Things represented on the Internet are not always what they seem. Removed to the back-bench of academia, I don’t have the opportunity for research that I once had. Every now and again, however, I still like to see what people are saying about Asherah. When I check the popular goddess books available off the shelf, my book on the subject is not often mentioned. At least on the Internet some researchers seem to have noticed it. A recent search for Asherah on Google, however, brought some surprising results. The first item of interest was a quinoa-based, organic veggie burger from Asherah’s Gourmet. The Asherah in question here, however, is simply a woman’s name. As a vegetarian I thought I would put a word in for the product, in any case. I found this brand at a health food store last week, but miles from home and with an air temperature of over 100 degrees, I was afraid the frozen products wouldn’t make it home without half baking in the car.
My next stop on the web was Sacred Suds. This New Age-themed site offers hand-made soaps, many of them associated with goddesses. The product entitled Asherah is named for “the Canaanite mother goddess” and is made with milk and honey. The website doesn’t actually state anything about washing away sins, but it seems difficult to go wrong by washing with a goddess. Another selling point—also not on the website—might be to point out that Asherah is known as the one who “walks upon the sea.” There is even a scene in the Baal Cycle from Ugarit where she is presented as doing her laundry in the sea. Asherah and soap, it seems, are a natural match.
One final product seems to be biding its time, although I suspect there is a market for it. The Asherah action-figure, privately made, does not appear to be commercially available yet. Garbed in an Egyptianizing cobra headdress, armed with a cobra staff, this heroine looks to be a suitable partner for Captain America, bringing the United States and Middle East together in an attempt to bring peace to a troubled region. Maybe heroes can accomplish what gods apparently can’t.
Not exactly big business yet, nevertheless Asherah appears to be on the move. Maybe once she breaks into the big time, those of us who’ve tried to make a living on her cape-tails might be dragged out of obscurity as well. In the meantime, it is about time for a veggie burger and a luxuriant bath.