Read Everything

I’m aware that I don’t think like other people.  This can lead to a strange kind of loneliness at times.  It might also explain why my books never seem to grow wings.  One specific example prompts this post.  When I get interested in a topic, I read every book I can get ahold of on it.  I guess I always think other people are the same way.  Rationally, I realize that’s largely not true.  Many people will read a book, maybe two, and move on.  A certain kind of brain, however, insists that the information must be tested, and tested again.  I’ve written enough nonfiction books to know that each one is an opinion.  There are those who differ in their outlook.  Who would interpret the same evidence differently.  And unless there’s just one book on a topic (it happens!) I’m always inclined to read another.

That came in handy for writing A Reassessment of Asherah.  That was my dissertation, of course.  I read everything written on the old girl that I could lay my hands on.  (Since this was before the electronics revolution, it was a hands-on experience.)  Of course, a doctoral program is the rare chance to undertake that kind of research without having to work at some kind of menial job, or have class prep and grading to do.  Or working at a 9-2-5.  Now I have to be selective regarding how much I read on a topic.  Not having use of a university library, it often means things I can afford.  Reading may be fundamental, but it doesn’t come cheap.  And I see other books, with perhaps minimal cited sources, selling much better than mine.  Again, I don’t think like other people do.

There’s an invisible line at about $19 over which a book is relegated to rabid fans only.  One of my books was priced at $22 when it came out, and I had people at a speaking event apologize that it was just a bit too much to pay.  The going rate then was $16 for most books (it has crept up a couple dollars since then).  Six dollars can make a difference.  For academic publishers, of course, you need to add an extra hundred to make up for the lack of sales.  I wonder why?  In this respect I think like others who publish with academic presses.  We may realize our books aren’t bestsellers, but we know a few more people would buy them if they were priced down in the range of other books.  I guess other people think about books primarily as money-making products rather than the outpouring of an individual’s thoughts and energy.  Depends how you think about it.

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