top 2%. I felt so special. Being kept out of academia for so many years, one does begin to wonder. In any case, one of the features of the site is that when someone lands on your page you receive a notice telling you how they found you. More detailed information is available for a fee (this is one of the not not-for-profit aspects I was mentioning). Sometimes they will provide you with the search terms used and the paper found. My site has quite a bit about Asherah. I wrote a book on the goddess, still largely overlooked, and several discrete papers. The other day I received a notice that someone found my page with this notice of how:
Someone from India found “A Reassessment of Asherah:…” on Google with the keyword “sex photos hd com R A N ilaku.”
I have the feeling someone left my site keenly disappointed. Although my book does discuss sexuality a little—you kind of have to with Asherah—I did wonder about the “photos” and “hd” and “ilaku” parts of the equation. You must be pretty desperate in your pornography quest to stumble across my academia page. Not that I’ve replicated the search, but I must be thousands of pages down in the results. Still, someone found my first book that way. And that’s the lesson—an internet platform may bring your work unexpected fame. Whether or not that fame is ill, will, however, remain an open question.