Remembering Downtown

Monroeville Mall.  Even those who’ve never been to Pittsburgh may recognize it as the site of George Romero’s Dawn of the Dead.  I have to confess that, although living in Pittsburgh for a little while I never got there myself.  It has nevertheless been a pilgrimage site for fans of the movie, but, according to the New York Times, the mall has been purchased by Walmart.  Their plans?  Tear it down.  No empathy.  No sense of decorum.  Just cheap prices and sub-par goods.  I recently had to go to a Walmart.  It had literally been perhaps a decade since I entered one.  I dislike their business practices and they have ruined many a small town downtown area as well as many a mall.  In fact, the one I’d be in prior to this recent trip was the store located in Seneca, Pennsylvania.

Across from that giant Walmart stands the husk of the once trendy Cranberry Mall.  Not far away is the struggling downtown of Oil City.  My aging mother lived in Seneca—had once worked in the mall—but getting down the hill into Oil City was more difficult than nipping over to the super Walmart for groceries or other necessities.  Prices were cheap and she wasn’t flush with cash.    The same applied to many of her neighbors.  Walmart exploits such situations, becoming the only show in town.  Mom and pop stores can’t compete with their prices.  Malls, although many affluent specimens still exist, have struggled in working-class areas.  They served for more than shopping, however.  They were meeting places.  They too contributed to the troubles downtown.

Monroeville Mall never went upscale enough to survive.  Ironically, it was the message that shopping had become a source of meaning that was critiqued by Romero’s movie.  It’s that same corporate greed for more and more market share that will be the eventual death-knell of capitalism.  Any system founded on greed is the same thing as “might makes right.”  We’re seeing that in the politics of our own day.  The paradox of this ouroboros will become clear eventually, if our species survives long enough to observe.  We become attached to places.  While not all movie props can be preserved, we’re compelled toward pilgrimage, and Pittsburgh is the home of the modern zombie.  A message that may not always come through in Dawn of the Dead is that all of us are being made into zombies.  Not by some satellite picking up something in space and then returning to earth, but by good old capitalism.

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