Bucking Star

Entitlement comes in many forms. Culturally we’ve been sensitized to substituting “holidays” for “Christmas,” although the reason we spend money at this time of year is well known. Although technically not a Christian nation, the United States has a large number of Christian believers and always has. Charles Dickens certainly participated in the invention of Christmas, but the commercial aspect is very much an American thing. So much so that we can’t wait to get Thanksgiving out of the way to dip our fingers into Black Friday, a holiday in its own right. Starbucks has, for many years, shifted to a banal, neutral winter-themed cup design, to get customers into the spirit of spending. Who really needs to pay five dollars for a cup of joe? Wrap it like a present and the cash flows more freely. So the tempest in a coffee pot over the “war on Christmas” by choosing a simple red (and by default green) cup design became front-page headline news recently. Had we dissed the Almighty or the babe in a manger by going red?

Religious groups feel increasingly threatened. Not everyone thinks globalism is a good thing. We try to educate our children, but many religious groups insist on home schooling to avoid the contamination of an open mind. Any act, no matter how trite or banal, may be perceived as an attack. Nobody seems to think that stopping in to pay so much for a cup of coffee may be a sin in its own right. The economy has tanked and bumped along the bottom ever since I’ve entered the professional sector. And yet, Starbucks has flourished. No matter how down you are, a little arabica stimulus can’t hurt. It has, apparently, become the bellwether of how Christmas-friendly we really are.

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Ironically, the Christmas decorations begin appearing in stores before the spectre of Halloween. Stop in to pick up some last-minute scares and you’ll find them on the bargain rack as the red and green tide take over the valuable shelf-space. We gleefully move from one spending holiday to another. And in the midst of it all, we stop to complain about the design of our coffee cup? I try to avoid disposable items whenever I can. I don’t collect holiday cups from coffee vendors. I wonder what all the fuss is about when the world is full of so many serious problems. If I sound cranky to you, there’s a good reason. I haven’t had my morning coffee yet.

2 responses to “Bucking Star

  1. Steve, good one.
    I scuttled the conference, in favor of making headway on a grad school paper. I hope your session went well. I’ll drop in here as often (or as inconsistently) as usual.
    Happy Thanksgiving!

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    • Thanks, M.K. I missed meeting you in Atlanta, but there is something to be said for attending to the necessary requirements of grad school! Hopefully we can catch up at a future conference. Happy Thanksgiving as well!

      Like

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